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- Thread starter microbob
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May ratings in the male demos for the three sports stations. If you can't access the article, 1530 lead in all male demos, The Fan is second, and 1360 is third. The Fan is doing ok in the mornings, but is not doing well in the afternoons.
http://cincinnati.com/blogs/tv/2013/06/17/ratings-update-for-the-fan-fm-sports-talk/
http://cincinnati.com/blogs/tv/2013/06/17/ratings-update-for-the-fan-fm-sports-talk/
J
johncbrown450
Guest
I bet my Channel X format (see my post from yesterday) could do WAY better than the Fan. I'm not saying it would blow people away, but maybe they would do a 2.0 or a 3.0 in 6 months instead of a 0.1
As for the programming on the fan, it sucks! One guy on there in the evening sounds like the throat cancer victim from those "Tips from a former smoker" PSAs. That's just sad. If you don't have a voice for radio, you shouldn't be in radio. Simple as that!
As for the programming on the fan, it sucks! One guy on there in the evening sounds like the throat cancer victim from those "Tips from a former smoker" PSAs. That's just sad. If you don't have a voice for radio, you shouldn't be in radio. Simple as that!
Let's look at straight facts here. 1360 WSAI is a waste and Clear Channel doesn't seem to care. 1530 WCKY has a higher cume because of the brand name in sports ESPN and either Lance or Moe in the afternoon.
Can the Fan make a spot for themselves? The answer is yes. As I said they picked the wrong network without knowing what the talent was going to be. NBC has turned out to be to have the better talent.
An earlier post said they needed to be more local. That's a tall order for Radio One or any company to make that kind of commitment with the kind of results they got the first six months. Their challenge , if they are to go more local, to find a known name in town who will be a part timer like a Tom Gamble and Richard Skinner. Do you have some names to suggest? However, there are real opportunities to be more local on the week end without killing the budget.
The revenue base and cume can increase with the right person in the GM seat who not only understands sales but sports programming too. I am sure Radio One felt they could create a spot for them with the Fan but they have no one making the decisions who know how to create a station that can beat the two sports stations in town. There are programming elements that can be presented on the FAN that will generate that added revenue ( and get rid of most of the PSA's) and increase audience interest.
Radio One needs to go use of consultants and get someone in their who understands sports radio and knows out to outflank Clear Channel on several fronts. Can it be done? Yes it can be done.
Can the Fan make a spot for themselves? The answer is yes. As I said they picked the wrong network without knowing what the talent was going to be. NBC has turned out to be to have the better talent.
An earlier post said they needed to be more local. That's a tall order for Radio One or any company to make that kind of commitment with the kind of results they got the first six months. Their challenge , if they are to go more local, to find a known name in town who will be a part timer like a Tom Gamble and Richard Skinner. Do you have some names to suggest? However, there are real opportunities to be more local on the week end without killing the budget.
The revenue base and cume can increase with the right person in the GM seat who not only understands sales but sports programming too. I am sure Radio One felt they could create a spot for them with the Fan but they have no one making the decisions who know how to create a station that can beat the two sports stations in town. There are programming elements that can be presented on the FAN that will generate that added revenue ( and get rid of most of the PSA's) and increase audience interest.
Radio One needs to go use of consultants and get someone in their who understands sports radio and knows out to outflank Clear Channel on several fronts. Can it be done? Yes it can be done.
Now let's look at the ACTUAL facts.
1360 WSAI is not a waste. It's doing what it should be. CC needs a FOX Sports affiliate, and 1360 is a fine fit. Don't even start with the Oldies, Local Talk, etc... That's not going to work. Why? For the same reason a standalone Oldies station on 1480 isn't working. For the same reason 1530 WSAI didn't work. It doesn't pay for itself, and there's a better fit with something that can be used in combo buys. There seems to be this myth that if you put some great music and some local talent on a marginal AM or FM signal, that somehow adds up to a winner. It doesn't.
The FAN will NOT make a spot for itself if they continue as they are. Nobody even knows this station exists. Radio One is way past the point of doing some outdoor and some real TV. Not cable. Real TV. Being more local only works if you have the right talent. They have two guys who should be working together. The rest are not well known or even interesting to listen to.
They CANNOT outflank Clear Channel. Here are the five biggest reasons:
1. Reds
2. Bengals
3. UC
4. Xavier
5. UK
You also seem to keep forgetting that the biggest "sports" station in town is 700 WLW. Just try competing with that on a marginal FM signal (which 100.3 is) with marginal talent and no leadership or marketing. Good Luck.
Not only do you have to look at the listeners lost since this format flip, but also the revenue lost. This station may not be a great signal, but it's already proven that it can cume close to a quarter of a million people. This sports format is cuming 30,000 at most. Why do you want to waste your time on a format that isn't showing ANY signs of life?
1360 WSAI is not a waste. It's doing what it should be. CC needs a FOX Sports affiliate, and 1360 is a fine fit. Don't even start with the Oldies, Local Talk, etc... That's not going to work. Why? For the same reason a standalone Oldies station on 1480 isn't working. For the same reason 1530 WSAI didn't work. It doesn't pay for itself, and there's a better fit with something that can be used in combo buys. There seems to be this myth that if you put some great music and some local talent on a marginal AM or FM signal, that somehow adds up to a winner. It doesn't.
The FAN will NOT make a spot for itself if they continue as they are. Nobody even knows this station exists. Radio One is way past the point of doing some outdoor and some real TV. Not cable. Real TV. Being more local only works if you have the right talent. They have two guys who should be working together. The rest are not well known or even interesting to listen to.
They CANNOT outflank Clear Channel. Here are the five biggest reasons:
1. Reds
2. Bengals
3. UC
4. Xavier
5. UK
You also seem to keep forgetting that the biggest "sports" station in town is 700 WLW. Just try competing with that on a marginal FM signal (which 100.3 is) with marginal talent and no leadership or marketing. Good Luck.
Not only do you have to look at the listeners lost since this format flip, but also the revenue lost. This station may not be a great signal, but it's already proven that it can cume close to a quarter of a million people. This sports format is cuming 30,000 at most. Why do you want to waste your time on a format that isn't showing ANY signs of life?
To MTHBSTR. I am glad you have ALL the Facts. I know for a fact that if Clear Channel could dump 1360 they would do it in a heartbeat.
That's a station with value. I don't think so.
Sure they have the Play by Play of all the area teams. There is no question that is a big plus. There is no question Radio One dropped the ball on the Fan. The fact they have No GM and Sales Manager at this point does not help the situation.
The Reds and Bengals bring in numbers but let me give you an example of a station that used to have a major college football broadcasts for years. When they lost the rights to the play by play they could have gone to how to shows and see what happens. No they promoted they had the best coverage of that school but they just did not have the game. Their revenue even improved because they did not have to spend on broadcasting rights. I could give you a number of other examples but there is not enough space here.
I am not suggesting the FAN is going to beat WLW in sports now or ever or draw a larger cume than WCKY because the combo of ESPN along with Lance and Moe is strong. . However. the FAN can beat WSAI and over time eat into some of the cume of WCKY. Do I think it will happen? No because Radio One needs to get in place as I mentioned where they have a GM who understands sales and how to work with the Radio One programmers to make an impact.
With all that said, I agree with most that come November the FAN will be playing Holiday music as they move back to the MOJO format.
It's a shame because I believe they have some solid elements with Tom Gamble. Jim Rome, Joe Price and Richard Skinner to build on. I hate to see them go away. Now if WSAI was such a value perhaps they would pick up some of the local talent if the FAN format goes south.
I don't think ay of us see that happening.
With all this said, I believe with Radio One's track record they will
That's a station with value. I don't think so.
Sure they have the Play by Play of all the area teams. There is no question that is a big plus. There is no question Radio One dropped the ball on the Fan. The fact they have No GM and Sales Manager at this point does not help the situation.
The Reds and Bengals bring in numbers but let me give you an example of a station that used to have a major college football broadcasts for years. When they lost the rights to the play by play they could have gone to how to shows and see what happens. No they promoted they had the best coverage of that school but they just did not have the game. Their revenue even improved because they did not have to spend on broadcasting rights. I could give you a number of other examples but there is not enough space here.
I am not suggesting the FAN is going to beat WLW in sports now or ever or draw a larger cume than WCKY because the combo of ESPN along with Lance and Moe is strong. . However. the FAN can beat WSAI and over time eat into some of the cume of WCKY. Do I think it will happen? No because Radio One needs to get in place as I mentioned where they have a GM who understands sales and how to work with the Radio One programmers to make an impact.
With all that said, I agree with most that come November the FAN will be playing Holiday music as they move back to the MOJO format.
It's a shame because I believe they have some solid elements with Tom Gamble. Jim Rome, Joe Price and Richard Skinner to build on. I hate to see them go away. Now if WSAI was such a value perhaps they would pick up some of the local talent if the FAN format goes south.
I don't think ay of us see that happening.
With all this said, I believe with Radio One's track record they will
There are only two local people on The FAN that have any value and they are Gamble and Skinner. CC will not bring them back. The fact that you think that would be a possibility for WSAI proves again that you just don't get it. WSAI is not worth as much as you think. CC would dump any station if it was worth it to them. It's not.
I know you're talking about WTVN. The FAN is not WTVN. Nobody even knows that the 100.3 frequency exists. It doesn't matter who the GM is. Any smart GM would kill this thing now.
The FAN beating WSAI is no great acomplishment. Not really a goal. Why would you even bother with a station that will only get a 0.2 share when you could be playing music again, get decent numbers, and combo with The WIZ?
I know you're talking about WTVN. The FAN is not WTVN. Nobody even knows that the 100.3 frequency exists. It doesn't matter who the GM is. Any smart GM would kill this thing now.
The FAN beating WSAI is no great acomplishment. Not really a goal. Why would you even bother with a station that will only get a 0.2 share when you could be playing music again, get decent numbers, and combo with The WIZ?
They should only go back to "Mojo" if it's Urban A/C. Radio One jumped the gun on flipping to jammin' oldies when they didn't see the ppm numbers they wanted. It took about a year or so for the meters to settle and to get the correct level of black participants. By that time, RO had moved on.
If they continue with sports, keeping Gamble in mornings is a waste of time, unless they're trying to please John Kiesewetter. Do what 97.1 the Fan does in Columbus, and have local programming start at noon. And get any kind of play by play on the air over the CBS programming - Ohio State, Notre Dame, racing, golf, anything they can promote as 'event' programming and try to sell.
The upside of the Fan - The Wiz performs better without competition in their own building.
If they continue with sports, keeping Gamble in mornings is a waste of time, unless they're trying to please John Kiesewetter. Do what 97.1 the Fan does in Columbus, and have local programming start at noon. And get any kind of play by play on the air over the CBS programming - Ohio State, Notre Dame, racing, golf, anything they can promote as 'event' programming and try to sell.
The upside of the Fan - The Wiz performs better without competition in their own building.
I respect the suggestion of Boss Hogg Radio of not going local until 12 Noon. However, let's look at the fact there is a real hole is for a locally produced morning show.
Tom Gamble is very good but very few people outside of the business know he is on. Last week I was with several people involved in sports in the area. None of them had even heard of the FAN. There lack of marketing is something I still don't understand.
Second, waiting until 12 noon to go local does nothing about the terrible 9 am to Noon CBS Sports. Another problem is Gamble and Skinner are part timers. They have other jobs.
The FAN has been willing to around their full time jobs for their air shifts.
They need to go after hard and heavy for Ohio State or Notre Dame for play by play. NasCar has not had a huge impact on radio in this area in recent years. It used to be you go could up and down the radio dial and pick up three of four stations airing the racing. That is not the case anymore.
Tom Gamble is very good but very few people outside of the business know he is on. Last week I was with several people involved in sports in the area. None of them had even heard of the FAN. There lack of marketing is something I still don't understand.
Second, waiting until 12 noon to go local does nothing about the terrible 9 am to Noon CBS Sports. Another problem is Gamble and Skinner are part timers. They have other jobs.
The FAN has been willing to around their full time jobs for their air shifts.
They need to go after hard and heavy for Ohio State or Notre Dame for play by play. NasCar has not had a huge impact on radio in this area in recent years. It used to be you go could up and down the radio dial and pick up three of four stations airing the racing. That is not the case anymore.
There is no way the fan can go local at 12pm because i think Jim Rome is a must Carry by CBS Sports Radio. if the Fan doesnt clear rome. Odds are CBS Sports radio will offer Rome back to 1360 in a heartbeatRadio 25 said:
It's not a MUST carry. There are a few CBS Sports Radio affiliates that air local talk in that time slot (markets in which CBS Radio doesn't have an AM-FM sports combo). Atlanta and Pittsburgh are two examples.
Cleveland carries Rome, but not on the CBS Sports Radio affiliate 92.3. It is carried on 850-AM, the ESPN affiliate, as it was before Rome switched networks.
Cleveland carries Rome, but not on the CBS Sports Radio affiliate 92.3. It is carried on 850-AM, the ESPN affiliate, as it was before Rome switched networks.
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