John, if I can use a sports analogy, I always thought K-Rock was sort of like a struggling rookie ballplayer that if you could only give guidance to could make it as a big star.
Sort of like when Mike Schmidt hit .196 his rookie year and struck out every third at bat.
Many other markets have, for lack of a better term, "Old and New" rock stations that have been successful.
When I listened to K-Rock, I heard a station that was trying. I mentioned how they covered concerts and WDVE didn't. I heard familiar and cherished songs on the station that other stations refused to play.
And they didn't have the nasty snarl that The X did.
In K-Rock, I heard a format that could satisfy my taste for songs from my youth along with my desire to know what is hot contemporarily.
Here's what I think killed K-Rock-
A- All of their promotion- I MEAN ALL OF IT- went into David Lee Roth.
B- As I said before, you never knew what the format was. Tune in at mid-day driving home from work and you heard the worst talk show imaginable. Tune in at 11 a.m. and you heard a promising format.
I used to have an hour long drive from Wheeling to Pittsburgh every day at midnight. I would have LOVED to listen to the music on K-Rock. Instead, I was driven away by "Loveline."
C- Opie and Anthony are legends, but maybe in 2006 their star isn't shining as bright as it was 10 years earlier.
D- On this board the station's criticism was doubled because many of the posters used to work for B-94, a station whose ratings weren't exactly tackling the top, either.
E- Despite the fact they'd be targeted for criticism, many K-Rock fans would come on this board and defend it. I'm not just talking about our grammatically challenged friend and myself- though I'd like to think our opinions count for something.
Go back and you'd get plenty of people say they liked the songs.
In fact, originally K-Rock improved the ratings of the station when Howard Stern was on the air and the format would likely be growing had he not gone to satellite.
I once pointed out how if you look at their broadcast schedule, from 6 am to 1 a.m. K-Rock has a majority of talk programming. They aren't doing well in the ratings and they have gone down since introducing this programming.
And so now the antedote is MORE talk programming- and from hosts like John McIntire and Scott Paulsen whose previous forays into talk left something to be desired?
That doesn't make sense to me. It doesn't make sense to me they would allow Clear Channel to have the rock format monopoly in town. It doesn't make sense in a town overrun with talk programming already- KDKA, 104.7, WPTT, The Edge, WPIT, WEAE, WBGG, WMBA- etc.- we're going to throw more cooks into the broth.
When you say "Pittsburgh didn't take to the format" I know where you're going- but my opinion is that the part of the format they aren't taking to is actually going to be what they are overrun with.