VERITAS DE VOCE said:
bucwhyl said:
If they put hip hop on 104.9, that would be suicide. First off, the signal is horrible. Second, it would be overshadowed by K104.
True, and does this market really need
another shot in the arm of Soulja Boy and any random dude claiming Dirty South? How about some skilled black talk or what's that format... um... jazz, I think they call it and CBS screwed?
But the rumor is one of the Spanish-language outlets will flip. With KEGL's flip, only Univision and Liberman own Spanish-language outlets. Both of those program outlets geared at Hispanics...not middle-aged blacks or suburban whites. The urban format can be an effective draw for Hispanic audiences...Univision's KBBT "98.5 the Beat" has been at the top of the ratings there since it signed on in 2000.
I still think, if the rumor is true, given the choices -- Liberman or Univision -- it will be one of the Univision stations to flip based on their histories. So, I think it means KFZO since KESS-FM isn't going anywhere and KLNO will only grow with KEGL gone. I wouldn't be surprised to see a KPTY "Party" Houston variant on KFZO.