New simulcast in Indy

[Hoosierky]

WXLW is static-y in Sullivan, but listenable.

 

[RO77]

The real bummer is that Arbitron no longer shows non-subscriber station ratings so we may never know how successful it becomes.

This disappoints me as well, but if I owned a station and shelled out that huge subscriber money I'd want Arbitron to do the exact same.

 

[BobOnTheJob]

The real bummer is that Arbitron no longer shows non-subscriber station ratings so we may never know how successful it becomes.

This disappoints me as well, but if I owned a station and shelled out that huge subscriber money I'd want Arbitron to do the exact same.

To play devil's advocate, if they release the 12+ numbers (or is it 6+?) and a station sees they are doing well enough to buy the book, that may increase Arbitron's sales. The fact that the numbers may not be used as sales tools and there are no demos, dayparts,etc was adequate in the past...what changed?

 

[BobOnTheJob]

WXLW is static-y in Sullivan, but listenable.

Being a regular listener of WFDM 95.9, I find it kind of strange to be in Bedford, Peru or Muncie listening to WXLW and hearing my local drug store's spot playing 75 miles from it. Hopefully they'll get the sales staff crackin' in some of the 'new' counties the format is reaching.

 

[PTBoardOp94]

To play devil's advocate, if they release the 12+ numbers (or is it 6+?) and a station sees they are doing well enough to buy the book, that may increase Arbitron's sales. The fact that the numbers may not be used as sales tools and there are no demos, dayparts,etc was adequate in the past...what changed?

I would bet that the changed factor is some of the larger groups cutting back on the ratings they buy. Cumulus now only buys the book in its largest markets.

 

[whoops]

What has changed is somebody in Arbitron management, and it will be years before the results of their edict’s effect on the bottom line is clear. The real bummer is that 40 years ago there were half-a-dozen companies doing ratings, including Nielsen, Pulse, and Hooper. You know that one of them would publish the numbers if they were all still in business. Now, there is only Arbitron. Everybody loses with monopolies, including us observers.

 

[flip23]

Eastlan is doing ratings in some smaller markets, in some cases displacing Arbitron.

 

[gabigley1]

WFDM plans to simulcast their 95.9 southern Indy metro signal on WXLW 950am. That should give them much greater metro coverage, in the day time anyway.

WXLY has a CP to maker changes in it's daytime coverage:

http://radio-locator.com/info/WXLW-AM

It looks to have much better northern coverage of the Indy metro and this improved signal will then complement the 95.9 southern Indy metro signal.

Is this CP on the air yet?

 

[BobOnTheJob]

WFDM plans to simulcast their 95.9 southern Indy metro signal on WXLW 950am. That should give them much greater metro coverage, in the day time anyway.

WXLY has a CP to maker changes in it's daytime coverage:

http://radio-locator.com/info/WXLW-AM

It looks to have much better northern coverage of the Indy metro and this improved signal will then complement the 95.9 southern Indy metro signal.

Is this CP on the air yet?

Yes

 

[gabigley1]

Was it worth the time, money and trouble to let out the signal of WXLW to the north?

 

[BobOnTheJob]

Was it worth the time, money and trouble to let out the signal of WXLW to the north?

That's something is engineer type folks can't answer. This wasn't an inexpensive exercise...I'd have to believe that a lot of thought went into this before the first dollar was spent.