KBIG Los Angeles 104.3 MY fm is using the slogan "90s Till Now...104.3 MY fm" The only problem is that they are almost completely current and you'll only occassionally catch a 90s song on the station. IMO, "2000s and today" would be a much more appropriate slogan.
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New slogans for Hot AC's?
- Thread starter radiogeek07
- Start date
justpassingthough said:
I still wish stations would refer to the '00s decade as "the zeroes". That'd be cool. I personally don't like "two thousands" because it implies the entire century (or millennium for that matter). LOL
new_friends_gr said:
I disagree- I think calling that decade 'the zeroes' makes it sound like a loser. Well, it was a crappy decade, but maybe we can try to remember it more fondly than it actually happened.
Personally, I like 2k to designate the decade.
justpassingthough said:
Another term we could use is "the aughts" or "the aughties".
Mix 104.1 Boston uses "the best mix of the 90's, 2000's and now"
Can't wait until 2103 to see what the hits from 2080 and 2090 are called. It will probably be the best of the 80's and 90's. Of course this would only work on earth. Any other planetary body we inhabit will ... well, not sure exactly what slogans will be used on any station broadcasting outside of this planet.
"Hot hits from Earth"
"Earth's hottest hits"
"The best of later Earth and today's Mars"
"Hits, Now"
"Hot hits from Earth"
"Earth's hottest hits"
"The best of later Earth and today's Mars"
"Hits, Now"
I'm not a big fan of the "without the rap" slogans, such as WSJT/Play 98.7 and WDVD/Detroit... after all, you don't hear Rhythmic stations saying "without the rock or country", do you? 
"90s to Right Now" would be another good slogan, I'd have to say
"90s to Right Now" would be another good slogan, I'd have to say
danikayser84 said:I'm not a big fan of the "without the rap" slogans, such as WSJT/Play 98.7 and WDVD/Detroit... after all, you don't hear Rhythmic stations saying "without the rock or country", do you?
"90s to Right Now" would be another good slogan, I'd have to say
Agreed. I wouldn't go so far as to say its a form of veiled racism to say "without the rap" but Hot AC stations that shy away from "rap" tend to be rather "whitewashed" in their music selection.
I too don't like "all the hits without the rap" it polarizes and could offend some of the audience. Blacks, Hispanics DO listen to HAC... maybe not a large amount, but they do.
But, these stations aren't totally "whitewashed" they're still playing Bruno Mars, Rihanna, and Usher.
But, these stations aren't totally "whitewashed" they're still playing Bruno Mars, Rihanna, and Usher.
They play 'safe' Black artists like Bruno Mars (who essentially sings adult contemporary), Rihanna (as long as it isn't too rhythmic of a hit like "What's My Name" featuring Drake) and Usher (sans Pitbull or Ludacris or any other rap collaborator). I think thats the definition of "whitewashed".
I really don't think there are that many HAC's that still use a "no rap" tagline - but saying that Hot AC is racist for not playing enough black artists is like saying Rhythmic is racist for not playing enough white artists - sure, white artists in general probably have an advantage on HAC, just like ethnic artists in general have an advantage on Rhythmic (and they definitely do on Urban)
Lol why is this board so anti-HAC/Alternative? I should start a thread in the Rhythmic forum and title it "Rhythmic is a dumb format if you think about it" and see how people react...
Lol why is this board so anti-HAC/Alternative? I should start a thread in the Rhythmic forum and title it "Rhythmic is a dumb format if you think about it" and see how people react...
atlantaboy said:
Just to clarify, I didn't say that HAC is racist. I said taglines like 'without the rap' or 'all the hits with no rap' could be construed as a form of veiled racism. The format is probably equally open to white artists as rhythmic is open to non-white artists, as you pointed out. Stations that use these taglines, though, are implying something a little suspect. If a rhythmic station used a tagline like "all the hits without the boring crackers", don't you think people would cringe at the suggestion? (Yes, I know this is hyperbole, I'm just trying to make a point)
^I think I understand what you're saying, except that the same CHRs that use the tagline "All The Hits Without The Rap" have Bruno Mars and Taio Cruz on the top of their playlists, and they avoid Eminem along with black rappers, so I think it's clearly a style of music issue rather than a race issue
Just speaking for myself, I'm not a big fan of rap, and it has nothing to do with race - I just grew up playing guitar and piano, and I like to hear music in songs rather than just beats and spoken words - and when rap hits come out which are more musically-centered (like Airplanes, Just A Dream, and Love The Way You Lie), I listen to them constantly
I'm just assuming that lots of other people feel the same way, and that's where the "no rap" thing is coming from, rather than from race
Just speaking for myself, I'm not a big fan of rap, and it has nothing to do with race - I just grew up playing guitar and piano, and I like to hear music in songs rather than just beats and spoken words - and when rap hits come out which are more musically-centered (like Airplanes, Just A Dream, and Love The Way You Lie), I listen to them constantly
I'm just assuming that lots of other people feel the same way, and that's where the "no rap" thing is coming from, rather than from race
atlantaboy said:
I get where you're coming from, because I also play guitar and love rock music, but I also heavily enjoy rap. You're probably looking at it from a musical taste/background standpoint, but I don't know that everyone is...
And those taglines make me uneasy, even as a white male, because I think they imply something more than just musical style. Historically in the United States, the majority has gone out of their way to exclude minorities and call it something different. The politicians who voted against the Civil Rights Act in 1964, both Democrat and Republican, claimed to be championing "states' rights", for example. I'm not overly sensitived to political correctness, but I just think its poor taste to use a phrase like "no rap" and possibly imply or mean something else (even if it is done in earnestness).
The hot AC down here in Delmarva is great, 106.3 the Heat plays it all 80's through now, and their slogan is your hits your station. I gotta say this is the best thing on the radio such a huge variety including some grunge and jaw dropping 80's songs.
I don't really have a problem with CHR or hot AC stations that use "no rap" in their tag lines. The intent is not to discriminate against minority artists (after all, artists like Usher and Taio Cruz are still played on such stations). Heck, many urban ACs don't play rap. Are we suddenly going to refer to AC stations as racists because they don't play rap (though most stations don't explicitly say they don't play rap)?
the golden boy said:
Lol that's a really good point
atlantaboy said:
Urban ACs, even those that use taglines like 'we don't play rap', are designed to serve a minority audience. Hot ACs, on the other hand, are primarily designed to serve a white audience, so there is a difference. Stations that are targeting white listeners should tread lightly with the 'we don't play rap' tagline.
justpassingthough said:
Isn't the fact that Urban ACs use the "no rap" tagline proof that it has nothing to do with race?
Also, most HAC's that have a no rap tagline also have a "no hard rock" tagline along with it - Star 94 has one teaser saying "We play the (Taio Cruz) without the (heavy rap track)..." and then another one saying "We play the (Linkin Park) without the (heavy metal-sounding track)" - and even another saying "We play the (Bruno Mars) without the (soft 70s track)"
I think everyone sees it as musical positioning, not race
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