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NEW SPORTS RADIO NETWORKS, WILL STATIONS CHANGE?

Just because 1090 has poor ratings, I just don't see CBS flipping it. The liberal talk format is kind of a niche in certain markets (like Seattle), and because of the mentality of the area, I just don't see it going away, especially after CBS has funded certain events since the beginning.
 
It may not show up in the ratings as a top 20 station in a market of 50-some stations, but considering the heavy interference from Mexico on that frequency after dark, even a few miles away from Seattle, right in the direct path of the 50kw array, I don't think it could ever be a much better audience draw than it is as "Seattle's Progressive Talk." The station's gotta be making money. They have sold-out crowds of very enthusiastic listeners attending several events a year. You can hope to attract three times their projected audience numbers of casual listeners for an all-sports AM on that signal, or get smart and depend on a smaller group of active listeners who actually pay attention to what you air. They've still got live sports play by play several nights a week, too. If I'm a local business, I've gotta know that targetting the right people for my store or product is a better value than a lot of other "generic" stations will give me. They've just gotta have a creative on-the-street sales force at AM1090 to make it work.
And it might not hurt to keep the growling "Seattle's progressive Tawwk" liners to a minimum. Big tune out cue to hear that wrestler voice going into commercial breaks. (I've noticed some more straightforward announcing lately on the station, but the "angry jock" bits are still mixed in enough to make me cringe. I know I"m not alone.)
 
Goldilocks94941 said:
The station's gotta be making money. They have sold-out crowds of very enthusiastic listeners attending several events a year.
Click to expand...

Agreed. To switch KPTK to all sports is stupid. They'd be an also-ran in a market already overcrowded with sports stations. And if such a mistake were to happen, who picks up the Progressive torch?
 
Well, get ready for CBS Sports 1090, Seattle. I received a phone call from a syndicator today offering us...progressive talk. I was told cancellation letters have gone out.
 
A crying shame, indeed. Seems to me like a sign of decision making from someone's nice clean desk in New York, with no focus on what's going on locally, and input needed from any kind of locally-based programming department. But I guess they imagine they're building another Empire with this.

Why do so many broadcasters feel that they have to compete head on with essentially the same programming their rivals offer, and aim for the same fraction of available local audiences with essentially the same kind of programming as everyone else? Is the commercial radio model really that stunted now?

Going head to head for the same thing, and splitting the same fraction of the potential audience even further, that should pay off handsomely over the next five years, eh? What will it be now, 5 or 6 all-sports-talk all-the-time signals in this market? Why not make it 7? How about a Korean-language all sports station? Football is all anybody worth anything wants to talk about, isn't it? I predict the AM dial really comes alive now, fans! Because they won't be watching those games on the countless sports channels on cable TV for the ten minutes it takes to drive to the store to buy more chips and beer when they run out during the middle of the third game of the day. And then they have to listen to people talk about them the next day, over and over and over...
 
Ha ha, progressive talk in Snohomish County- THAT'S a good one. :D
 
yep, looks like CBS were waiting for the presidential election to commence. if the great radical right wing tea party extremist Mcromney won, then "lefty talk 1090" format would stay and offer a warm place for the dejected seattle masses to amass and yell profanities at us old white guy republicants. but, on the other side of the coin, the obama win is great rating news for the right wing corporate mouth pieces like rush, hannity and the affiliates to continue their "republican puppet good, democrap stooge bad" rhetoric....yawn!

......and now we'll have yet another sports station to help divert our A.D.D'd attention away from a corrupt, bankrupt, politically split country thats been run down hill by elite democrap/republicon cronies of both parties. GO TEAM! RAH RAH! SQUEEK SQUEEK! BOUNCE BOUNCE! GO TEAM!

the syndicator trot line is out and waiting for bites. what will the next proggressive talk radio chapter bring us "OBAMA LOVE TALK 1380", or "OBAMA PILLOW TALK 1520" ?
 
Goldilocks94941 said:
A crying shame, indeed. Seems to me like a sign of decision making from someone's nice clean desk in New York, with no focus on what's going on locally, and input needed from any kind of locally-based programming department. But I guess they imagine they're building another Empire with this.

Why do so many broadcasters feel that they have to compete head on with essentially the same programming their rivals offer, and aim for the same fraction of available local audiences with essentially the same kind of programming as everyone else? Is the commercial radio model really that stunted now?

Going head to head for the same thing, and splitting the same fraction of the potential audience even further, that should pay off handsomely over the next five years, eh? What will it be now, 5 or 6 all-sports-talk all-the-time signals in this market? Why not make it 7? How about a Korean-language all sports station? Football is all anybody worth anything wants to talk about, isn't it? I predict the AM dial really comes alive now, fans! Because they won't be watching those games on the countless sports channels on cable TV for the ten minutes it takes to drive to the store to buy more chips and beer when they run out during the middle of the third game of the day. And then they have to listen to people talk about them the next day, over and over and over...
Click to expand...

Good grief, lighten up.

If Progressive Talk had better ratings than the Mexican format or could come close to beating the high school radio station, maybe it would have some legs. Maybe 1090 has some meaning to you, but when that doubles as the amount of listeners you have in market number 13, there's nothing left to lose.

If you can program the station better, give Les Moonves a call. I'd even bet if you collected the loose change under your couch cushions, he'd give you the station. I'm sure he'd love to get rid of a substandard AM signal such as 1090 in Seattle.
 
It makes sense, CBS wants the new sports network on as many stations as possible on launch. They want to come out of the gate with some presence.

My question is why did 1090 recently take over the bigger Jack-fm studio, Jack got moved down the hall to a mix buss in another studio.
This gives 1090 a bigger studio with multiple mics and a phone system. Is 1090 going to have to fill some time with local sports programming?

Is CBS going to originate something from Seattle for the Sports network. Seahawks, Mariners, Sounders, Huskies...maybe they just need a place for someone to sit in on a national show as a guest?

Are they going to hire someone to talk sports? Are they going to stunt with Christmas Music till sports?

Who will be the first station to jump from the sports talk to Cannabis Talk? Or would that be Hemp Talk.
 
xmtrland said:
Who will be the first station to jump from the sports talk to Cannabis Talk? Or would that be Hemp Talk.
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I have actively volunteered in every piece of pro-marijuana legislation in WA state since 1997. And all I have ever learned from it, no matter how crushing the defeats were was NEVER take no for answer.....
 
I'm seeing a lot of over-the-top postings here.
I admit it; I don't like the change. KPTK has been programmed better than most liberal talk stations, and this is a format that Seattle should have on the dial.
As for ratings, many sports-talk stations don't exactly get high numbers either.
But, like it or not, radio _is_ being programmed out of New York, or Atlanta, or Cincinnati, etc., with little or no local input.
CBS is committing to a few formats, and for the most part, the rest appear to be going away, whether listeners want them or not.
It's the way things are being done in 2012. I'm not saying I like it. I don't.
It may work for some of us if someone decides to run a relevant, nonpartisan news network (unlike the Fox clone that KMAS carries, America's Radio News Network, with affiliates putting some resources into local news.
But I'm not holding my breath.
Meanwhile, though, CBS is strongly committing to this sports network, and in other markets Cumulus may shift their stations to it as well.
Will I listen to 1090 after the switch? It's doubtful. But none of this is about listeners, it's about revenue and how to generate it.
This is all short-term, stopgap stuff anyway. As radio becomes increasingly less relevant, it finds ways to speed up the process so it can make short-term revenue gains, but the downside is that it also quickens the downhill slide of the medium.
If radio was being programmed locally instead of nationally, having a steady, loyal audience might be more important than a transient, secondary one.
But those days are gone, too.
 
The word on the street is "live, local afternoon Seattle drive sports talk program on 1090." The network will have a flagship in New York which may be the FM Cumulus just purchased from Family Stations. Instead of looking at this as a pure radio deal, I look at it like more holistically as a multi-media eco-system. ESPN has demonstrated to everyone how to dominate. The web, radio network, and cable channel all propel each other. People can get ESPN anywhere they want. If CBS wants to remain competitive in sports, it makes sense to go this direction. We are not changing 1520 AM, nor are we changing 1380 AM. It doesn't matter to us if there are four available sports signals.
 
Aw CRAP! ANOTHER sports station. I can only handle so much jock itch.

And unless you're along the North Puget Sound waterfront, KBAI's signal anywhere outside of Bellingham proper is non-existent.

KPTK isn't a huge ratings grabber, but there's enough of a dedicated audience to make me wonder if KKNW 1150 COULD pick up the progressive torch.....

Guess it's pretty much ALL mobile streaming for my progressive talk fix on the road from January on.......
 
Will the 1090am call letter change to KSTW to match their TV station counterpart like other CBS owned and Operated sports station?
 
CC's KPOJ AM620 in Portland switched from Progressive Talk to Fox Sports at 5:30 PM on Friday Nov 9th. They are now up against AM 750 "The Game" and ESPN1080 "The Fan".
 
Bong, the syndicator I spoke with told me that Sandusky declined to flip 1150. It probably has to do with the fact that they sell the time.
 
I always thought KVI should flip .... left end of dial and left end of spectrum would be fun. And, it would provide an opportunity for yet ANOTHER format flip this year.
 
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