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New York City needs a Lite radio station

V

vchimpanzee

Despite the name, WLTW is said to be one of the more aggressive AC stations in the country, in terms of the volume of the music.

If they can't have a radio station with the music that New York City is known for, why not at least a station that is actually "Lite"?
 
In 2006 or so there was a classic lite station at 106.7-HD2 which could carve a niche on an HD-1 signal. It was similar to the Bridge on SiriusXM.

Bruce
 
When I was in New York recently, I sampled all 3 (Lite, Fresh & PLJ). despite the fact that I am male, at the ripe old age of 39 (a comfy fit for Lite), I found myself gravitating back to Fresh, as it was more what I was into.

My other question is, what do people consider a ballad these days?
 
Lee Anderson said:
My other question is, what do people consider a ballad these days?
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In my opinion, I'd say some of the current ballads would be Bruno Mars' "It Will Rain," the new Christina Perri "A Thousand Years," Jar of Hearts was definitely a ballad... going back 4 years I think Leona Lewis was pumping out some great current ballads. That seems to be what a ballad is today.
 
vchimpanzee said:
If they can't have a radio station with the music that New York City is known for, why not at least a station that is actually "Lite"?
Click to expand...

Of course, the answer is: revenue.

The reason WLTW has changed over the years is that they can't afford to age with their audience because that would make them a 55+ station like most soft AC variants. There are a lot of folks who would enjoy such a station, but most are not in salable age groups.
 
I don't really understand the thought that many have that stations should age with the demo they started with. Everything changes, everything evolves in life and in media. Mozart played pop music in the late 18th century... it's not pop music anymore. Michael Bolton played contemporary music in the early 90's, it's not contemporary anymore.

I think many forget about the word "contemporary" in Adult Contemporary. What's contemporary? Of the present time. Modern.

That'd be the same "contemporary" as in Contemporary Hit Radio.

WLTW and every AC station has as much right to stay modern and change with the times as does WHTZ.
 
AC used to be 25-44. When the baby boomers went above that, AC went with them. It had to hold the line and that line is 55, soon to be 50 and when that happens, ACs will generally target 35-49 and that will be interesting, to say the least!
 
WLTW is only good during the overnights. That's when the play actual "lite" music (the Police, Don Henley, etc.). During the day they sound like every other NYC station with rhythmic artists like Usher.
 
Nick said:
Lee Anderson said:
Nick said:
We need a station like Easy 93.1 in Miami
Click to expand...

All well and good, but there is no revenue in it.
Click to expand...

Certainly more revenue than FM News 101.9
Click to expand...

Would a station getting a 1.0 rating that's heavily 25-44 female outbill a station getting, say, a 4.0 with most of its listeners 55+ male? Is the ad agency bias against older listeners that strong?
 
reelyreal said:
WLTW and every AC station has as much right to stay modern and change with the times as does WHTZ.
Click to expand...
Ironically, this month WLTW is playing Bing Crosby, Gene Autrey, Andy Williams, Johnny Mathis, the Carpenters, Barry Manilow, etc. etc... judged by the age of the music alone, you'd think they had switched to an Adult Standards format!
 
Ever since they shed their "Lite" roots about 5 years ago, I've been an advocate for someone picking up a "Classic Lite" format. If you looked at the numbers from the time they made the switch, Lite was still on top and had shown little erosion in the preceding years. There was still plenty of life left in that format. Now, here we are 5 years later, and I'm hearing the same argument against the "Classic Lite" format as was voiced over the progression of Oldies to Classic Hits.

I believe there is an audience for this music. Lite should program their 8-Midnight slot with "Classic" core artists (Streisand, Diamond, Sinatra, Manilow, etc.) and bring back Valerie Smalldone to host. Call it "Classic Lite--at Night with Valerie Smalldone" and syndicate it to their Lite stations across the country.
 
If you want a "classic lite" Soft AC format, either listen to the "Sunny" channel on CC's iHeartRadio streaming audio site, or tune to 94.5 Lite FM (WLQT) in Dayton, Ohio (once the all-Christmas music is over, at least).

"Sunny" is, in fact, very similar to the "Sunny 104.5" that CC tried a few years back in Philadelphia.
 
Sunny 104.5 was doing well in Philly. It accomplished its purpose of eroding B101 and WOGL to make WDAS #1. In fact the first year it went all-Christmas, B101 didn't, and Sunny 104.5 beat B101 in the ratings. The Rumba 104.5 experiment failed, and now Radio 104.5 is doing well.

Perhaps Harold Camping could sell 94.7 now that he's not predicting another doomsday, or Pacifica could sell 99.5 for some much-needed cash (instead of panhandling at Zuccotti Park) and we can get a soft AC.
 
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