KTN Corp said:gabigley1 said:Mediafrog+ said:Noticed Monday evening (2/20) that KROI has killed the stereo pilot, following the suggestion of some of us on this board.
Stereo not needed for a spoken word format, and the mono signal will help reception in the northern part of the market.
KROI never had their stereo pilot on?
They did--until last week.
What happened? They were touting the superior sound of FM over AM (alluding to Stereo) when they first started. Programming sounds flat in mono.
Stereo can be an asset. "Hear the World in STEREO" is a good tag line for their billboards.
After a look at the recent ratings, I think it is question of quanity vs quality.
If KROI were on a stronger signal like 102.1 they would be in stereo.