trusty said:
It ain't never gonna "be over" for WSB; all they have to do is pull a few strings. They are still riding on the novelty of Citizen Cain's presidential run (which, by the way, he LOST), and offering that novelty to other stations.
I disagree that WSB can't damage itself for the long-haul. It's not Mount Olympus. Talent moves on. Producers, managers, and talkers retire...or die. Owners make bad deals...hello, HERMAN CAIN. But one thing is clear -- like the Big Three TV broadcast networks have repeatedly experienced, regional radio powerhouses can get fat and lazy, thinking 'le bon temps roule' will just go on forever. The problem with WSB is two-fold, as I see it out in the public:
(1) WSB hung its hat too deeply on Boortz (with Clark Howard fading away as his own slot keeps getting jerked around), and now in Boorts' departure the great sucking sound of *vacuum* in the form of Cain's God-awful angry old uncle routine and Capt Herb's unintelligible auctioneer chants is all that remains.
(2) In retrospect (hell, I was noticing this a good 5 years before he left), Boortz' strong-arming influence on station management talent searching was obvious, and did the station no favors in the long haul. If Boortz didn't personally like other talent -- feelings he openly expressed on air -- their time on WSB was cut short (for example, Kroc and Savage); OTOH if he had a fan-boy man-crush going with someone, they's become fixtures irrespective of the obvious talent void (hello again, Herman). I have to wonder if thanks to Neal's open opinions of radio colleagues (including obviously personal anger against Beck and the late Neil Rogers), if more than a few future bridges have been burned for WSB, since talkers are no less prone to holding grudges than anyone else.
(3) The demographics of the broader Atlanta region (not just the city or Fulton/Cobb/Dekalb counties) have changed significantly since the 1980s, but WSB retains a certain schticky "vibe" that's putting it in clear danger of sounding like its preserved in amber, as if Ted Turner is still the biggest name in town, tourists as still pouring into CNN Center for the GWTW store, and the Braves are still playing World Series baseball at Fulton County stadium. Ghosts...STALE. (tired, dry-bone voices like Cain's just being the most obvious example). The station can try to rebrand itself as "all news" -- obviously in response to 106.7 -- but the reality is that it's still the same tired act.
(4) Related to (3), if WSB wants to SERIOUSLY rebrand itself as "all news", then it had better start muck-raking the regional Atlanta and State Capital political/government scenes. There's ZERO excuse for a total lack of investigative reporting now that it's pretending to be an "all news" station again. Otherwise, what we really have is that WSB is still 'grandma' who just put on a new dress, but she still has that 'grandma' smell about her...and we're holding our noses.