Nice book!

[Radio Pro]

KKSS jumps up..KOB-FM nice..La Jefa down a bit..KMGA nice.
KIOT makes a nice showing.
Country steady.

 

[DoubleC]

The Peak was the Big Winner.
KAGM makes a Nice Rebound.
ED may have Finally lost some of its in thing going down almost 1.5
I see Lib Talk Continues its slide down with its 3rd traight down book.
My two AM's each went up nicely (pretty good for music am's that are at low power at 5pm in this book & these #'s are 6a-mid)

 

[ABQTom]

I see Lib Talk Continues its slide down with its 3rd traight down book.

Before making such a sweeping statement, did you called Bill May at Clear Channel, and asked for the midday numbers for 25-54 with Hartmann, Schultz, and Rhodes, who have been collectively driving KABQ-AM ratings? That's what I would do, before stating on a public forum that a "station continues to slide down in its 3rd strait book."

Do you recognize that the 6 book average 12+ 6A-MID share M-Sun since summer 2006 is 1.7? This is one of the highest 12+ shares for a progressive station in the nation, up there with Seattle and Portland.

And, have you noted that KABQ-AM has always fluctuated widely, for example, jumping up nearly an entire share from summer to fall of 2006?

 

[ABQTom]

My two AM's each went up nicely (pretty good for music am's that are at low power at 5pm in this book & these #'s are 6a-mid)

1550 KKJY 12+ ratings 7p-MID drop off considerably, and this daypart has little effect on the KKJY 12+ numbers 6A-MID M-Sun...

 

[ABQTom]

My two AM's each went up nicely (pretty good for music am's that are at low power at 5pm in this book & these #'s are 6a-mid)

Are you operating under your CP's for 1550 and 1600? If so, this will help a little bit.

 

[cue_burn]

Fighting over AM's
Now taht is Funnay!

 

[davideduardo]

The Peak was the Big Winner.
KAGM makes a Nice Rebound.
ED may have Finally lost some of its in thing going down almost 1.5
I see Lib Talk Continues its slide down with its 3rd traight down book.
My two AM's each went up nicely (pretty good for music am's that are at low power at 5pm in this book & these #'s are 6a-mid)

Remember, Arbitron adjusts numbers to take into account hours on the air for daytimers. If you sign off at 5 PM in one month, your PM drive is adjusted to be 3 to 5 PM, not 3 to 7. And the zeros in 7-Mid do not count against you, as the 6 AM to Mid numbers for daytimers are really "sign on to sign off" numbers with the average listening for hours on the air, not hours int he daypart.

 

[genius]

I agree I'm happy KAGM went up. They are really starting to sound viable again with the addition of live hosts again instead of automation. Very interesting to see KIOT surpass the once untouchable KZRR.

 

[DoubleC]

Hey ABQ Tom the last 3 books for KABQ 2.6 to a 1.6 to a 1.3 that looks like 3 down books to me, Now I only see the 12+ NUMBERS and I know all about demos etc BUT I was correct 2.6-1.6-1.3 are three down books 12+......While KOB has held steady.

 

[ABQTom]

Hey ABQ Tom the last 3 books for KABQ 2.6 to a 1.6 to a 1.3 that looks like 3 down books to me, Now I only see the 12+ NUMBERS and I know all about demos etc BUT I was correct 2.6-1.6-1.3 are three down books 12+......While KOB has held steady.

What counts in NEWS/TALK is 25-54. KABQ might be doing just fine with Hartmann/Schultz/Miller. Again you have to call Chuck or Bill at Clear Channel get the 25-54 numbers, but they probably won't release them. KABQ-AM has been as low as a 1.1 and then rapidly rebounded. The six book average since summer 2006 for 12+ is a 1.7

There is no need to continue to discuss this until either one of us obtains the 25-54 trend over these three books. Remember, Clear Channel releases their fall 2007 survey in a month or so w/ all the numbers for the market. Our divergent political viewpoints has been more than readily apparent on this board. However, I try to be as objective as I can when interpreting and extrapolating Arbitron data.

-T

 

[ABQTom]

Hey ABQ Tom the last 3 books for KABQ 2.6 to a 1.6 to a 1.3 that looks like 3 down books to me, Now I only see the 12+ NUMBERS and I know all about demos etc BUT I was correct 2.6-1.6-1.3 are three down books 12+......While KOB has held steady.

What counts in NEWS/TALK is 25-54. KABQ might be doing just fine with Hartmann/Schultz/Miller. Again you have to call Chuck or Bill at Clear Channel get the 25-54 numbers, but they probably won't release them. KABQ-AM has been as low as a 1.1 and then rapidly rebounded. The six book average since summer 2006 for 12+ is a 1.7

There is no need to continue to discuss this until either one of us obtains the 25-54 trend over these three books. Remember, Clear Channel releases their fall 2007 survey in a month or so w/ all the numbers for the market. Our divergent political viewpoints have been more than readily apparent on this board. However, I try to be as objective as I can when interpreting and extrapolating Arbitron data.

-T

 

[davideduardo]

What counts in NEWS/TALK is 25-54. KABQ might be doing just fine with Hartmann/Schultz/Miller. Again you have to call Chuck or Bill at Clear Channel get the 25-54 numbers, but they probably won't release them. KABQ-AM has been as low as a 1.1 and then rapidly rebounded. The six book average since summer 2006 for 12+ is a 1.7

25-54 was a 1.0 for Fall vs a 1.2 for summer vs a 2.2 for spring. That sure looks like a trend.

 

[DoubleC]

Well those 25-54's you mention look like a down trend to me as well.

I have been punching the button the last few months between 770 & 1350 and all I can say is it is clear to me why KOB is up & 1350 is down...This is just MY opinion, Rush is entertaining while all they do on 1350 is the Blame Bush game which gets old after awhile, Yet rush plays all those funny parody tunes poking fun at both dems & repubs!

 

[ABQTom]

What counts in NEWS/TALK is 25-54. KABQ might be doing just fine with Hartmann/Schultz/Miller. Again you have to call Chuck or Bill at Clear Channel get the 25-54 numbers, but they probably won't release them. KABQ-AM has been as low as a 1.1 and then rapidly rebounded. The six book average since summer 2006 for 12+ is a 1.7

25-54 was a 1.0 for Fall vs a 1.2 for summer vs a 2.2 for spring. That sure looks like a trend.

David,

For what daypart?

Where did you get these numbers?

Why do you guys and gals care so much about KABQ?

Why do you worship Citadel so much and constantly go after Clear Channel?

Do you not recognize that your own market is now liberal, and was just recognized by Kiplingers as the Number One city for young singles to relocate?

You know, I personally know all three Air America station PD's in New Mexico. We have spoken several times (KABQ,KTRC,KVOT). If I wanted to, I could call all three and get the whole story. Do I plan on asking them, and then quoting numbers for political reasons on the forum, like you, KJCB, and double cc do? No, I don't. When I call the PD's, we talk about business, and strategies for building ratings. We don't discuss declining ratings, that's counterproductive to any business model. I don't come to Radio-Info.Com to bash liberal stations when their ratings go down - temporarily.

 

[davideduardo]

25-54 was a 1.0 for Fall vs a 1.2 for summer vs a 2.2 for spring. That sure looks like a trend.

David,

For what daypart?

Where did you get these numbers?

They are Aebitron 6 to mid numbers from last 3 books.

 

[Kent]

Do you not recognize that your own market is now liberal, and was just recognized by Kiplingers as the Number One city for young singles to relocate?

If Albuquerque is so liberal, the success of KKOB and problems of KABQ simply prove something many of us have said over and over. That is that good talk radio works while bad talk radio doesn't; viewpoint of the programming is irrelevant. Also, remember that KUNM and KANW were already serving the more liberal audience, and their ratings used to be much better than KABQ's. Unfortunately, the RRC no longer shows Arbitron data for Albuquerque. I know you don't like NPR, but the majority of the liberal audience seems quite satisfied. Nationally, only Rush Limbaugh has a bigger audience than Morning Edition and All Things Considered.

 

[davideduardo]

If Albuquerque is so liberal, the success of KKOB and problems of KABQ simply prove something many of us have said over and over. That is that good talk radio works while bad talk radio doesn't; viewpoint of the programming is irrelevant. Also, remember that KUNM and KANW were already serving the more liberal audience, and their ratings used to be much better than KABQ's. Unfortunately, the RRC no longer shows Arbitron data for Albuquerque. I know you don't like NPR, but the majority of the liberal audience seems quite satisfied. Nationally, only Rush Limbaugh has a bigger audience than Morning Edition and All Things Considered.

Yep, it's all about entertainment. All good points you make.

25-54 Fall 6-mid
KKOB 6th and a 4.3
KUNM tied for 8th with a 3.7
KANW tied for 10th with a 3.4
KABQ tied for 30th.

 

[ABQTom]

David Eduardo wrote:

25-54 Fall 6-mid
KKOB 6th and a 4.3
KUNM tied for 8th with a 3.7
KANW tied for 10th with a 3.4
KABQ tied for 30th.

David, here's the situation with Progressive Talk...

First, throw away 7pm-Midnight (reason below).

Ed Schultz, Thom Hartmann, Randi Rhodes, and Stephanie Miller pull the greatest audiences on most liberal stations.

Ed Schultz and Thom Hartmann are the winners in many markets. While I don't know about KABQ because I'm not in NM right now, much of liberal talk station advertising generally centers around Ed and Thom.

If you were to look at the M25-54 for Ed and Thom in Albuquerque, you would see good ratings, especially for Big Ed. I would guarantee this for any liberal station in any market in the US.

In fact, Albuquerque has been one of Ed's best markets.

Furthermore, evening hosts on liberal stations like Lionel, Malloy, Jon Elliott, and Richard Green don't necessarily get good ratings. This is Air America's fault for not hiring better hosts with a long history of high ratings, like Jay Diamond, Peter B. Collins, Doug Basham, Stacy Taylor, Jay Marvin, and Karel.

(However, these national syndication issues are currently a hot topic of discussion in several threads on the national news/talk board.)

To be fair, you would need to look at midday ratings on KABQ-AM, esp. for Big Ed.

-T

 

[ABQTom]

Do you not recognize that your own market is now liberal, and was just recognized by Kiplingers as the Number One city for young singles to relocate?

If Albuquerque is so liberal, the success of KKOB and problems of KABQ simply prove something many of us have said over and over. That is that good talk radio works while bad talk radio doesn't; viewpoint of the programming is irrelevant. Also, remember that KUNM and KANW were already serving the more liberal audience, and their ratings used to be much better than KABQ's. Unfortunately, the RRC no longer shows Arbitron data for Albuquerque. I know you don't like NPR, but the majority of the liberal audience seems quite satisfied. Nationally, only Rush Limbaugh has a bigger audience than Morning Edition and All Things Considered.

KABQ-AM (CC) doesn't have "problems" just because the 12+ numbers have been fluctuating from book to book.

KKOB (Citadel) certainly IS NOT a "success" with a flat cume of listeners approaching retirement age.

If anything, KABQ-AM is the succcess story here, with THE HIGHEST TSL 35+ in the market spring 2007 (source: http://ccnewmexico.com)

KABQ-AM ratings are driven by Ed Schultz, Thom Hartmann, and Randi Rhodes. Hartmann has ALWAYS done well in New Mexico, he is *EXCEPTIONALLY* popular in Santa Fe and Taos.

In ABQ, I don't know if Ed is ahead of Hartmann or vice versa.

 

[davideduardo]

First, throw away 7pm-Midnight (reason below).

25-54 6 AM to 7 PM
KKOB #4 4.7
KUNM #9 3.6
KANW # 16 2.1
KABQ #29 1.1

In 6 to Midnight, KKOB is the 4th highest 25-54 cumer in the market, reaching 15% of the markets 25-54's. That is quite good for an AM talker anywhere. Magnificent KFI in LA reaches less than 10% of the LA 25-54 market, by contrast. I do not understand your comment that KKOB is not a good 25-54 performer... it's a stellar performer.

If you were to look at the M25-54 for Ed and Thom in Albuquerque, you would see good ratings, especially for Big Ed. I would guarantee this for any liberal station in any market in the US. .... To be fair, you would need to look at midday ratings on KABQ-AM, esp. for Big Ed.

10 AM 3 PM Men 25-54
KKOB #3 6.6
KANW #11 2.5
KABQ #25 1.1
KUNM #29 0.6

I don't see any strength 25-54 in any daypart. As was said, it's not particularly entertaining.