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Nielsen DMA rankings, 2010-11

R

RadioDaze

Nielsen is out with the 2010-11 market rankings.

http://en-us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Misc/2010-2011%20DMA%20Ranks.pdf

Miami-Fort Landerdale and Denver switched spots (16th and 17th), as did Charlotte and Pittsburgh (23rd and 24th), and Kansas City (31) and Salt Lake City (32), while both Raleigh-Durham (25) and Baltimore (26) displaced Indianapolis to 27th.

Austin (44) jumped four spots from 48th and Midland-Odessa four sports to 151st, Dayton and Toledo both jumped three spots to 62nd and 70th, respectively, Panama City dropped 5 to 156th, Jackson, TN dropped 9 spots to 182nd and Lima,OH dropped 15 spots to 201st.

Thoughts?
 
I've seen the figure for Lima, which have taken quite a hit. How did that market manage to lose that many viewers?
 
Hartford/New Haven is still #30 and the last market to have at least 1 million TV households. Frankly I'm surprised that we didn't drop!

Hartford/New Haven is basically the state of Connecticut minus Fairfield County, which is a portion of the New York City DMA. Cities include Hartford (WFSB/WUVN/WEDH/WTIC), New Haven (WTNH/WCTX/WEDY), NEW BRITAIN (WVIT), Waterbury (WCCT), Norwich (WEDN) and New London (WHPX).
 
Raymie said:
Detroit might not be #11 for much longer...hello Phoenix soon!
Click to expand...

If 2009 -> 2010 trends continue, Detroit may lose its #11 ranking, but to Seattle/Tacoma, not to Phoenix. Phoenix's growth was anemic and it may find itself overtaken by Seattle.
 
azumanga said:
I've seen the figure for Lima, which have taken quite a hit. How did that market manage to lose that many viewers?
Click to expand...

Looks like some of Lima's territory may have been moved to Toledo or Dayton. Each of those markets gained three spots in the rankings.
 
RadioDaze said:
Nielsen is out with the 2010-11 market rankings.

http://en-us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Misc/2010-2011%20DMA%20Ranks.pdf

Miami-Fort Landerdale and Denver switched spots (16th and 17th), as did Charlotte and Pittsburgh (23rd and 24th), and Kansas City (31) and Salt Lake City (32), while both Raleigh-Durham (25) and Baltimore (26) displaced Indianapolis to 27th.

Austin (44) jumped four spots from 48th and Midland-Odessa four sports to 151st, Dayton and Toledo both jumped three spots to 62nd and 70th, respectively, Panama City dropped 5 to 156th, Jackson, TN dropped 9 spots to 182nd and Lima,OH dropped 15 spots to 201st.

Lexington Ky will have a fit even though they only fell one spot. Tri-Cities Tn should be happy though. WKPT should be thrilled. They actually have a signal that is worth something now and with the relocation of the Fox station antenna to WCYB's tower don't be suprised if Tri-Cities doen't move up next year.

Thoughts?
Click to expand...
 
Culturally, the Raleigh-Durham-Fayetteville DMA could be considered at least two markets, Raleigh-Durham and Fayetteville. Though the dominant area TV stations are all based out of the Raleigh-Durham portion of the market, Fayetteville is a signficant-sized city in its own right-the 6th-largest in the state, a good hour away from Raleigh, a hour and a half from Durham, and the core city of its own radio market. If the Raleigh-Durham-Fayetteville market were to separate, you would likely see Raleigh-Durham in the mid-40s with our neighbors Greensboro-Winston Salem-High Point and Norfolk-Portmouth Newport News, while Fayetteville would be in at least the mid 100s.
 
RadioDaze said:
Culturally, the Raleigh-Durham-Fayetteville DMA could be considered at least two markets, Raleigh-Durham and Fayetteville. Though the dominant area TV stations are all based out of the Raleigh-Durham portion of the market, Fayetteville is a signficant-sized city in its own right-the 6th-largest in the state, a good hour away from Raleigh, a hour and a half from Durham, and the core city of its own radio market. If the Raleigh-Durham-Fayetteville market were to separate, you would likely see Raleigh-Durham in the mid-40s with our neighbors Greensboro-Winston Salem-High Point and Norfolk-Portmouth Newport News, while Fayetteville would be in at least the mid 100s.
Click to expand...

I understand what you are implying culturally. However, I doubt Fayetteville would be able to support an entire market with all the network affiliates. Just look at a place like of similar size and economic make-up, Columbus, Georgia, which is a joke as a market with only 1 fully-staffed local news operation (WTVM) and the CW affiliate isn't available of all of the market's audience since its a digital sub-channel of the NBC affiliate (WLTZ). I would rather be in a market like Raleigh-Durham, where you get the benefits of being served by major urban area news stations and all the network affiliates on full-power stations but maintain your own economic and cultural identity.
 
Just out of curiousity, how many markets have CW Plus and a broadcast CW station? Last I heard, Boise was one of those markets. Being in the ninety-ninth market, I wondered what it would be like if the Quad Cities were to become the one hundredth market. However, we're still in the double digits. Oh, well, maybe next year, Ft. Smith will overtake us....
 
Pittsburgh down a tick to #24, continuing it's long plummet from #6 back in the days of The Freeze.

This used to be a market where you'd come and stay to make your career, unless you got a chance
to go to New York or Boston. Now it is just another stop along the way.

I am a bit surprised that we're still higher than Baltimore. I am guessing the geographic boundaries
there are truncated due to the proximity of DC and Philly.
 
Allentown-Bethlehem-Easton is submarket of the Philadelphia DMA, though Warren County NJ is in NY DMA.

According to Census figures, growth in the ABE region has been 10% while the Philadelphia-Wilmington-Camden market is just around 5%. Philadlelphia DMA keeps its number 4 ranking, and closer proximity to Chicago's numbers, but the submarkets are not credited. Atlantic City is also a submarket.

The Nielsen DMA is the only measure where the two markets (Philadelphia and Allentown) are associated together. It's unclear to me then why Nielsen just then labels it as Philadelphia, and not Philadelphia (Allentown) (Atlantic City) like how they do Washington, DC (Hagrstwn), Cleveland-Akron (Canton), Raleigh-Durham (Fayetvlle), and Tampa-St. Pete (Sarasota)
 
ding12 said:
Allentown-Bethlehem-Easton is submarket of the Philadelphia DMA, though Warren County NJ is in NY DMA.

According to Census figures, growth in the ABE region has been 10% while the Philadelphia-Wilmington-Camden market is just around 5%. Philadlelphia DMA keeps its number 4 ranking, and closer proximity to Chicago's numbers, but the submarkets are not credited. Atlantic City is also a submarket.

The Nielsen DMA is the only measure where the two markets (Philadelphia and Allentown) are associated together. It's unclear to me then why Nielsen just then labels it as Philadelphia, and not Philadelphia (Allentown) (Atlantic City) like how they do Washington, DC (Hagrstwn), Cleveland-Akron (Canton), Raleigh-Durham (Fayetvlle), and Tampa-St. Pete (Sarasota)
Click to expand...

I do agree, Philadelphia DMA is a curious situation. It is the only market in the nation that has nearly 3 sub-markets (Wilmington, Atlantic City, and Allentown), yet none of them are accredited as apart of the main DMA at all in rankings. I honestly think that those places should be recognized as they are in most other major or medium sized (i.e., top 50) hyphenated markets.
 
I understand what you are implying culturally. However, I doubt Fayetteville would be able to support an entire market with all the network affiliates. Just look at a place like of similar size and economic make-up, Columbus, Georgia, which is a joke as a market with only 1 fully-staffed local news operation (WTVM) and the CW affiliate isn't available of all of the market's audience since its a digital sub-channel of the NBC affiliate (WLTZ). I would rather be in a market like Raleigh-Durham, where you get the benefits of being served by major urban area news stations and all the network affiliates on full-power stations but maintain your own economic and cultural identity.
Click to expand...

No, a separate Fayetteville market will definitely never happen. The city has two licensed TV stations, one of which, WUVC, is the Univision affiliate now for the whole market and the other, WFPX, an ion affiliate with coverage of only the southern part of the market. WUVC tried a newscast many years ago as independent WKFT and it folded. The two Raleigh stations that matter, newswise, WRAL and WTVD have long maintained bureaus and reporters in Fayetteville, too.
 
FreddyE1977 said:
Pittsburgh down a tick to #24, continuing it's long plummet from #6 back in the days of The Freeze.

This used to be a market where you'd come and stay to make your career, unless you got a chance
to go to New York or Boston. Now it is just another stop along the way.
Click to expand...

And when I grew up there, the television talent came from significantly-sized markets such as Ray Tannehill from KGO-TV to WIIC. Marie Torre, albeit a print journalist, came from New York to KDKA-TV.

In the mid-80's when I was back in the market, the fresh faces were coming from much smaller DMAs.
 
dhett said:
Raymie said:
Detroit might not be #11 for much longer...hello Phoenix soon!
Click to expand...

If 2009 -> 2010 trends continue, Detroit may lose its #11 ranking, but to Seattle/Tacoma, not to Phoenix. Phoenix's growth was anemic and it may find itself overtaken by Seattle.
Click to expand...

With all the recent migration OUT of Phoenix and Detroit (for different reasons), you can bet that Seattle will overtake both of them next year.
 
Iowan said:
Just out of curiousity, how many markets have CW Plus and a broadcast CW station?
Click to expand...

I'm aware of Boise, Savannah, and Myrtle Beach are three such situations. I cannot think of any others, but that doesn't mean there aren't any.

- Trip
 
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