Runrigger - certainly I thank you for the nice compliments, I don't mean to come off harsh, so let me attempt to explain.
5 years ago David Jones was shown the door because he was the definition of "mailing it in". He was unprepared, frequently late and slurred his words like he was a homeless person. So saying that the morning show wasn't broken doesn't exactly ring true to me. Since then, the station has undergone numerous tweaks and changes with different PDs etc. and the numbers have suffered.
I do agree with your AE comment, but AE's can't sell what isn't there. The Coast AM show consistantly get's beaten by every other major station in the market. I think in the Spring they lost to CTK, HJY, B101, PRO, Lite and even EEI. (Person's 25-54). So if your Joe Salesperson, how do you sell that?
You have to admit that it just wasn't a good show. At this point, I don't know who's fault it even was, but it's ceratinly time to wipe the slate clean and start over. As far as your point regarding "families" being out of work... it's certainly not CC's fault that two married people decide to work in the same building in the same un-stable industry. If you both work in radio at a station like Coast and don't have $15,000 in the bank "just in case", then shame on you!