WHJJ/Clearchannel/texas suits have a plan. The plan is to not pay talk show host salaries. Syndicated shows are often free or at minimal expense to the station. The mistake might well be that the Texas suits think that Hannity is going to keep Arlene's listeners and draw from Yorke. Of course, the suits are in texas, not here. Methinks Arlene's listeners will go to Yorke, or perhaps to WBZ.
The balance at WHJJ was good. Something for everyone. Now with the ultra-right swing, one gets the sense that this is another Air America fiasco in the making, only from the other extreme. Save money now will probably cost more money later, and irreparable loyalty shifts, as Air America did. The ratings will tell the tale.
In the meantime, Yorke is the huge beneficiary, with Barbour a close second. Helen has her work cut out for her. She might keep some of Howie's listeners, but whether or not she can pull significant numbers from Rush is problematic, at best.
And where will the Centrist and liberal listeners go?
My money is on Boston.
MoJo