• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

No More Real Talk 1160

But microbob, the point is that when BOB was at its peak doing live and local sports, it was a money LOSER. It was only there to complement B105. Doing that format in that way is incredibly expensive. CC can cover the costs across the entire cluster and they still don't have more live shows. ESPN,s money is easier than trying to sell your own thing.
 
I agree, CC has 2 50kw AM signals and 55KRC along with 1360. They are a cash machine. The market was better for the listener when they were all owned seperately though they were loosing money.
 
MTHBSTR said:
CC can cover the costs across the entire cluster and they still don't have more live shows. ESPN,s money is easier than trying to sell your own thing.

I am hearing Mo Egger doing those advertise with us spots instead of actual commercials quite a bit lately. It would be interesting to know how much ESPN Radio is paying CC in order to have its programming aired on 1530.
 
How is that better? It's unsustainable. That's why Jacor ended up with those stations. Randy Michaels wanted them, those owners didn't. That's how we got to where we are. Had those stations made money, theyught still have separate ownership. But to make money, you can't just spend money foolishly. You really think it's good for an owner to LOSE money? Really?
 
MTHBSTR said:
How is that better? It's unsustainable. That's why Jacor ended up with those stations. Randy Michaels wanted them, those owners didn't. That's how we got to where we are. Had those stations made money, theyught still have separate ownership. But to make money, you can't just spend money foolishly. You really think it's good for an owner to LOSE money? Really?

There was a time when they all made money had separate news departments, locally hosted talk shows through out the day and night. Look at how much debt load CC and Cumulus have now. They overpaid for their properties back when those owners wanted to cash out and on they verge of Bankruptcy with constant layoffs year after year. The future is not so bright.
 
Those days were thirty years ago before digital media exploded. Those days could never come back. Listeners don't want it. Why do we need every station to have a full blown news department? If I turn on Warm98, I want to hear a James Taylor or Adele song. I don't want a news update. If I want a news update, I'll flip to WLW.
Did you notice how scaled back WCKY's news department was in the early 90s? They were losing money. Those days are over. If listeners wanted it, there would be a station doing it.
I know you think those were the good old days, but they qerent always so good and 90% of real listeners have moved on.
 
jry said:
Logic Al said:
You are competing with nothing at SAI and one show at CKY that was local. As for billboads I confess that I live in Northern Kentucky and work downtown and didn't see a single one on this (usually forgotten) side of the river.

We specifically bought boards in NKY. Along 42 in Florence or Union and some other places.

If the stations are doing talk or sports talk, we were competing with them. Regardless of local or syndicated.

I remember a billboard on 71/75 northbound between exits 191 and 192, and also another billboard on north 75 a few miles into Ohio.
 
billf82 said:
jry said:
Logic Al said:
You are competing with nothing at SAI and one show at CKY that was local. As for billboads I confess that I live in Northern Kentucky and work downtown and didn't see a single one on this (usually forgotten) side of the river.

We specifically bought boards in NKY. Along 42 in Florence or Union and some other places.

If the stations are doing talk or sports talk, we were competing with them. Regardless of local or syndicated.

I remember a billboard on 71/75 northbound between exits 191 and 192, and also another billboard on north 75 a few miles into Ohio.

There was also one on the electronic billboard on 275 between Route 42 and Mosteller.

It's a real shame this didn't work out jry, I enjoyed having an alternative to the official Bengals postgame show, because even though I'm not a big fan of the Wildman, he's still far less annoying than Alan Cutler. I hope 100.3 tries something similar next season.
 
MTHBSTR said:
Those days were thirty years ago before digital media exploded. Those days could never come back. Listeners don't want it. Why do we need every station to have a full blown news department? If I turn on Warm98, I want to hear a James Taylor or Adele song. I don't want a news update. If I want a news update, I'll flip to WLW.
Did you notice how scaled back WCKY's news department was in the early 90s? They were losing money. Those days are over. If listeners wanted it, there would be a station doing it.
I know you think those were the good old days, but they qerent always so good and 90% of real listeners have moved on.

I disagree. Listeners do want it. It's time for an AM competitor but not total talk or 30 or 60 minute commercial programs. A news department for drive times, maybe NBC or Mutual news at the top of the hour. Anything but country, talk and sports.
 
Good luck Todd. Cumulus is trying it in Atlanta and its going nowhere. CBS is even struggling in DC. It takes a long time and it's very expensive to do. When WLW owns the news brand - whether you want to believe that or not - it will take a very long time and huge amounts of cash. Do you want to tell your owners/investors that you want to spend this kind of money with little or no return when you could have been making moneyplaying Country or Classic Rock? And why would it be needed when we have a full time AM news department, four TV news departments, and a local newspaper...all of which have web sites accessible at any time almost anywhere?
Can you please cite your research showing Cincinnati radio listeners are demanding another AM news station?
I'd be interested in reading it. I'm positive no such research exists.
And by the way, Mutual News has been out of business for years. Not many options.
 
There was a BizTalk Radio Network but the owner was convicted of fraud in 2009. Remember Sponge tech? Bloomberg radio might work.
 
I forgot about Salem running a business radio network. There was a smaller network about 12 years ago called BizTalk which I was thinking of.
 
almaniac27 said:
billf82 said:
jry said:
Logic Al said:
You are competing with nothing at SAI and one show at CKY that was local. As for billboads I confess that I live in Northern Kentucky and work downtown and didn't see a single one on this (usually forgotten) side of the river.

We specifically bought boards in NKY. Along 42 in Florence or Union and some other places.

If the stations are doing talk or sports talk, we were competing with them. Regardless of local or syndicated.

I remember a billboard on 71/75 northbound between exits 191 and 192, and also another billboard on north 75 a few miles into Ohio.

There was also one on the electronic billboard on 275 between Route 42 and Mosteller.

It's a real shame this didn't work out jry, I enjoyed having an alternative to the official Bengals postgame show, because even though I'm not a big fan of the Wildman, he's still far less annoying than Alan Cutler. I hope 100.3 tries something similar next season.

Rick U was a big proponent of this. I'd bet that they do a Bengals wrap.
 
Just a few thoughts from an outsider to the radio business - but somebody who listens to a variety.

It seems apparent to me that the independents in a market like Cincinnati just don't have viable commercial operations, no matter what, how long or hard they try. Witness the problems that have been mentioned in these forums for stations like WDJO and now WQRT, and even large corporate supported operations in the past like WBOB.

Folks, it seems like we are dealing with dinosaurs here - and there's a lot of nostalgia around by all the members of these forums, maybe too much. That's ok, history and nostalgia are good things, but maybe they belong in a different place or medium. And especially if you are trying to make a profit at such businesses.

Perhaps it is time for a genre to move either to non-profit/non commercial on-air or exclusively over the internet. Some of the big guys are taking it there, but at least the internet is a more level playing field for large and small. no time of day power issues, FCC shenanigans and everybody can sound good. Witness the fact that the audience is rapidly aging/expiring and there just isn't enough young interest to keep it viable on a commercial stage.

I listened to part of the Dusty Rhodes Christmas show on WQRT and WMKV, and while I enjoyed hearing a lot of the history and music, I was left with the nostalgia feeling. Sort of like watching A Wonderful Life, and Miracle on 34th Street every year. With all due respect to Mr Rhodes, gads, it sounded and felt really old - like radio from another time, which may remain his intention. That can work for an evening, or even a day, but just doesn't survive the competitive media saturated environment in 2013.

And in addition, we are left with the technical disadvantages of AM mono, and the sheer absence of AM tuners in all new cell phones and music players. Most younger people couldn't listen to it if they wanted too - unless they search it out on their internet connected devices. And to that medium, from everything I read, running internet streams can get quite costly for a station, both from bandwidth and music listening fees that penalize them greatly. I know many people today who aren't even aware that they have AM on their car radio! How will that be better in 5 years?

Whatever happens at WQRT or WDJO or any other operator, I wish them the very best of luck - but I wouldn't criticize them for selling to a religious organization or anyone viable who comes along. My hat is off to all these operators on AM and FM who have, in many cases, spent their own money and time to try to keep the "little" guy going in the face of a market moving away and large corporations using their properties as chess pawns on the board.

And by the way, if all the advice guru's on here that I've silently read about are so very good at telling others what they've done wrong, why not put your own money where your fingers are and buy one or more of these stations to run?

Kudo's and many thanks for all those who put their best out and provide entertainment for the rest of us.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom