Just a few thoughts from an outsider to the radio business - but somebody who listens to a variety.
It seems apparent to me that the independents in a market like Cincinnati just don't have viable commercial operations, no matter what, how long or hard they try. Witness the problems that have been mentioned in these forums for stations like WDJO and now WQRT, and even large corporate supported operations in the past like WBOB.
Folks, it seems like we are dealing with dinosaurs here - and there's a lot of nostalgia around by all the members of these forums, maybe too much. That's ok, history and nostalgia are good things, but maybe they belong in a different place or medium. And especially if you are trying to make a profit at such businesses.
Perhaps it is time for a genre to move either to non-profit/non commercial on-air or exclusively over the internet. Some of the big guys are taking it there, but at least the internet is a more level playing field for large and small. no time of day power issues, FCC shenanigans and everybody can sound good. Witness the fact that the audience is rapidly aging/expiring and there just isn't enough young interest to keep it viable on a commercial stage.
I listened to part of the Dusty Rhodes Christmas show on WQRT and WMKV, and while I enjoyed hearing a lot of the history and music, I was left with the nostalgia feeling. Sort of like watching A Wonderful Life, and Miracle on 34th Street every year. With all due respect to Mr Rhodes, gads, it sounded and felt really old - like radio from another time, which may remain his intention. That can work for an evening, or even a day, but just doesn't survive the competitive media saturated environment in 2013.
And in addition, we are left with the technical disadvantages of AM mono, and the sheer absence of AM tuners in all new cell phones and music players. Most younger people couldn't listen to it if they wanted too - unless they search it out on their internet connected devices. And to that medium, from everything I read, running internet streams can get quite costly for a station, both from bandwidth and music listening fees that penalize them greatly. I know many people today who aren't even aware that they have AM on their car radio! How will that be better in 5 years?
Whatever happens at WQRT or WDJO or any other operator, I wish them the very best of luck - but I wouldn't criticize them for selling to a religious organization or anyone viable who comes along. My hat is off to all these operators on AM and FM who have, in many cases, spent their own money and time to try to keep the "little" guy going in the face of a market moving away and large corporations using their properties as chess pawns on the board.
And by the way, if all the advice guru's on here that I've silently read about are so very good at telling others what they've done wrong, why not put your own money where your fingers are and buy one or more of these stations to run?
Kudo's and many thanks for all those who put their best out and provide entertainment for the rest of us.