Steve Rivers is a legend and I think most of the sidesaddle broadcasters in town are stunned that Infinity made this kind of expensive move. Rivers will clean house, tighten
the music and turn KBKS around in less than a year. His record in CHR is legendary. He stumbled some with other formats, but he is a rock solid CHR cowboy. There has been
a blind box for mornings in the Northwest with an LA address for some time, now I know why. MOVIN worked because KBKS was sooooo off. No longer. CHR dominates in many markets and Steve Rivers built a lot of those CHR stations. I like Marcus and some of the talent at KBKS, but Rivers works with his people and top tier and is VERY demanding. If I were J@B, Marcus or any of the other air-talent at KBKS, I would be kissin up a whoollleeee lot. YOu are about to see change. MOVIN, KUBE and KPLZ are about to get a big surprise too. This will be fun to watch. Finally a major market CHR in Seattle with real talent and solid music. Yeeehaawwww.
Who will be hurt the most if KBKS doubles or triples in ratings. MOVIN is first up, KUBE, KPLZ and KNDD will all feel the pain. Even WOLF might lose 18-34 numbers to a good CHR. This market hasn't had one in such a long time.