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Not much buzz about Supertalk now is there?

  • Thread starter flyingundertheradar
  • Start date

Brian...inferiorities of AM radio:

Audio quality (not a big deal for talk, I agree)
Signal coverage, especially at night
Interference
Younger demos don't seem to know it's there
 
Elephant said:
Brian...inferiorities of AM radio:

Audio quality (not a big deal for talk, I agree)
Signal coverage, especially at night
Interference
Younger demos don't seem to know it's there
Click to expand...

All very true, however, compelling content is what's missing from radio today. Get people who have a clue about connecting the station with the community it serves, both on air and in the street, couple that with an ownership who knows how to willingly and effectively spend more than a nickel on talent, marketing, and promotions, and I'll show you a winner AM, FM music, talk, or otherwise.
 
In my heart-I agree with you.

My brain, though...says that, compelling content alone will not lead today's young people back to the inferior product that is AM radio. You're going to have to spend a ton of money to tell those people where to tune, because, frankly, I think a lot of people under 25 may have heard of AM radio, but few could tell you where to find the stations...(that may be overly pessimistic, but...)
 
The main thing supertalk has accomplished so far is to make some CC people listen, and then post snarky comments about the station on internet boards. Somehow, they manage to obsess on 96.5, clutter WLW with garbage, and fine tune the intricate Greg Doyle and Alan Cutler all at the same time.

There is no real buzz about supertalk in the real world, but there is no buzz about WLW either.

If and when and IF IF IF supertalk becomes a factor, it might make the big one come out of it's decades long cruise controll. They might be interesting and compelling to listen to again....or they might lose.

That might explain the obsession: if supertalk starts showing signs of being a factor, it would mean these people couldn't just coast anymore. They would have to start working, doing things right, or be replaced by people who can.
 
darksoldier...I agree with what you say, but the tide is turning. The younger demos don't have the connection to AM radio that we in the more "senior" demos do. They never had an AM station that played their music. They may have had an AM station that they listened to sports or talk on, but when you're in the youngest demos, you're not listening to AM radio. That's the problem. The migration of talk to FM is multi-faceted. The younger demos are less likely to put up with the noise and bad signal qualities of a typical AM station.

By the way, WCIN is sounding better and I've noticed the night signal has improved. Have there been changes? What are you using for processing? Did the station move from Avondale?
 
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