Goat Rodeo Cowboy said:
If radio is viewed as a something of a "vehicle of social intercourse" much like the invention of the printing press, like drama, like the fine art of conversation, then we have to say that deregulation and consolidation have brought us the Plagues, tuberculosis, the 20th century dust-bowl, and the Civil War all rolled into one neat little ball.
Ah, the old "post hoc, ergo propter hoc" argument. After this, therefore because of this.
I have a news flash for you.
Things change.
Sometimes they change for the better, sometimes they change for the worse. But the one things don't do is stay the same.
The printing press brought us the Gutenberg Bible, and it brought us Hustler magazine. The development of drama brought us the works of Shakespeare, and it brought us
Desperate Housewives. Technologies don't cause social change. Society will change anyway. Technologies simply shape or facilitate change.
Goat Rodeo Cowboy said:
35 years ago, as the operator of a small mom-and-pop business (not radio) I was able to say to my peers, I will spend some time representing you (and myself) in the state capitol and and Washington. I don't want you to pay me, I don't want you to reimburse my expenses. Just adorn me with the mantle of being your official "Legislative Director" so I have some credibility. I walked into congressional offices and they didn't ask me what my party affiliation was, and they didn't go look on a list to see how much I had given. I was a citizen there to speak to my legislator, and I was ushered in, and I was heard. THAT CANNOT BE DONE TODAY.
No, it cannot be done today. But today, I can type my opinions (just as you can) and they're laid out for all the world to read (or at least that portion that chooses to read them can). Once upon a time, anyone could walk into the White House to talk to the President. But then, once upon a time it took several weeks to get from Atlanta to Washington, DC. Once upon a time, people died of diseases that today are unheard of. Once upon a time, the average life expectancy was half of what it is today. Once upon a time, there were miles and miles of nothing but miles and miles all across the country. Once upon a time, anyone who wanted free land only had to do a little homesteading.
Things change. Nothing stays the same.
Once upon a time, many of the bigger radio stations derived most of their income from carrying national radio network programming. They didn't have to worry much about being local. People tuned in to hear Amos & Andy (try broadcasting that program today!), Jack Benny, Gunsmoke, or The Shadow. Do you want to go back in time, erase the changes that have happened, and make things the way they used to be? Why argue for only going back a few decades? Why not demand a return to those thrilling days of yesteryear? Why not lobby to have television shut down so radio can return to its former position as the primary mass medium for the nation?
Goat Rodeo Cowboy said:
In that same era, the broadcast owners I had worked for just before exiting the industry, had that same kind of entry, and when they went on the air with opinion pieces and news that exposed corruption, we had the undivided attention of legislators and politicians.
Today you have to be Jack Abramoff or Grover Norquist or Ralph Reed or one of the many K street guys who don't even know the names of, YET (they haven't been caught!) to have any influence in this nation, and the idea that some guy owning a radio station in Canton, Ill or Sedalia, MO or Salina, KS might be able to raise his voice, tap his foot, and ANYBODY in government pay attention to him is long, long gone.
Does the term "Drudge Report" ring a bell? Radio broadcasters used to have clout because radio used to have clout. That clout still exists. But it's on the internet now. Before the broadcasters, it was newspaper publishers who had the clout. Who knows who'll have clout in a decade from now.
Things change.
Goat Rodeo Cowboy said:
This is a world where you have to own at least 150 radio stations to have any stature. I guess you have to own at lest 50 small town newspapers to have any stature in that line of work.
Or, you have to run one pretty good blog.
Goat Rodeo Cowboy said:
This is not the world I dreamed of living in. If I have to live in a world where my only dream is to be one of 200,000 employees to work all day so the C.E.O can earn a $20 million salary every year plus an equal amount of stock options, why would I ever tell my grandson to look forward to laying his life on the line in the military to protect our freedoms when our home town has lost it's voice called radio and it's voice called the paper. What freedom... WHOSE freedom are we encouraged to fight for? Oh, that's right. I'm fighting for the freedom of the people who manage Clear Channel. They have brought us so much to our culture that at least they should be free.
No one ever lives in the world they dreamed of living in. I'm in my mid 40's. Things are not the way I thought they'd be. Things are definitely not the way my dad thought they'd be. I'm still waiting for the flying cars they promised us.
I was in grade school when Armstrong walked on the moon. My grandmother never dreamed she'd live in a world where men could travel to the moon and back. If you thought that back in the day, things would have stayed the same, or that they'd only have changed in ways that you could have predicted, then you thought wrong.
I won't deny that the people who run radio stations have made money after deregulation and consolidation. But they made money before deregulation and consolidation. They would have made money without deregulation and consolidation. Smart business people make money regardless of what the basic ground rules are. Changes in the rules might change the details of how they make money, but they'll make money no matter what. D & C opened one path to making money, and so the smart people took that path. Had there not been the D & C, the smart people would have taken a different path, but they'd have still made money.
In the words of a great American pundit (or maybe it was her twin sister), "Wake up and smell the coffee".
The good old days are gone, and they're never, ever coming back. And truth be told, they only look good in hindsight. They weren't all that great at the time.