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Nov. 24 ratings

With companies like Walmart deemphisising DEI, I would wait to see the impact of the the new administration in Washington has on all minorities before I would make any bold programming moves.
 
secondchoice said:
With companies like Walmart deemphisising DEI, I would wait to see the impact of the the new administration in Washington has on all minorities before I would make any bold programming moves.
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Advertisers are driven by dollars, not Washington. There have been true ethnic stations for around 75 years and they are driven by the economy in general, not politics.

DEI is not the same as advertising to all a company's potential customers.
 
secondchoice said:
I am afraid iHeart will make 105.3 a "hold so nobody else gets it " station. The future of 105.7 is "national buys". 96.1 is supposed to challenge V103 for whole market signal R & B / Rap which could take decades. That really leaves them The Bull. Just what every iHeart local sales person wants: a one station cluster.

They supposedly have a successful (in other markets) programming executive to shepherd the Atlanta cluster. I don't know how much freedom she will have. Maybe she can change Atlanta from a low cost cookie cutter dumping ground for iHeart into a serious cluster for iHeart.
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96.1 The Beat has increased the amount of R&B and throwbacks songs compared to when they were on 105.3. With the morning and midday show being based in New York, thats not going to cut it locally. The whole move was to give the morning show a better market signal. This is the 3rd signal move for the Beat so iHM seems to be in it for the long haul.
 
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