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Nov 6+..and still no WOW!

johndavis said:
To my ear, 1 out of every 4 songs they play is an immediate tune-out. There's no way you can build TSL when you're constantly sending people to the exits.

Again, I'd love to see a Broadcast Architecture style dial test on this format. My hunch is that out of every quarter hour, there's going to be at least one song that's a hard negative, but which song in the set it is will depend upon the slice of demo/favorite stations of the participant. In other words, every time you seg, somebody's going to punch out.
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It's no coincidence that good CHR stations get the highest attributions for "best variety" when listeners to various formats are surveyed about their favorite stations(s). That's because they play the biggest hits, monitor their trending, and adjust the playlist often.

The larger the playlist of a format, the harder it is to get high "variety" scores. That's because the tight playlists only spin total consensus hits, while all the others play songs that may have different reactions among different people. Variety is really "lots of songs I like a lot", not "lots of songs".
 
DavidEduardo said:


The larger the playlist of a format, the harder it is to get high "variety" scores. That's because the tight playlists only spin total consensus hits, while all the others play songs that may have different reactions among different people. Variety is really "lots of songs I like a lot", not "lots of songs".
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Over the holidays, I really enjoyed K-Slacks A to Z. Somewhere in the back of my mind was this voice asking "why don't they play some of these songs more often?"

Then the old radio guy in me steps in and reminds me that while I might enjoy some deep album cut from The Allman Brothers, I'm not the target audience. They want to hit that button and hear a song they know and love, every single time. You tell them you have "variety," but then give them the same songs they like over and over again. That's what works.

Regarding the earlier comment about small audience size, I'd argue that in some situations it can work, but only if you're super-serving that audience and you're the only game in town. Mega is the example. Are they wildly successful? Are they dominating the ratings? No, but if you want that old school sound they're the only game in town, and have cultivated an audience that loves that music and is fiercely loyal. Mega is focused. Wow Factor needs corrective lenses.
 
I visited Phoenix just before Christmas and took a SuperShuttle out of the airport. The driver was listening to a radio station that resembled one of my shabby mix tapes where pop and rock songs were recorded off the radio at random. Then I understood ... he was listening to the WOW Factor. There's the station's (unrated) listenership right there.

Coincidentally, SuperShuttle is out of business.
 
DavidEduardo said:


It's no coincidence that good CHR stations get the highest attributions for "best variety" when listeners to various formats are surveyed about their favorite stations(s). That's because they play the biggest hits, monitor their trending, and adjust the playlist often.

The larger the playlist of a format, the harder it is to get high "variety" scores. That's because the tight playlists only spin total consensus hits, while all the others play songs that may have different reactions among different people. Variety is really "lots of songs I like a lot", not "lots of songs".
Click to expand...

That’s very interesting! It also may help explain why I get a little tired of some of the biggest ‘variety’ stations if I listen to just one or two for most of the day, all week. I actually started to almost hate a couple songs I’ve always _really_ liked, because they were played SO often for a while.
 
bulwnkl said:
That’s very interesting! It also may help explain why I get a little tired of some of the biggest ‘variety’ stations if I listen to just one or two for most of the day, all week. I actually started to almost hate a couple songs I’ve always _really_ liked, because they were played SO often for a while.
Click to expand...

Think of a Venn diagram where all the circles are the songs a person likes, multiplied by a million people, give or take.

Where they converge in the middle is what gets played on the radio.
 
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