Same songs by the same performers
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Nov 6+..and still no WOW!
- Thread starter DrAkbar
- Start date
Same songs by the same performers
Groan! This is why I'm playing our own Christmas CDs over my Part 15 FM.
Even my SigOther gave up on KEZ. She listened for a couple of weeks and got sick of it. Our CDs are mostly traditional instrumentals with a few vocals and novelty acts (yes, including The Singing Dogs' version of Jingle Bells, as well as Grandma Got Run Over By a Reindeer -- she loves that Dr. Demento album!) -- much better than the commercial claptrap they run.
30 albums at an average of 15 songs per CD... nothing repeats every 2 hours, unlike KEZ.
We'll compare your ratings with theirs!
I get a 100 rating with a 100 share. I'm #1 in the 25-54 cat demo (in cat years, of course), and #1 in 50+ for humans.
(Within the range of the transmitter, of course.)
Cut him some slack, geez. Some of you on here are quick to bash this format and John's efforts to attract 55+.
I give him kudos for trying. Trainwrecks to you, but not to those praising his efforts.
If done right, the 55+ market is a GOLD RUSH looming. You've got thousands of genuine classic hit songs to pick and choose from, unlike the limitations of today's classic hits stations struggling to get thru the multi genre filled 90's and 00's.
Like a poster said earlier, give it a year.
And give it a chance.
It has negative traction, and there is nothing attractive about the station... no warmth, no stationality, no personalities (which 65+ would want) and no promotion.
This is about as interesting as Sebastian's EOR format of several decades ago. Eclectic Oriented Rock back then was just as successful as this Eclectic Oriented Gold format is going to be.
The EOR format at least had some unique 'eclectic' music going for it. I remember enjoying the format on then-WGRX Westminster MD (now Classic Rock WZBA) when traveling in the area from '84 to '87. The numbers weren't robust, but I recall that it showed up in the Baltimore MD and Harrisburg PA ratings (this is before the 100.7 stick moved in closer to Baltimore). This 'Wow' thing sounds like it doesn't have any unique music, just overplayed selections from multiple formats, with crappy sound quality thrown in for bad measure. A pity that that's all they could muster.
This is following in the tradition of the other stations you like with low ratings, while "today's classic hits" are among the top rated stations in their market.
But lower rated stations still have audiences and that's their goals. People that tune into these stations expect more songs than the alternatives out there. Unfortunately, I cannot pick up their stream. For some reason, it's blocked in our area, but just looking at their "just played" lists, it's a winner.
No, their goal is to make money. If their stream is blocked, that means you're not in an area that makes them money.
So far I've read that the only markets that get the stream are in Arizona and Texas, Houston specifically. Any possible reason for Houston not being geofenced? Sebastian have family there?
That's a funny question. I don't know. My guess is he has a potential customer there who he wants to be able to audition the format.
My guess is the geofence just doesn't work perfectly.
In 25-64, in the three books it has been on, KOAI has gone 1.4, 1.2, 0.9. And they had a 1.8 the month prior to the switch.
That is good for 21st in the target demo.
And yes, they have some audience. The last book had an average of 1,200 people listening.
When spread across a huge market, all of Maricopa County, with over 4 million people, that is not enough to drive significant traffic into advertiser locations.
And listeners to low rated stations simply are part of a group that actually likes such stations, but that group is small. Low audience levels don't mean a station has a broad playlist. It means the station is not successful.
Some low rated stations have small audiences because they are too niche, some because they are badly done, some due to signal or other reasons.
Nobody has a goal of having a small audience.
"Ah, let's see, how many stiffs can we add to drive off any mainstream listeners?"
KOAI is simply not a very appealing radio station.
The most telling fact is that the weekly time spent listening per person is under one hour. KOOL, KESZ and the like average 2 hours to 2:30. That means that those that have discovered the station tune out very soon; it must have a big number of negatives for such low TSL.. It's 28th in listening time.
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My guess too. If they wanted someone to sample the station, they would do a private, password protected stream.
IIRC, GM Mike Cutchall makes his home in Houston.
That actually makes sense. It's kind of an internet-era variation on the anomalies of a Maine station on the Mets network and a Wyoming station on the Red Sox network. The former was done so the owner of the team, Joan Payson, could listen to her team at her summer home. That the team had few if any other fans in that part of New England was irrelevant; what the owner wanted, the owner got. The latter, from what I've read, had something to do with Curt Gowdy, then the Sox play-by-play man, being from Wyoming, although its hard to imagine his friends and neighbors still living back there during baseball season were big Red Sox fans.
To my ear, 1 out of every 4 songs they play is an immediate tune-out. There's no way you can build TSL when you're constantly sending people to the exits.
Again, I'd love to see a Broadcast Architecture style dial test on this format. My hunch is that out of every quarter hour, there's going to be at least one song that's a hard negative, but which song in the set it is will depend upon the slice of demo/favorite stations of the participant. In other words, every time you seg, somebody's going to punch out.
Not just the songs, but the overall presentation including the commercials. The comments we see indicate lots of negatives.
A bit off-topic...
Wikipedia article notes: "Gowdy also owned several radio stations in Wyoming, including KOWB and KCGY in Laramie."
Could be a valid reason...cheap programming!
Wikipedia article notes: "Gowdy also owned several radio stations in Wyoming, including KOWB and KCGY in Laramie."
Could be a valid reason...cheap programming!
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