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Nov. PPM

H

hv-steve

Guest
I am not from Houston and know very little about the market, but, I saw the 6+ release today and I find it very curious that Urban (Radio One) and Spanish show dramatic increases from the last survey. Has there been a major change in the population? Some other factor? Could it be that arbitron caved to pressure and did something different with weighting? How is it that there is not more outrage from your market? The system that we are dependant upon as an industry is not good enough for NY, LA or anywhere else, but is acceptable in Houston. What gives?
 
hv-steve said:
I am not from Houston and know very little about the market, but, I saw the 6+ release today and I find it very curious that Urban (Radio One) and Spanish show dramatic increases from the last survey. Has there been a major change in the population? Some other factor? Could it be that arbitron caved to pressure and did something different with weighting? How is it that there is not more outrage from your market? The system that we are dependant upon as an industry is not good enough for NY, LA or anywhere else, but is acceptable in Houston. What gives?
Click to expand...

The Hispanic Spanish language shares are within a few tenths of a point of the mean for the last 10 months. And within 0.4 shares of the total. The two main black stations are close to the diary levles when combined, although KROI is off.

A panel, if done correctly, has no weighting at all. However, since there is not yet a perfect panel in Houston, weighting is used to put any under or over sampled cell into proportionality. In other words, weighting is used to make a non proportional group proportional.

I think that as Arbitron learns to manage a panel, the listening levels in terms of share will look a great deal like the diary shares. There are still areas of underperformance, and the sample is not proportional at the age cell level on a lot of variables, but it is getting better.

Remember, the MRC could accredit Houston, as it was very close to methodology compliance, but Arbitron had huge panel issues starting in April... which caused wobbles in the months of April to August... we hope the sample is getting better and that proportionality comes into line based on having closer to a proportional sample.

NY was so far off in the panel it looked unfixable... Philly is still not accredited.
 
http://www.radio-info.com/content/arbitron.php?market=006-6

Houston-Galveston-METRO
Survey: NOVEMBER 2007 (10/18/2007 to 11/14/2007 )
Time Period: Mo-Su 6A-12A
Target: P 6+
AVG Daily Population : 5,163,800
AVG Daily Intab : 1440
Percent of Population (Daily) : 100
AVG Weekly Population : 5,163,800
AVG Weekly Intab : 1089
Percent of Population(Weekly): 100






Ranking Outlet Format Share% AVG WK Cume
1 KMJQ-FM Urban Adult Contemporary 5.6 849,800
2t KBXX-FM Rhythmic Contemporary Hit Radio 5.4 1,281,600
2t KRBE-FM Pop Contemporary Hit Radio 5.4 1,312,700
4t KODA-FM Adult Contemporary 5.2 1,750,000
4t KLOL-FM Spanish Contemporary 5.2 969,400
6t KTBZ-FM Alternative 4.7 1,058,600
6t KLTN-FM Mexican Regional 4.7 789,800
8 KHMX-FM Hot Adult Contemporary 4.1 1,237,900
9 KILT-FM Country 4 875,600
10 KKRW-FM Classic Rock 3.8 897,100
11 KKBQ-FM Country 3.7 986,500
12 KSBJ-FM Contemporary Christian 3.6 526,200
13 KHTC-FM Classic Hits 3.5 869,600
14 KOVE-FM Spanish Adult Hits 3.3 649,400
15t KTRH-AM News Talk Information 3.2 585,800
15t KTHT-FM Classic Country 3.2 646,900
17t KPTY-FM Rhythmic Contemporary Hit Radio 3.1 971,400
17t KHPT-FM 80's Hits 3.1 1,018,300
19 KHJZ-FM New AC (NAC)/Smooth Jazz 2.5 661,700
20 KQQK-FM Spanish Contemporary 2.3 454,400
21 KTJM-FM Mexican Regional 2.2 575,400
22 KQBU-FM Mexican Regional 2.1 535,700
23t KROI-FM Contemporary Inspirational 2 311,300
23t KILT-AM All Sports 2 422,300
25 KUHF-FM News Talk Information 1.8 344,900
26 KPRC-AM News Talk Information 1.3 313,600
27 KHJK-FM Adult Hits 1.1 462,100
28t KCOH-AM Urban Contemporary 0.9 99,400
28t KBME-AM All Sports 0.9 248,900
30t KQUE-AM Tejano 0.7 114,400
30t KSEV-AM News Talk Information 0.7 154,600
32 KHCB-FM Religious 0.6 168,100
33t KTSU-FM Jazz 0.5 186,700
33t KPFT-FM Educational 0.5 139,500
33t KFNC-FM All Sports 0.5 125,500
36 KLAT-AM Spanish News/Talk 0.4 139,100
37 KNTH-AM News Talk Information 0.3 73,700
38t KKHT-FM Religious 0.2 67,700
38t KEYH-AM Mexican Regional 0.2 109,500
38t KACC-FM Album Oriented Rock 0.2 38,600
41t KIOX-FM Tejano 0.1 50,000
41t KJOJ-AM Tejano 0.1 25,600
41t KXGJ-FM Spanish Contemporary 0.1 60,000
41t KAFR-FM Religious 0.1 32,500
41t KRTX-AM Tejano 0.1 34,900
~~ KWWJ-AM Gospel ~~ ~~

Analysis Total
99.5 4,842,300

Market Total
100 4,844,300
 
KMJQ Urban AC Radio One 4.3 4.5 5.6
KBXX Top 40/R Radio One 4.5 4.3 5.4

This doesn't look wierd to anyone else? ARB is having trouble with NABOB and both of radio one's station go way up? Who is the most prominent member of NABOB? Radio One, that's who. This whole thing stinks to me.
 
hv-steve said:
KMJQ Urban AC Radio One 4.3 4.5 5.6
KBXX Top 40/R Radio One 4.5 4.3 5.4

This doesn't look wierd to anyone else? ARB is having trouble with NABOB and both of radio one's station go way up? Who is the most prominent member of NABOB? Radio One, that's who. This whole thing stinks to me.
Click to expand...

First you said that both Black and Hispanic stations jumped. When shown that Hispanic stations did not jump, you go after the two Black stations... when, in fact, what has been happening is that Arbitron is fixing the troubles in 18-34 in Houston and, apparently, applying propoortionality by cell to the sample... and that will impact the Black stations as that's where much of the audience lies... note that KROI is at a 2.0, much lower than the diary.. it is a 35+ play.
 
KLOL from a 3.9 in August to a 5.2? Nothing like stable data to make living off of.

We can focus on the urban issues if you like. How can it be coicidence that both radio one stations show such growth with yesterdays release on the same day NABOB is filing a complaint with congress? I have no faith in these numbers at all.

And, if there have been no changes in methodolgy as a response to pressure from special interest groups, then why has ARB filed for re-accreditation for Houston?
 
hv-steve said:
KLOL from a 3.9 in August to a 5.2? Nothing like stable data to make living off of.
Click to expand...

August was one of the months where the panel fell apart. KLOL had a 4.5 in January, and a 5.0 average for December, Holiday and January. They then decided to change format, and went through a transition, ending in October, of eliminating English usage on air, removing all the Hurban music, and going Hot AC aimed at women... you can see the growth from July on, month by month, as they made the final changes and started doing billboards, mailers, etc.

We can focus on the urban issues if you like. How can it be coicidence that both radio one stations show such growth with yesterdays release on the same day NABOB is filing a complaint with congress? I have no faith in these numbers at all.
Click to expand...

The data was collected in the previous month, and that was when all of us were hammeriing on DDI and proportionality. In Philly, the Black stations went down, and in NY's parallel release, there was no improvement. Houston is the best of the PPM markets, but is still way off in cell by cell proportionality.

All samples wobble, by the way. Unless you do a census, and no station changes programming at all, there will be wobbles.

And, if there have been no changes in methodolgy as a response to pressure from special interest groups, then why has ARB filed for re-accreditation for Houston?
Click to expand...

You have to be reaccredited every year.

There are no significant changes in methodology, although we are closer to getting cell phones in the sample and in-person recruitment will not be used any more... minor issues both.-
 
from todays RBR:

Houston is the only PPM market to thus far win MRC accreditation, but there are now reports circulating that that lone seal of approval could be withdrawn. Arbitron isn't commenting and the MRC is a super-secretive as ever.
 
hv-steve said:
from todays RBR:

Houston is the only PPM market to thus far win MRC accreditation, but there are now reports circulating that that lone seal of approval could be withdrawn. Arbitron isn't commenting and the MRC is a super-secretive as ever.
Click to expand...

There is nothing confirmed, although the comment is out there. It involves the panel crisis that began in April and that peaked in June / July with the loss of long term panelists who had to be dropped after reaching the two-year limit and could not be replaced quickly enough as Arbitron had already flushed a bunch of under-performing households.
 
David, does Arbitron pay you to trawl the boards in order to spin all the bad Arbitron news and posts?
Come on David, Bob Neil was right for once: "In the end, the twin pillars of failure - arrogance and incompetence- caught up with them."

Power corrupts. Absolute monopolistic power corrupts absolutely.

Take a week off, admit that they tried to pull a fast one and let's get on with forcing them to do research with a credible sample that can be accredited.

It will all be ok....

Wait! I got it! Are you really Pierre Bouvard?
 
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