David sounds like your (sic) just blabbering things with no Merit the afternoon drive dj in one of those stations was at the rival liberman station for 23 years and LA before that.
talk about original names? does La raza ,que buena have original names? David i really would love to know what US regional mexican station or any spanish language station you are involved with since i really would love to see what the play list looks like and learn more.
Jajajajaja. ROTFL.
My first regional experience was at XELZ 1440 in Mexico City as an intern in 1963 (That was the regional station of Organización Radio Centro, by the way, where the 5-station cluster ("cada una primera en su tipo") had nearly half of the listening out of nearly 40 stations in the market).
Then, from 72 to 74, KWKW in LA.
Later, KSCA, LA. KLNV, San Diego. WOJO, Chicago, KLTN, Houston, KLQB, Austin, KESS, Dallas, KISF, Las Vegas, KHOT, Phoenix, KBNA, El Paso,, then, KROM, San Antonio plus being co-creator of regional-based "adult hits" called "Recuerdo" at KRCD/KRCV in LA, WPPN in Chicago, KBRG in the Bay Area, KLQV in San Diego, KAMA in Houston, KOMR/KQMR in Phoenix and others.
By the way, the "Que Buena" or "Ke Buena" name originated at Tichenor's KBNA in El Paso; they failed to enforce the service mark on it so many other similarly named stations took it later on.
Other than that, I was the consultant that created Mega 98.3 in Buenos Aires, the "pure national rock" station that for half a decade was the most listened to station in the Western Hemisphere. Or Radio Uno, 11-Q, Z-93 and Salsoul in Puerto Rico, successive #1 stations covering over 35 years. I could go on, but it would be pretty excessive now that I made the point that those translators are very, very bad with under-performing talent, wretched playlists and horrid rotations and terrible signals and no measured listening.
P.S. Having worked for Liberman is no recommendation; I did a near-3-year term for being stupid but fortunately left for Heftel when I could; when I left nearly a dozen others came with me.