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Buffalo November Ratings

S

SirRoxalot

The November 12+ numbers are out. Radioinsight hasn't updated them yet. Here's a sample:

StationFormatOwnerSEPOCTNOV
WGRF-FMClassic RockCumulus8.08.89.0
WBLK-FMUrban ContemporaryTSQ9.78.79.0
WYRK-FMCountryTSQ8.88.48.4
WGR-AMSportsAudacy5.37.28.2
WHTT-FMClassic HitsCumulus6.27.27.0
WBEN-AMNews/TalkAudacy5.95.86.4
WKSE-FMCHRAudacy6.66.36.2
WTSS-FMAdult ContemporaryEducational Media Foundation3.63.33.9
WBFO-FMNews/TalkBTPM3.23.23.1
WEDG-FMRockCumulus2.82.52.5

WBLK and 97-Rock are tied for the top spot. The New 96.1 and their all Christmas format, WGR, and WBEN all went up 0.6. Note that WUSW no longer shows up.
 
Last edited:
ckg279 said:
I think it's PAINFULLY clear that going all Christmas isn't helping WTSS at all. At least, not yet.
Click to expand...
Please look at the measurement dates for what Nielsen calls “November”.
 
The full available 12+ numbers are now posted on RadioInsight:

radioinsight.com

Buffalo/Niagara Falls

Nielsen Audio Monthly Ratings Buffalo/Niagara Falls (Market #59) Population: 1,011,800 Hispanic Population: 57,100 - Black Population: 133,100 Average Quarter Hour
radioinsight.com radioinsight.com
 
SirRoxalot said:
The November 12+ numbers are out. Radioinsight hasn't updated them yet. Here's a sample:

StationFormatOwnerSEPOCTNOV
WGRF-FMClassic RockCumulus8.08.89.0
WBLK-FMUrban ContemporaryTSQ9.78.79.0
WYRK-FMCountryTSQ8.88.48.4
WGR-AMSportsAudacy5.37.28.2
WHTT-FMClassic HitsCumulus6.27.27.0
WBEN-AMNews/TalkAudacy5.95.86.4
WKSE-FMCHRAudacy6.66.36.2
WTSS-FMAdult ContemporaryEducational Media Foundation3.63.33.9
WBFO-FMNews/TalkBTPM3.23.23.1
WEDG-FMRockCumulus2.82.52.5

WBLK and 97-Rock are tied for the top spot. The New 96.1 and their all Christmas format, WGR, and WBEN all went up 0.6. Note that WUSW no longer shows up.
Click to expand...
There is a BIG gap in share between WTSS and WKSE. I wonder why.

WUSW does not and will no longer show up. Once the FM's go up in January, who knows, you never know what will happen. :)
 
Buddy Shula said:
I do hate them, I do want nothing to do with them, and I do no longer subscribe.
Click to expand...
Read Dr Ed Cohen's piece on new ratings systems at Could AI Redefine How Radio Ratings Are Measured?

Ed has touched on using AI methods that do not require personal interviews, diaries or meters and which would cost a fraction of what current methods do. A good read from a well-versed ratings expert and member of the MRC.
 
TheBigA said:
Interesting. My problem is with "synthetic data." It's hard to draw conclusions from synthetic people. But sure, for pure numbers, I get it.
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The idea is to use a smaller sample as a basis and then project it.

Xperi, with the DTS AutoStage product, uses a pure in-car sample and projects it.

barrettmedia.com

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
barrettmedia.com barrettmedia.com

In either case, it seems better in an era of little or no cooperation for meters and diaries where those that do sign up are no longer representative of the population as a whole.
 
davideduardo said:
The idea is to use a smaller sample as a basis and then project it.

Xperi, with the DTS AutoStage product, uses a pure in-car sample and projects it.

barrettmedia.com

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
barrettmedia.com barrettmedia.com

In either case, it seems better in an era of little or no cooperation for meters and diaries where those that do sign up are no longer representative of the population as a whole.
Click to expand...
It's evident that the way ratings are measured needs to be changed. The big question would be how you extract demographics from the raw data. Who's riding in the car? Is listening active or passive? Some of that can be extracted from streaming data, but what about OTA?
 


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