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Now 92.3's Ratings - A Bad Start

C

CHRles

While 97.1 Amp Radio L.A. already made a big impact in its first month of being launched (and an even bigger one this month), the same has yet to hold true for Now 92.3.
As many of you have been pointing out, Z-100 is a top notch CHR/Pop station, one that will be hard to beat. While it's true that Z-100 is down ratings-wise, it remains the market leader.
Now 92.3, with its microscopic playlist, and perhaps overly Rhythmic leaning sound has gained a bit of cume, but ratings-wise is actually down to a 1.4 share when compared to the frequency's previous format.
For all the hype given to the station by some posters, and on air attacks against Z-10,0 you would have thought Now 92.3 would have debuted with at least twice the ratings, but no such luck.

So what will Now do in the coming weeks or months? Add a solid morning show, or promote its music-intensive mornings? (Hopefully) Add more titles, including more of the ones that were/are successful in the New York region? Go less Rhythmic, or perhaps go even more Rhythmic, as well as add a bit more Dance?

Taking on Z-100 will be a lot more difficult then some people on here realize. After all, it is the top rated station in America's biggest city, and is a lot less vulnerable then some were lead to believe.
 
the reason that 77WABC stayed around so long is because the overall sound and feel of the station made it a comfortable pair of shoes, so to speak...
the same is true of Scott Shannon's baby, Z is still a very comfy fit for several generations of NY'ers,and it's gonna take more than name calling to make it go away..
a Top 40 station has to project the voice of authority for the pop scene and what is happening NOW...and Z is still the voice of NOW-ness
 
CHRles said:
While 97.1 Amp Radio L.A. already made a big impact in its first month of being launched (and an even bigger one this month), the same has yet to hold true for Now 92.3.
As many of you have been pointing out, Z-100 is a top notch CHR/Pop station, one that will be hard to beat. While it's true that Z-100 is down ratings-wise, it remains the market leader.
Now 92.3, with its microscopic playlist, and perhaps overly Rhythmic leaning sound has gained a bit of cume, but ratings-wise is actually down to a 1.4 share when compared to the frequency's previous format.
For all the hype given to the station by some posters, and on air attacks against Z-10,0 you would have thought Now 92.3 would have debuted with at least twice the ratings, but no such luck.

So what will Now do in the coming weeks or months? Add a solid morning show, or promote its music-intensive mornings? (Hopefully) Add more titles, including more of the ones that were/are successful in the New York region? Go less Rhythmic, or perhaps go even more Rhythmic, as well as add a bit more Dance?

Taking on Z-100 will be a lot more difficult then some people on here realize. After all, it is the top rated station in America's biggest city, and is a lot less vulnerable then some were lead to believe.
Click to expand...


Z100 is not the number 1 rated station in NYC.. WLTW is.

It's interesting that while AMP97.1 in LA has had some success, NOW has not. In my opnion AMP is a much better station, not only for it's expanded playlist but for it's delivery.
NOW sounds suburban in it's delivery with rather hoaky, non local on air personality.
They're clearly geared towards white suburban teenage girls.
If they keep it up it'll be hard to beat or take alot of cume from Z but it's true that it is also too early to tell what will happen and NOW is still a work in progress. They were on only 3 weeks before this months PPMs came out. AMP had a head start. I'd give it another month....
 
It's TOO EARLY to say it's a bad start. Wait and see what the ratings are doing next month with a full month Now FM. But than it's also too early...Waiting and see.
 
Now 92.3 needs a live and local morning show. Hire BJ Harris from KALC Denver, reunite him with MJ from FLZ.
Pay them elephant bucks... CBS will see BIIG rewards ahead....
 
PROjammer said:
Now 92.3 needs a live and local morning show. Hire BJ Harris from KALC Denver, reunite him with MJ from FLZ.
Pay them elephant bucks... CBS will see BIIG rewards ahead....
Click to expand...

LOL...yeah...because those guys get along REALLY well... ;D

MJ is under long-term contract making a ton of money. He's not going anywhere. But, it would be VERY interesting to see him battle head-to-head with Elvis.
 
I wouldn't go by any numbers you see after just 3 weeks of 923Now being on the air. Give it a few more weeks. Also, you can't compare things like they had a 1.7 last format and now you have a 1.4...... IT DOESNT WORK THIS WAY.

This has been a total format change blowing off an old audience and starting from nothing with a new audience. Nobody is sticking around from k-rock listening. So, basically 923 NOW has started with 0 audience and after 3 weeks they have a 1.4 share. DAMN, not bad for in a major city to go up 1.4 in 3 weeks. I think they will be just fine by the end of Spring.
 
I believe MJ is syndicated to many talk radio stations under his alias Todd Schnitt.
 
A bad start for Now?????? Please! Keep these things in perspective:

The March rating period ran from March 5 through April 1. Now came on the air March 11. These ratings are poisoned because nearly a week of dreadful K-Rock was included.

Meanwhile, in L.A., Amp Radio was on for the entire March rating period, and debuted a couple of weeks before. They scored better (as if you can really compare the two market situations, but still...) because for one thing, they had more of a head start.

A bad start for Now?????? Ask the folks at Z100 why they took such a hit this time around.
 
NoMoreLurking said:
A bad start for Now?????? Ask the folks at Z100 why they took such a hit this time around.
Click to expand...

Yes, who could forget going "from worst to first" in 74 days... Of course, back in 1983, there were no iPods, no Napster, heck, no Internet... And MTV was actually playing videos...
 
You know how if you go to yes.com you can check out a station's logs as well as its Top 100 songs. Well, Now 92.3 is down from a grand total of 70+ records in all....to 50 freakin records. That's it, that's all they play. Their library has gotten smaller rather than larger.
How can anyone be rooting for this station? Is that what you do with an ipod? Load up 20 current songs, add 30 older titles, and that's all you have on your ipod? Sounds to me like you got a very cheap ipod, which in this instance makes Now 92.3 sound like a cheap version of Z-100.
So much for trying to image Now 92.3 as Apple vs. Z-100 being Microsoft. Apple would have a lot more features going for it then Now 92.3.
 
I haven't listened to NOW, but AMP was first on many songs here in LA, with KIIS, KPWR and KXOL following suit. It made them sound new and fresh. It sounds like NOW is hampered by their small playlist.

I would attribute a large part of AMP's early 'success' to breaking songs.

Also, I wonder if LA's propensity to jump on anything new and different has lead to an early jump for AMP compared to NOW. Perhaps New Yorkers will need more time to make the switch. Aren't we the capital of disloyalty? A quick look at any LA sports teams and its easy to see how the bandwagon effect plays out in Los Angeles.
 
CHRles said:
You know how if you go to yes.com you can check out a station's logs as well as its Top 100 songs. Well, Now 92.3 is down from a grand total of 70+ records in all....to 50 freakin records. That's it, that's all they play. Their library has gotten smaller rather than larger.
How can anyone be rooting for this station? Is that what you do with an ipod? Load up 20 current songs, add 30 older titles, and that's all you have on your ipod? Sounds to me like you got a very cheap ipod, which in this instance makes Now 92.3 sound like a cheap version of Z-100.
So much for trying to image Now 92.3 as Apple vs. Z-100 being Microsoft. Apple would have a lot more features going for it then Now 92.3.
Click to expand...

That's top 40 radio. With 50 songs in rotation you're bound to hear something familiar or your favorites when tuning in even if only for 10 minutes. Z100's playlist is bigger but it's far from broad.
 
justpassingthough said:
I haven't listened to NOW, but AMP was first on many songs here in LA, with KIIS, KPWR and KXOL following suit. It made them sound new and fresh. It sounds like NOW is hampered by their small playlist.

I would attribute a large part of AMP's early 'success' to breaking songs.

Also, I wonder if LA's propensity to jump on anything new and different has lead to an early jump for AMP compared to NOW. Perhaps New Yorkers will need more time to make the switch. Aren't we the capital of disloyalty? A quick look at any LA sports teams and its easy to see how the bandwagon effect plays out in Los Angeles.
Click to expand...

NOW is certainly not spinning songs first or doing any sort of cutting edge promotion. I've spent a good deal of time listening to AMP in LA and AMP has better delivery and a better playlist. NOW however is a work in progress and newer than AMP so time will tell.
My current opinion though is that unless you prefer a more rhythmic chr there would be little reason to switch from Z100.
 
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