michael hagerty said:Jay Walker said:michael hagerty said:LARadioRewind said:Remember in 1971 when KHJ would usually play only Part 1 or Part 2 of Don McLean's American Pie and seldom play the complete 8:36 song? A few months later, the Temptations refused to shorten Papa Was A Rolling Stone even though Motown founder Berry Gordy Jr. predicted that stations wouldn't play the song in its entirety. It was 6:58.....and stations played it.....and it went to number one. There ya go!
Well, SOME stations played it. KHJ got it down to around 4:00 by shortening the intro and fading early.
And the single was an edit. The album version was 9 minutes.
Heck I'd never heard any version but the single edit Of "Papa was a Rolling Stone".
I didn't even know there was a longer version until I bought the LP...
In my experience on Top-40 radio AM and FM from 1970 and up, the only long versions we played were Stairway to Heaven, Nights in White Satin, American Pie, Light my Fire, but all were dayparted "nights only".
Yep. Spot loads were lighter. There was often anywhere from 6 to 10 extra minutes for music, so the long version of a song or two was just the thing. Plus, in the early 70s, the real numbers for album rock stations were at night, so it helped credibility for a Top 40 station to do that.
The elegant solution later were Dave Sholin's edits at KFRC, which would make a point of incorporating something only the long album version had but would edit something else out, keeping the length about that of the single. At the time, I thought I was hearing long versions. It's only on repeated listens to unscoped airchecks years later that I caught it.
FM album rock did have an effect on the song lengths played on the Top-40 playlist for sure. The effect was exacerbated when the Burkhart/Abrams Super Star format hit it's stride. At that point in time Top-40 daypart restrictions for long versus short versions were for the most part dropped. The only roadblock then was spot load....
But who wanted to hear the long version of Gary's Gang or Silver Convention :