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Now Playing on K-Earth - Classic Rock! (Well, sorta...)

LARadioRewind said:
Well, I had to come up with something! You win too many arguments with me. :D By the way, there were a lot of songs that peaked at #66 nationally but were much bigger in Los Angeles. I rewmember all of these quite well:

Lollipops & Roses - Jack Jones
Unchained Melody - Vito & the Salutations
A Lifetime Of Loneliness - Jackie DeShannon
Batman - Jan & Dean
Turn The World Around - Eddy Arnold
Alfie - Stevie Wonder (with his name spelled backwards on the label)
Love Is Just A Four-Letter Word - Joan Baez
Brownsville - Joy Of Cooking
Think About It - Lyn Collins
Sing It Shout It - Starz
True Love Ways - Mickey Gilley
Freak-A-Zoid - Midnight Star
Click to expand...

Freak-A-Zoid hit #1 on the KRTH radio survey in 1983....just to pass that along to you. :)

http://las-solanas.com/arsa/surveys...=23&lcnt=20&srt1=call&srt2=state&srt3=tsc_psv DESC&vqry=krth
 
michael hagerty said:
That's a fascinating playlist (be sure and click the link to see the entire thing). That week, at least, KRTH was every bit as much a CHR as KIIS and KKHR.
Click to expand...

Yeah, those were the days.......
 
Re: NOW 101

oldies76 said:
michael hagerty said:
That's a fascinating playlist (be sure and click the link to see the entire thing). That week, at least, KRTH was every bit as much a CHR as KIIS and KKHR.
Click to expand...

Yeah, those were the days.......
Click to expand...

Here is the domain mystery of the week:

On May 2, someone anonymously registered Now101.com.
 
So KION-FM in Salinas might not continue to simulcast with KION-AM? Or.....or.....are you referring to KRTH?

Last August, CBS registered 980sports.com, 980thefan.com, allsports980.com, am980thefan.com, lasports980.com, sports980.com and thefan980.com. KFWB eventually added some sports programming but those seven domain names remain unused.

And remember when Jamie White was going to be part of "The Buzz," a new talk format on KLAC? The name buzz570.com was registered but never used because the talk format never happened. I guess you could say "The Buzz" buzzed off.

So what could "now101" portend?
 
What does it mean? Would KRTH try to update its image by dropping the four-decade-old "K-Earth" name and becoming "Now 101"? And would it make any sense to use the word "Now" for a station that plays 1960s-70s-80s? And would a new identifier do more harm than good? Remember in 1978 when KGFJ tried to compete with KDAY by becoming KKTT, "The Kat"? It didn't work. Remember in 2003 when New York's legendary WNEW-FM tried to attract a hip young audience by becoming "Blink 102.7"? It didn't work. So in 2013 will KRTH try to...........?
 
LARadioRewind said:
So what could "now101" portend?
Click to expand...

Obviously, there are many "101" FMs in the US. But CBS apparently has a service mark for FMs with that name... so we might make the first leap of faith by saying that this has to be a 101.1 station owned by CBS.

Of course, it could be a domain squatter; that makes little sense as the domain was registered before the public announcement of a new PD for KRTH.

KRTH has a revenue problem, with revenues in the post-recession years declining by about 10% annually while the market is increasing.

KRTH is down around 15th in 25-54. We could say that it is in crisis... almost as big a crisis as KTWV. That's why they are bringing in a new PD.

Anyone who thinks a PD like Rick Thomas is being brought in as a "format janitor" is very mistaken. I believe that we will see significant shifts in the formats of those stations.

Whether reserving www.now101.com is just a "lock" on the domain or whether it is a "lock and load" we won't know for a while.
 
LARadioRewind said:
What does it mean? Would KRTH try to update its image by dropping the four-decade-old "K-Earth" name and becoming "Now 101"?
Click to expand...

The question is whether the brand is of any value among the under-55 listener group in LA... and even whether the name may carry baggage.
 
Hey, man, the K-Earth name dates from the time of Earth Shoes and the very first Earth Day, and that's pretty cool, man! (I said that in my very best George Carlin voice.)

Richard Wagoner, syndicated radio columnist for the Daily News and Daily Breeze, wrote today about Rick Thomas's background as a programmer for rhythmic hits stations and rhythmic oldies stations. Wagoner said that KRTH's format may "evolve" a little but "the days of The Wave are numbered. Don't be too surprised if 94.7 becomes L.A.'s old-school station. Sooner than later." Does that mean a 2013 version of "Jammin' Oldies"?
 
LARadioRewind said:
Wagoner said that KRTH's format may "evolve" a little but "the days of The Wave are numbered.
Click to expand...

More logical is that the Wave repositions as a competitor of some kind to KBIG... perhaps less alternative and more rhythmic. And KRTH moves towards KHHT as an old school station.
 
Ms. Clark also hit #1 in February of 1966 with 'My Love'.

I'm certainly not advocating KRTH start loading up on hair bands, but the fact remains that with dwindling 25-54 numbers, the best remedy is to increase the number of tunes from the lat eighties and early nineties; having heard MJ's 'Black Or White' from the winter of 1991 a few times, there's certainly some music from the early nineties for KRTH and other classic hits stations to add to their libraries, even if KOST already has such tunes in their library and has played them a ton over the years.
 
Is Rhythmic Oldies making a comeback. Sorry AC rhythmic classic hits. ;D

David, what are the stats on the Radio One stations switching to old school in several markets.
 
What constitutes "Old School", as a radio format?
Click to expand...

In this case. Look at the one of the Radio One stations that switched. (R&B Oldies)
 
musiconradio.com said:
Is Rhythmic Oldies making a comeback. Sorry AC rhythmic classic hits. ;D

David, what are the stats on the Radio One stations switching to old school in several markets.
Click to expand...

I have not really followed Radio One; are you referring to Detroit and Dallas?
 
DavidEduardo said:
KRTH has a revenue problem, with revenues in the post-recession years declining by about 10% annually while the market is increasing.

KRTH is down around 15th in 25-54. We could say that it is in crisis... almost as big a crisis as KTWV. That's why they are bringing in a new PD.
Click to expand...

So do you expect a major change musically at KRTH soon?

Currently, aside from specials, KRTH is airing 3-5 1960's tunes an hour. Even this weekend, they are airing 4 Beatles songs an hour to coincide with their specialty for Memorial Weekend.

I just believe they risk losing a core audience they've had for many years if they tweak the rotation too drastically. Adding in many 90's may not work just yet.

Keeping the 60's music (even though limited in nature) is something KRTH is well-known for. (sort of like their roots of rock and roll along with their jingles). I would hate to see it go away on a legendary station like this.
 
I have not really followed Radio One; are you referring to Detroit and Dallas
Click to expand...

Nevermind.

Looking at the playlists all stations have morphed into more of a Urban AC/Oldies format.

When they started, the format was more like a Jammin' (Groovin' former Westwood One) type of oldies format.

They have added deeper R&B selections to the playlist.
 
Perhaps it's YET ANOTHER CHR! To compete against their own CHR (KAMP) and others...

-crainbebo
 
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