I've long thought that, if I were to run a radio station, the very last format I would ever consider would be classical. True, you're dealing with an engaged audience. Problem is, you're dealing with an engaged audience that seems to have 50 thousand contradictory opinions on what music you should be airing, who will be vocal about it, and who will threaten never to listen again if you don't appease them. They will constantly complain and harp about their favorite composers not being played. I remember reading many complaints about KDFC in San Francisco on ba.broadcast 20-25 years ago. Since then, KDFC has moved from a signal with decent coverage to a pipspeak signal that misses most of the East Bay and probably Marin, albeit with a good signal in the South Bay on a repeater station. Happy now, classical listeners?This gets back to what I said about classical music. There are people in every genre who don't like modern music. They believe classical music should be more than 100 years old. On the one hand, there are people who want music to be more relevant to current events. On the other hand, there are people who want music to ignore the present and stay stuck in the past. The fact is that what kills a genre is when it stops attracting fans. That hasn't happened in country music, because the music stays current.
