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now what at KRLD?

EbolaMonkey said:
So...what went wrong and why did it unravel? A station that was respected and performed well in the late 80's started adding in talk programming and lost its identity. Was it losing the Cowboys? An ownership change? Too costly? All of the above?

The loss of the Cowboys. The emergence of Rush Limbaugh and conservative talk. And the inability of KRLD to properly evaluate and hire local or national talk radio talent.

KRLD has always had solid news anchors and reporters. But Limbaugh changed the AM dial, and KRLD never filled in the day part gaps with talk talent that could pull ratings.

Then what about KYW, WCBS, 1010/WINS, WBBM, WBZ and a number of all news (or partly in the case of 'BZ) that have continued to do well even in the Rush era?
 
Then what about KYW, WCBS, 1010/WINS, WBBM, WBZ and a number of all news (or partly in the case of 'BZ) that have continued to do well even in the Rush era?

KRLD's talk radio offerings have been extremely below average all the way back to the early 90's. I think that has been the major problem. The smaller issues you numbered off had a cumulative effect as well.
 
Some questions about KRLD's new chief meteorologist:
Does she have a degree in Meteorology?
Did she pay her dues at the NWS?
Does she have any experience in broadcasting weather reports on a major market station?
Does she have any ties to North Texas?
Does any other english-language news/talk station have a hispanic on air in drive time?
Does any other Texas radio station have TWO meteorologists on staff?
Was you ever stung by a dead bee?
 
Just having to introduce or outcue everything with "The KRLD North Texas Honda Dealers Dot Com Weather Center"
would drive me absolute effin' insane...hell, the damn intro or outcue is almost as long as the wx forecast!... -- yet
another case of programming letting the sales dept give em' the ram up the backside....instead of just telling them
the anchors will just say - "this weather forecast brought to you by ---" the listener doesn't give a damn who
the sponsor is, or WHAT kind of traffic or weather center it is. Just give me the damn weather or traffic, and get out.
A programmer or news person - or even better than that - a sales person - who understands the LISTENER and
programming - is truly a rare art today...as well as the KISS principle....
 
grantchester said:
Some questions about KRLD's new chief meteorologist:
Does she have a degree in Meteorology?
Did she pay her dues at the NWS?
Does she have any experience in broadcasting weather reports on a major market station?
Does she have any ties to North Texas?
Does any other english-language news/talk station have a hispanic on air in drive time?
Does any other Texas radio station have TWO meteorologists on staff?
Was you ever stung by a dead bee?
Some answers, as far as I know them from outside observation:
1: Yes. At least she was touted as having such on UNT's news service page, described as a "meteorologist." I don't think you can be called one if you don't have the degree, but I could be wrong. See #2 below, also.
2: I don't know, but one of Brad's earlier posts seems to indicate she spent some time there. There is also a Lubbock news article from 1998 that quotes "National Weather Service meteorologist Krista Villareal," so that question may have an answer.
3: Yes - KXAS/Channel 5 and (currently) a backup to Becky and Bob on KDAF/Channel 33 (I say backup, I've seen her on there once). She also did weather at WPXI/Channel 11 in Pittsburgh from 2005 to 2008. As far as radio, dunno.
4: Dunno.
5: Dunno. I listen to my MP3 player in my vehicle.
6: Dunno. By "Texas" you're casting a pretty big net.
7: Um ... no.
 
grantchester said:
Some questions about KRLD's new chief meteorologist:
Does she have a degree in Meteorology?
Did she pay her dues at the NWS?
Does she have any experience in broadcasting weather reports on a major market station?
Does she have any ties to North Texas?
Does any other english-language news/talk station have a hispanic on air in drive time?
Does any other Texas radio station have TWO meteorologists on staff?
Was you ever stung by a dead bee?

All excellent questions (well, the last one confused me :)).

Dan answered several of your questions. The only I can add is that her bio (http://www.krld.com/Krista-Villarreal/6454980) indicates she grew up in Denton County, so I think we can answer in the affirmative about her North Texas ties.

I always enjoyed her forecast presentation on KXAS (and a buddy of mine at the NWS familiar with her work says she takes her job quite seriously). I think KRLD made a dumb move dumping Brad Barton (as a regular 'BAP listener in the mornings, I'm glad he landed on his feet there), but I think Krista's addition was an attempt of a recovery from a bad decision. Time will tell if her TV background will translate to radio.
 
texas_prwriter said:
grantchester said:
Some questions about KRLD's new chief meteorologist:
Does she have a degree in Meteorology?
Did she pay her dues at the NWS?
Does she have any experience in broadcasting weather reports on a major market station?
Does she have any ties to North Texas?
Does any other english-language news/talk station have a hispanic on air in drive time?
Does any other Texas radio station have TWO meteorologists on staff?
Was you ever stung by a dead bee?

She doesn't have a good radio voice...I want authoritative sounding confident personalities. She sounds slightly valley girlish to me.

All excellent questions (well, the last one confused me :)).

Dan answered several of your questions. The only I can add is that her bio (http://www.krld.com/Krista-Villarreal/6454980) indicates she grew up in Denton County, so I think we can answer in the affirmative about her North Texas ties.

I always enjoyed her forecast presentation on KXAS (and a buddy of mine at the NWS familiar with her work says she takes her job quite seriously). I think KRLD made a dumb move dumping Brad Barton (as a regular 'BAP listener in the mornings, I'm glad he landed on his feet there), but I think Krista's addition was an attempt of a recovery from a bad decision. Time will tell if her TV background will translate to radio.
 
I posted some questions about KRLD's new chief meteorologist, even though I knew the answers.
She DOES have a degree in Meteorology from Texas A&M, plus a masters from UNT.
She DID pay her dues at the NWS.
She DOES have experience in broadcasting weather reports on a major market station, WPXI-TV, where she was very highly regarded.
She DOES have ties to North Texas, since she grew up here.
NO other DFW english-language news/talk station has an hispanic on air in drive time, that I know of.
NO other Texas radio station has TWO meteorologists on staff, that I know of.
If you was ever stung by a dead bee, you probably didn't know that was what happened, but it still hurt, didn't it?
 
A great heritage station that has turned into a big steaming turd. Now if the weather is bad I have to listen to Nazi's to hear accurate storm info.
 
adub said:
A great heritage station that has turned into a big steaming turd. Now if the weather is bad I have to listen to Nazi's to hear accurate storm info.

Air America is gone, man... no more Nazis.
 
Bob,
You have some kind memories of KRLD in the 1980's. My first two years there under Ken Fairchild and Carl Brazell were my happiest. Our most solid ratings were when Phil Adler did AMDrive, I did middays and Jim Ribble did PMDrive followed by Sports Central with Brad Sham.
I don't know what damage losing the Cowboys did, but radio play-by-play is not as big a deal on non-sports stations as it once was.
All I know is what I saw from my low angle. When mid-managers are not competent, they don't know what's good or bad and make more bad decisions on people and programming which tend to snowball. They also become defensive, enraged and vindictive when anyone with more experience tries to change their mind or dares to disagree with them. I am presuming there was a lack of competence and integrity at the highest levels that permitted such things to go on indefinitely.
While KRLD vacillated between news and talk for decades, there were some good times, brief reversals and smart decisions but the overall direction was downward, accelerated by five leveraged buyouts. I wasn't perfect and neither was our news staff, but we made the station sound better than it anyone had a right to expect, considering the numerous corporate, personnel and programming blunders we lived through. I don't know anything bad about Krista Villareal. Tom Hale is still a friend of mine. I hope Brian, Kurt and Tom can succeed in what they're trying to do.
 
Was going to write about growing up in this market & hearing KRLD often at my grandparents house in Oak Cliff. But for now I'll just say that for many years (20 +) the 1st button on my car radio was KRLD. Since
Brad Barton's deparure that button is WBAP.
 
One of the changes at KRLD - I heard Neil Sperry say that he will no longer be on KRLD, they did not renew his contract.
 
Bottom line for KRLD: They never recovered from moving from to Arlington. They had a GM who was satisfied with how things were, they didn't do crap for promotions, and never worked on getting their signal into Tarrant County. There was still some mind-set about being Group W. Thought the move back to Dallas would pull 'em out of their funk.
They also never had a PD who was 'hands-on', working with talent, etc. For years, and to some extent now, they floated between tedium and mediocrity.

Brad was a money machine, but thought that he ran the newsroom from his weather cubbyhole. He was actually 'acting news director' for a time. They allowed him to hire and fire, which brought more mediocrity. Sperry's departure is a BIG LOSS for their sales efforts. Super nice guy, hope someone scoops him up faster than good topsoil. Guess he'll be replaced by colon cleansing or something like that...
 
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