EbolaMonkey said:So...what went wrong and why did it unravel? A station that was respected and performed well in the late 80's started adding in talk programming and lost its identity. Was it losing the Cowboys? An ownership change? Too costly? All of the above?
The loss of the Cowboys. The emergence of Rush Limbaugh and conservative talk. And the inability of KRLD to properly evaluate and hire local or national talk radio talent.
KRLD has always had solid news anchors and reporters. But Limbaugh changed the AM dial, and KRLD never filled in the day part gaps with talk talent that could pull ratings.
Then what about KYW, WCBS, 1010/WINS, WBBM, WBZ and a number of all news (or partly in the case of 'BZ) that have continued to do well even in the Rush era?