WBLK is a music station that has a talk morning show. I was talking (no pun intended) about an all-talk format that will pull in lower demos. That has to be locally-focused.
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NPR stations show talk doesn't need to be alt-right all-the-time
- Thread starter flybynight
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WBLK is a music station that has a talk morning show. I was talking (no pun intended) about an all-talk format that will pull in lower demos. That has to be locally-focused.
Do you have an example of that? Because younger demos seem to have no trouble at all with national content.
But they don't seem to want to hear talk. They'd rather DO it.
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Nielsen Research released a report stating that public stations in the news-talk format are gaining ground with younger demos faster than commercial news-talk stations, although commercial talkers have a larger audience share than public stations. http://www.nielsen.com/us/en/insights/news/2017/diving-deeper-into-ppms-news-talk-surge.html
Of course non-commercial stations tend to use more national talk than local (as evidenced by WBFO).
Still, even though it's increasing, we're talking about 2.8%! Yikes!
https://www.iheart.com/show/313-S-Town/episodes/
Apparently the WBEZ/This American Life produced podcast has now released S-Town for Iheart Radio to get the target demos.
I'm not sure that's being done "to get target demos," but rather to reach a wider audience.
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