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NYC ARBITRON PPM RATINGS RELEASED: JULY 2010
- Thread starter pjc1961
- Start date
*gasp* CBS-FM lost a bunch. 3rd straight month of a decline, almost a full point since May. guess the 'perfect' station around here ain't so perfect. Interestingly Now is still rising...
thataveragejoe said:
For a top-rated music station, CBS-FM has been a hard sell to advertisers. Whether you call it classic hits or oldies, Madison Ave isn't buying it. That doesn't bode well for the station long-term.
NOW may be rising some, but they're nowhere near Z-100's rear view mirror!
radioguy39nj said:For a top-rated music station, CBS-FM has been a hard sell to advertisers. Whether you call it classic hits or oldies, Madison Ave isn't buying it. That doesn't bode well for the station long-term.
NOW may be rising some, but they're nowhere near Z-100's rear view mirror!
While CBS FM did not look too good in billing in 2009, it has increased significantly this year as the station showed consistent 25-54 wins. Billing lags ratings, sometimes by a year or more when the perception of the station has not caught up with reality.
radioguy39nj said:thataveragejoe said:
For a top-rated music station, CBS-FM has been a hard sell to advertisers. Whether you call it classic hits or oldies, Madison Ave isn't buying it. That doesn't bode well for the station long-term.
NOW may be rising some, but they're nowhere near Z-100's rear view mirror!
DavidEduardo said:radioguy39nj said:For a top-rated music station, CBS-FM has been a hard sell to advertisers. Whether you call it classic hits or oldies, Madison Ave isn't buying it. That doesn't bode well for the station long-term.
NOW may be rising some, but they're nowhere near Z-100's rear view mirror!
While CBS FM did not look too good in billing in 2009, it has increased significantly this year as the station showed consistent 25-54 wins. Billing lags ratings, sometimes by a year or more when the perception of the station has not caught up with reality.
Fair points! I wasn't aware CBS-FM had increased billings this year.
Although this is being addressed elsewhere, CBS-FM will have some very unhappy listeners as the station will once again be carrying Giants football that overlaps Mets baseball.
M
MarcR
Guest
DToTheJ said:
I think they're more concerned with how they're performing with males 18-34 than how they're doing overall.
MarcR said:
Well how is WRXP performing with 18-34 year old males? This seems to be a demo that isn't listening to radio, AM or FM. They're getting their music from sources other than terrestrial radio.
are you guys kidding with me?
DToTheJ said:d21ofnj said:
And coupled with an increase in Now's ratings, I wonder what XCountry285 might say?
Well, nothing that Univision can't fix, right?
What I see with these ratings and the ones in the last few months are that there are six, at most, top stations that are extremely hard to overcome in terms of finding the right mix of format and presentation to compete against. Then from WABC all the way down to WOR the list becomes very malleable. A few ratings points separate between those two stations.
We should be talking about the "Big 6" of New York stations. Maybe instead of trying to pull one of the "Big 6" down maybe a competitor station should be looking at pushing for 4.0 and higher with a format that differentiates itself from those of the comprising stations and pull in ad revenues. It seems that the stations immediately below station #6 are too busy fighting over the same went-over turf that #6 and above should not even start worrying about their positions until that bold move from someone is made.
What I see with these ratings and the ones in the last few months are that there are six, at most, top stations that are extremely hard to overcome in terms of finding the right mix of format and presentation to compete against. Then from WABC all the way down to WOR the list becomes very malleable. A few ratings points separate between those two stations.
We should be talking about the "Big 6" of New York stations. Maybe instead of trying to pull one of the "Big 6" down maybe a competitor station should be looking at pushing for 4.0 and higher with a format that differentiates itself from those of the comprising stations and pull in ad revenues. It seems that the stations immediately below station #6 are too busy fighting over the same went-over turf that #6 and above should not even start worrying about their positions until that bold move from someone is made.
I think they're more concerned with how they're performing with males 18-34 than how they're doing overall.
[/quote]
Well how is WRXP performing with 18-34 year old males? This seems to be a demo that isn't listening to radio, AM or FM. They're getting their music from sources other than terrestrial radio.
[/quote]
It's a great question, but as long as they keep following this Triple A playlist, it's not going to get better. I SWEAR if I hear that damn Mumford & Sons song one more time I'm going to kill myself! AAAAAAAAAAAAUUUUUUGGGGGGGGGGHHHHHHHHHHHHHH!!!!!!
[/quote]
Well how is WRXP performing with 18-34 year old males? This seems to be a demo that isn't listening to radio, AM or FM. They're getting their music from sources other than terrestrial radio.
[/quote]
It's a great question, but as long as they keep following this Triple A playlist, it's not going to get better. I SWEAR if I hear that damn Mumford & Sons song one more time I'm going to kill myself! AAAAAAAAAAAAUUUUUUGGGGGGGGGGHHHHHHHHHHHHHH!!!!!!
"Little Lion Man" isn't just a AAA song - it just hit the top 10 on the Mediabase Alternative rolling chart (which doesn't count RXP). Also, last time I checked, it was one of the top 50 most played songs on Last.fm. I don't quite get the appeal of the song either, but I don't fault RXP for playing it.
That said, I do agree with the general point that RXP has been leaning too heavily towards AAA territory with some of their new music selections. They've avoided or been very late on several big Alternative hits, while playing some less popular and more polarizing titles by artists like Edward Sharpe & The Magnetic Zeros. I wouldn't have a problem with them playing such songs if they had a more thorough selection of new music. But if they're only going to play about 20 currents, then they should focus on the hits. Thankfully, their new music mix has taken a slight turn in the right direction over the last few weeks, but it still needs some works, as does their gold rotation.
That said, I do agree with the general point that RXP has been leaning too heavily towards AAA territory with some of their new music selections. They've avoided or been very late on several big Alternative hits, while playing some less popular and more polarizing titles by artists like Edward Sharpe & The Magnetic Zeros. I wouldn't have a problem with them playing such songs if they had a more thorough selection of new music. But if they're only going to play about 20 currents, then they should focus on the hits. Thankfully, their new music mix has taken a slight turn in the right direction over the last few weeks, but it still needs some works, as does their gold rotation.
mjb1124 said:
Thankful for that intelligent assessment! The station gets rid of a great positioner to call themselves ROCK and then play AAA hits. Yup, they could be playing more interesting songs that actually sound like rock songs, but I really don't care what Last.FM does. Back to Mumford, and I'm not kidding, every time I turn on the station that songs shows up within five tunes. And I TUNE OUT. It's starting to piss me off that I have to leave, got to Q or DHA and wait it out and then come back and HOPE something better is playing. I wouldn't mind the song if it stayed in occasional medium rotation where it belongs, I'd much rather hear Spoon or The National then the other stuff.
I'd call "Little Lion Man" a rock song, and I think AAA is more a subset of "rock" than it is of "alternative". I think we've been calling mainstream rock "alternative" for so long we've forgotten what "alternative" actually is. I think it belongs on a rock station as much as Dylan's "Like A Rolling Stone" belongs on a classic rock station.
As for the Rock 101.9 positioner...at least it doesn't take a full minute to display on RDS...
As for the Rock 101.9 positioner...at least it doesn't take a full minute to display on RDS...
Folks...from a pure programming standpoint, the stream that shall not be named, oh f* it, K-Rock, has really cleaned up its act and absolutely sounds heads and shoulders better than WRXP. And guess what, it's bitrate quality is better. And you better believe that 18-34 year olds listen to the HD stream over crappy FM.
WRXP is irrelevent and should be scrapped. A station with ratings as low as it has cannot be successful in any demo.
WRXP is irrelevent and should be scrapped. A station with ratings as low as it has cannot be successful in any demo.
Brooklyndon said:
Try telling that to Emmis! They still think 'RXP will be a success! ESPN is waiting with big $$$$ for 101.9 FM!
I think that WRXP can still be something, I just think that they're trying to be too much at once. They initially came on as this all-encompassing rock format, but the station has narrowed quite a bit to where they're playing mostly 90s and 2000s rock with the occasional late 70s-80s track thrown in. RXP sounds a lot like the New York version of what WBCN was sounding like for most of the 2000s, playing mostly new alternative with some older mainstream/hard rock songs. Even the industry trades are confused as to how to classify them--Mediabase is reporting them as AAA while BDS is reporting them as alternative. They do not have a typical AAA playlist, RXP plays too much hard rock. They're not active rock as they don't play the dude rock like Distrubed and Shinedown. The currents are alternative--it's kind of a mess. If they keep their sort of broad reach but steer more alternative and drop the AC/DC, Guns N' Roses, Aerosmith, Van Halen, and others, it would help solidify their identity and may help increase their indie cred. Just my two cents.
Jacko
Jacko
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