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NYC Arbitron Radio Ratings: February 2012

While I realize that the 6+ ratings are of little significance to advertisers, I still find it interesting that they show Hot 97 dropping steadily to a 2.8. That places them well below rival Power 105, and ties them with WPLJ.
Perhaps an indication that the station's appeal to listeners outside of their primary youthful demo has been narrowing?
 
Barry said:
While I realize that the 6+ ratings are of little significance to advertisers, I still find it interesting that they show Hot 97 dropping steadily to a 2.8. That places them well below rival Power 105, and ties them with WPLJ.
Perhaps an indication that the station's appeal to listeners outside of their primary youthful demo has been narrowing?
Click to expand...

Hip hop popularity is just in decline.

Needless to say WEMPY FM is really GOING PLACES!!! ;D ;)
 
thataveragejoe said:
Barry said:
While I realize that the 6+ ratings are of little significance to advertisers, I still find it interesting that they show Hot 97 dropping steadily to a 2.8. That places them well below rival Power 105, and ties them with WPLJ.
Perhaps an indication that the station's appeal to listeners outside of their primary youthful demo has been narrowing?
Click to expand...

Hip hop popularity is just in decline.
Click to expand...

Yea, if it was wouldn't we see Power 105 also drop?
 
d21ofnj said:
thataveragejoe said:
Barry said:
While I realize that the 6+ ratings are of little significance to advertisers, I still find it interesting that they show Hot 97 dropping steadily to a 2.8. That places them well below rival Power 105, and ties them with WPLJ.
Perhaps an indication that the station's appeal to listeners outside of their primary youthful demo has been narrowing?
Click to expand...

Hip hop popularity is just in decline.
Click to expand...

Yea, if it was wouldn't we see Power 105 also drop?
Click to expand...

Indeed, Power's ratings have risen during the time that Hot 97's have declined.
Power has been trending up for the past 3 consecutive months 6+, 18-34, and 18-49. Hot has been trending down in those same groups.
Have either of the two stations made significant changes in the past few months? Perhaps Power is being promoted better by Clear Channel? CC's music stations have been hard to beat in New York. WQHT has experienced quite a sharp decline in the past quarter.
 
I never though I would see the day, when WWFS was launched, that Fresh would beat 'PLJ. They are doing it by a whole share, now.
 
As for news outlets, it looks like WKXW beat WEMP in the NYC ratings again. If they can do that with a signal all the way from Trenton NJ, I still think they'd pull some formidable NYC market numbers if they were to land on 94.7, even without moving it to Empire.
 
Theater of My Mind said:
As for news outlets, it looks like WKXW beat WEMP in the NYC ratings again. If they can do that with a signal all the way from Trenton NJ, I still think they'd pull some formidable NYC market numbers if they were to land on 94.7, even without moving it to Empire.
Click to expand...

Would they get a bump? Sure...but not as big as you'd think. If one had access to the county-by-county breakouts, one would almost certainly find that the zero-point-whatever WKXW gets in "New York" is really a fairly good number in Middlesex/Somerset/Union and a bunch of goose eggs everywhere else.

Adding 94.7 would bring in some numbers in Essex and Hudson and maybe up into Bergen. But assuming WKXW already sells pretty well in M/S/U based on its numbers there, could it add enough new listeners in the rest of North Jersey (as opposed to moving existing listeners from 101.5 to 94.7) to make it worth the New York pricetag?

The math is surely better in 2012 than it would have been in 2005...but I still suspect it's not all that favorable.
 
TTalkradio1 said:
WOR has a 1.9.
Click to expand...

That is extraordinary. WOR has managed to maintain circa 2.3 for years regardless of programming. I knew Dave Ramsey was a turnoff but I didn't realize how much! ;)
 
Barry said:
Indeed, Power's ratings have risen during the time that Hot 97's have declined.
Power has been trending up for the past 3 consecutive months 6+, 18-34, and 18-49. Hot has been trending down in those same groups.
Have either of the two stations made significant changes in the past few months? Perhaps Power is being promoted better by Clear Channel? CC's music stations have been hard to beat in New York. WQHT has experienced quite a sharp decline in the past quarter.
Click to expand...


Hot 97 used to have the edge in Middlesex-Somerset-Union but I see the same decline in the Jersey suburbs. Seriously, it drops from 3.5 to 2.9 (Holiday to February)? But personally, I enjoy Power's morning show better. Hot 97 does have good interviews but it's kind of hit-or-miss. Sometimes there are interesting topics but I find their phone taps boring.


I never though I would see the day, when WWFS was launched, that Fresh would beat 'PLJ. They are doing it by a whole share, now.
Click to expand...

Could it be that Fresh's more eclectic playlist brings in the numbers? I was pleasantly surprised to hear Gotye and noticed that they include more alternative artists than PLJ.
 
(Rod Serling voice) For your edification and perusal .....

WEMP's sister news station WIQI in Chicago took a bit of a dip. They're only slightly down, though, from 37th place to 44th place with a 0.3.

Nine AM stations finish in front of this huge FM signal.

What's going on here? Is Merlin trying for the kind of financing that was rife through the movie 'The Producers'? As of yesterday it has now been four official season's worth of this stuff. There are more people on radio boards commenting about this comic/tragedy than there have been listeners to it.

And Philadelphia is next, eh?
 
This 0.3 rating thing for all news on FM may not just be limited to Merlin's Chicago station, nobody knows more about all news radio than CBS, and their new WNEW-FM in DC also managed a 0.3 in the latest rating period. However, it's also its first rating period out of the gate as an all newer.

It should be noted that since CBS switched the format last December the WNEW cume has been sliding. In the Holiday ratings it managed a cume of 353,000 by playing Christmas music, it then played the "History of Rock and Roll" and cume slipped to 179,000 and now with all news it's down to 131,000.

It might also be noted that both Merlin's all news in Chicago and the new CBS all newser in DC are both up against long-established all news operations that are also heard on FM, so unlike Merlin in New York, and soon in Philly, they have strong competition on the same band.

In New York it does seem that Merlin is slowly finding a larger audience, WEMP's cume has risen from 540,000 during the holiday period to 637,000 most recently. If it can continue that growth rate, it could have a larger cume than WOR before the end of summer, a larger audience than WABC by the end of the year, and it could catch up to WCBS-AM by sometime next Spring. But it wants to play in the same demos and with the same kind of audience numbers as other NYC FMs, and that's a whole different ball game and a much bigger mountain to climb.
 
Al Gardner is programming.... watch 101.9 going talk before the summer.
 
If one had access to the county-by-county breakouts, one would almost certainly find that the zero-point-whatever WKXW gets in "New York" is really a fairly good number in Middlesex/Somerset/Union and a bunch of goose eggs everywhere else.
Click to expand...

Looking at the cume numbers, WKXW has, roughly, half of its New York radio market audience within Middlesex/Somerset/Union, and although we don't have cume numbers to look at, in the embedded diary market of Morristown, WKXW got a 3.3 last fall, and in the Monmouth-Ocean diary market it had a 7.7 last fall. So, it's probably a safe bet that a lot of the other half of its NY market cume is in Monmouth and Morris counties. Its current signal isn't really listenable the closer you get to the ocean in Monmouth, or the farther north and east you go in Morris County. The WFME signal would fill most of those holes, and add a lot of potential suburban listeners in Essex, Passaic, Hudson and Bergen counties. Bergen alone has a population of nearly a million somewhat upscale suburbanites.

I have to agree, that since WFME's signal also includes the five boroughs of NYC, that that reach would be included in its stick value from its current location, so the math could get tricky, but if WKXW could do as well in the ratings in North Jersey as it does in suburban locations closer to its current transmitter, that would likely be a more valuable station than an "also ran" FM that also covers NYC.
 
TTalkradio1 said:
wadio said:
TTalkradio1 said:
WOR has a 1.9.
Click to expand...

That is extraordinary. WOR has managed to maintain circa 2.3 for years regardless of programming. I knew Dave Ramsey was a turnoff but I didn't realize how much! ;)
Click to expand...

What about Paterson against Hannity?
Click to expand...

If I were Paterson I'd be furious! Now he has to ramp up the news/talk from zero while Hannity has Rush as a lead-in. Not only that, Hannity has a one hour jump on Paterson. No level playing field there!

Does WOR even have a Program Director? You wouldn't know it by the mishmash of shows that currently airs.
 
I just noticed that WEMP 101.9 has reached 1.0 overall, in the Middlesex-Somerset-Union PPM's.
Interesting that this local news station is pulling higher ratings in NJ than in New York.
 
Perhaps FM News 101.9 could move to the "future" of radio once it fails: HD radio. HD News 101.9-HD2 might be less of a waste of money for Merlin.
 
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