NYC ARBITRON RATINGS RELEASED: AUGUST 2011

[TimeIsTight]

How are the IMUS WABC morning numbers?

If you look at the Examiner.com article linked to at the top of this thread, which gives some additional demo and daypart numbers, the I-Man doesn't make the top ten in the morning.

In fact, WABC doesn't "rate" a mention anywhere in that story. Apparently, it didn't make the top-ten station list overall, in the demo breakouts or in the dayparts listed.

By my count, it had the lowest weekly cume (1.1-million) of any station among the top-18 rated stations in New York.

 

[mets18]

August is not a good month to look at for Imus. He takes almost the whole month off.

 

[davideduardo]

By my count, it had the lowest weekly cume (1.1-million) of any station among the top-18 rated stations in New York.

Talkers tend to have low cume and quite high TSL.

In LA, talker KFI is at present around second in share, and around 18th in cume.

AQH persons or rating (both reflecting average audience, as does share) is the metric for ad buys, not cume.

 

[TimeIsTight]

AQH persons or rating (both reflecting average audience, as does share) is the metric for ad buys, not cume.

You're absolutely right about Average Quarter Hour being the number that usually matters for ad buys.

I mentioned WABC's cume to reference all available numbers in the post and because the WABC cume has been slip sliding away over the past few years, and at a certain point cume does matter.

The decline means people who used to listen aren't even stopping by once a week long enough to be counted. WABC didn't make the top ten in any one of those TSL measures in the Examiner story. The fact that its cume is down means there are fewer people to count when measuring Time Spent Listening and those important sell-able numbers come down too.

 

[DToTheJ]

Be careful not to make "ugly, partisan biased attacks" on WABC when you're commenting on the station... :

 

[disney fanatic]

And don't forget, Cumulus will be taking over two of the Citadel stations according to yesterday's article that the FCC is agreed with the merger of both companies into one company. WABC and WPLJ are now own by Cumulus instead which will be in the future. WABC didn't do as much, but I don't listen to this station, but all they had is syndicated garbage. I hope if Cumulus will be taking over WABC in just weeks, days, months, year, whatever, I hope they should get a better show rather than putting Sean Hannity. Hannity has been dropped in Philly a few months ago as well as others except Hannity can be heard on WKIP and WGY on both AM and FM stations.

 

[uncamark]

And don't forget, Cumulus will be taking over two of the Citadel stations according to yesterday's article that the FCC is agreed with the merger of both companies into one company. WABC and WPLJ are now own by Cumulus instead which will be in the future. WABC didn't do as much, but I don't listen to this station, but all they had is syndicated garbage. I hope if Cumulus will be taking over WABC in just weeks, days, months, year, whatever, I hope they should get a better show rather than putting Sean Hannity. Hannity has been dropped in Philly a few months ago as well as others except Hannity can be heard on WKIP and WGY on both AM and FM stations.

Citadel Media (or whatever the syndication arm's going to be called) still owns part of Hannity's show with Premiere. As long as he's making money with them, WABC will remain his home base.