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NYC Metro Radio Ratings: August 2022
- Thread starter pjc1961
- Start date
I think
92.3 The Block
Alt 94.7
K-Love 95.5
WABC 77 on 101.9 (swap with WFAN)
WFAN on 98.7 (Swap with 101.9)
Many different companies involved,
but wishful thinking.
That would probably take some audience from Audacy's WNEW which is currently doing pretty well, and it would almost certainly come in a distant second to Z100 in the CHR battle again.
Or third if you consider WKTU to be a sort of "adult rhythmic CHR". And the rapidly increasing ethnicity of the whole market makes "regular" CHR a poor future prospect.
The MSA is now just a tad over 40% non-Hispanic white, and decreasing. It is 17% Black, 14% Asian and 28% Hispanic. And then there are large groups of immigrants from Arab nations, Persia, Russia and the like that are not part of any ethnic breakout in Nielsen but are also likely to be lesser users of a CHR radio station... at least among the first generation.,
How about a rhythmic CHR-reggaeton hybrid? Anyone tried that?
I mean a KTU-style English-language rhythmic CHR playlist with a generous amount of reggaeton hits mixed in, predominantly English-speaking jocks who routinely mix some Spanish into their presentation, and bilingual imaging.
iHeartMedia has something like that in the Lower Rio Grande Valley on KBFM. It works well over there, but I don't know how well it would go over elsewhere.
Totally different Hispanic audience. LRGV is 100% Mexican heritage. Most of the Hispanic meters in NYC are in Dominican homes. Racially and culturally you can't find two so very different groups.
It seems like New Yorkers like Classic Rock But rejects modern rock
The top reggaetón hits are familiar and popular in NYC regardless, though. You'll hear Bad Bunny, Daddy Yankee, Rosalia, J Balvin, Becky G etc. all over NYC in clubs, stores, restaurants, you name it. The songs are catchy and the artists frequently cross over to English language media during awards shows, in collaborations with English language artists, etc. I don't even speak Spanish but I'm accustomed to hearing Spanish all around me, every day, and this music sounds familiar, like part of the fabric of NYC to me.
On the other hand nearly every Hispanic person in my circle of coworkers, friends and acquaintances is bilingual, speaks English perfectly, consumes English language media and culture, and knows English language hits as well as the Latin American ones. If there is anywhere that a rhythmic CHR-reggaetón hybrid seems like it should work, it is NYC.
On the other hand, Nielsen indicates that just under 49% of NYC Hispanics are Spanish dominant; that means either no English or some English but not proficient.
In Puerto Rico, one of the CHR stations combines reggaetón crossovers, current salsa hits and English CHR hits (no hip hop, though). It is consistently in the top 5 stations in the market.
The issue is that, while the station gets a 5 or 6 share in Puerto Rico, 100% of the audience there is Spanish dominant. If you convert that to a NYC format, where only about 13% of the potential audience is Spanish dominant, you have a 0.5 share .
You are assuming that only a non-English speaking, Spanish dominant audience would listen to such a format in NYC, though. Your Puerto Rico model doesn't allow us to see how many English dominant listeners there could be.
The proposal is for an English language Rhythmic CHR station with more Latin American flavor than any existing station in NYC. It would combine at least 75% English language rhythmic CHR hits with the top reggaetón crossovers from artists like those mentioned above, which by definition cross over to an English speaking audience. Consensus reggaetón songs, to use a term seen frequently here.
The hosts would be predominantly English speaking but who may inject some bilingualism. An English language Rhythmic CHR for a New York audience which includes a lot of English speaking 2nd+ generation Hispanics. Not a station for Hispanics who are not English proficient since Spanish language stations for that audience already exist.
Out of curiosity, a few and not sustainable. With ads in Spanish, jocks speaking "Spanglish" and lots of unfamiliar songs, it would be very different from occasional fun at a party or a club.
Bilingual formats have been tried all the way back to Super Q in Miami in 1979 and they never worked very well. Never got non-Hispanic listening, and the Hispanic listener responded with "if I want music in English I know where to go".
Times change, but I don't think there is a niche for this.
But the real issue is that Hispanic ad budgets don't have a place for such a format and would require English creative from Spanish language shops. The client would say, "let the general market agency make the buy and provide the creative". The Hispanic market shop would lose part of the budget, and be very annoyed with the group that created the station.
Tuning around the local dial, it's not unusual for me to hear Spanish language songs on local pop stations, such as Z-100 and WKTU. I recall hearing one recently by Becky G.
Is this part of some local strategy to attract Hispanics? Or are they simply considered songs that have achieved popularity with Anglo as well as Spanish speaking listeners?
Is this part of some local strategy to attract Hispanics? Or are they simply considered songs that have achieved popularity with Anglo as well as Spanish speaking listeners?
That’s not how that works.
Waiting on 92wins
92.3 WINS and 94.7 WCBS. Or maybe 92.3 WCBS and 94.7 WINS.
I just don't know how those two stations can remain AM only and still be among the best billing stations in America? I can understand Audacy doesn't want to pull the trigger yet. But how much longer can it wait in NYC? Audacy has already given FM simulcasts to its All-News stations in Los Angeles, Chicago, San Francisco and Philadelphia. Other owners have put the All-News format on FM in Washington DC and Seattle.
Audacy has only four All-News stations solely on the AM band: WINS and WCBS in New York, as well as WWJ Detroit and KRLD Dallas.
I just don't know how those two stations can remain AM only and still be among the best billing stations in America? I can understand Audacy doesn't want to pull the trigger yet. But how much longer can it wait in NYC? Audacy has already given FM simulcasts to its All-News stations in Los Angeles, Chicago, San Francisco and Philadelphia. Other owners have put the All-News format on FM in Washington DC and Seattle.
Audacy has only four All-News stations solely on the AM band: WINS and WCBS in New York, as well as WWJ Detroit and KRLD Dallas.
Meanwhile, in Boston, iHeartMedia has been keeping WBZ on AM only.
Not sure why this is a foregone conclusion. Yes, they could move it to FM, but that move has not paid off every time for Audacy. All it does, in most cases, is move that audience from AM to FM, not exposing younger audiences to the format, in turn losing the revenue from the FM format that they killed. Let's face it folks, the audience for all-news radio isn't getting younger.
WCBS is already on the FM dial. It’s a classic hits station
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