iHeart is the one company that seems to “get” it. Yes, they have a tremendous scale, but no other company was preparing for the future when they were with the iHR app and working on building out their multimedia offerings like the awards shows, concerts, accompanying contests for those, etc. I feel they’ve done a pretty good job so far of tying in on air with digital.
Who else even tried? CBS had the horrible Radio dot com app. Audacy is trying to play catch up with iHeart, I don’t rule them out but they’re still running off of a semi-buggy platform and are trying to do a lot very fast (can’t really blame them). I am curious to see if Audacy starts having any nationwide concerts, etc like iHeart has. I doubt they have the $$ for it.
Cumulus has tried several different digital initiatives but they seem to have resigned themselves to distributing their content on Audacy and iHeart, which isn’t great for their future. I do wonder about companies like Saga, Bonneville, and Hubbard who seem to be pretty much sticking with the traditional AM/FM/streaming model.