NYC Radio as I wish it could be

[Bob1370]

No one has said anything yet about the AM dial, where a significant chunk of the listening is still happening. Let's try at least the principal stations as we might like them to be with some stations making major changes, others staying the same...

570 WMCA-a local and edgy SECULAR talker with hosts from all over the place and a show-bizzy slant; build out
the CP for the added three towers and bump the power to 50,000 watts DA-2
660 WFAN-stays the same (all sports, all local) because it's good at what it does
710 WOR-a new-generation all local talker with John Gambling and then a total revamp in middays and nights
770 WABC-build it around Scott Shannon's true oldies format with live & local jocks (WOR would serve the
need for a local talker)
830 WNYC-Turn it into a station playing the Great American Songbook like the old WNEW, and build out that CP
for higher day and night power (keep the news and talk on 93.9 FM)
880 WCBS-stays the same
930 WPAT-bring back the beautiful music they used to air
970 WWDJ-modern country
1010 WINS-keeps giving you the world every 22 minutes
1050 WEPN-ESPN's local outlet, but more local shows
1130 WBBR-fills a niche, leave it as-is since WNYC-AM would fill the need for a standards station
1190 WLIB-Go back to being a talker serving the urban audience, like Washington, DC's WOL
1280, 1380, 1480-Continue serving the multi-cultural audiences they serve, but NO INFOMERCIALS
1430 WNJR-Classic R&B
1560 WQEW-Let the Mouse keep his house

What do you all think?

 

[d21ofnj]

No one has said anything yet about the AM dial, where a significant chunk of the listening is still happening. Let's try at least the principal stations as we might like them to be with some stations making major changes, others staying the same...

570 WMCA-a local and edgy SECULAR talker with hosts from all over the place and a show-bizzy slant; build out
the CP for the added three towers and bump the power to 50,000 watts DA-2
660 WFAN-stays the same (all sports, all local) because it's good at what it does
710 WOR-a new-generation all local talker with John Gambling and then a total revamp in middays and nights
770 WABC-build it around Scott Shannon's true oldies format with live & local jocks (WOR would serve the
need for a local talker)
830 WNYC-Turn it into a station playing the Great American Songbook like the old WNEW, and build out that CP
for higher day and night power (keep the news and talk on 93.9 FM)
880 WCBS-stays the same
930 WPAT-bring back the beautiful music they used to air
970 WWDJ-modern country
1010 WINS-keeps giving you the world every 22 minutes
1050 WEPN-ESPN's local outlet, but more local shows
1130 WBBR-fills a niche, leave it as-is since WNYC-AM would fill the need for a standards station
1190 WLIB-Go back to being a talker serving the urban audience, like Washington, DC's WOL
1280, 1380, 1480-Continue serving the multi-cultural audiences they serve, but NO INFOMERCIALS
1430 WNJR-Classic R&B
1560 WQEW-Let the Mouse keep his house

What do you all think?

If stations from the AM side are coming to FM, the fate of AM radio leads you in a particular direction.

 

[kevinsealy]

badjef,

Just to let you know I was paying you a compliment. I wish New York radio would go back to the way it was back in the mid 70s, not only the FM band but AM too.


Thanks,
Kevin L. Sealy

 

[davideduardo]

No one has said anything yet about the AM dial, where a significant chunk of the listening is still happening.

In January 2011, all AMs in the book in the NY PPM had a 25-54 share of 18.3, and in December it was 14.2.

In 18-49, it was 15.3 then and 12.0 now. 18-34 had a 9.6 and it is now an 8.6.

55+ was a 39.1 share and now is a 33.1 share.

In one year, AM, even in 55+, has lost nearly 20% of its audience; the core 25-54 is off closer to 25%.

While there still are some sales demo shares, they are eroding rapidly.

In more typical markets, where there may be only one or two decent AM signals... or none at all, the picture is even more dramatic. The viable formats must eventually move to FM and new media or they will slowly decline.

 

[crainbebo]

No one has said anything yet about the AM dial, where a significant chunk of the listening is still happening. Let's try at least the principal stations as we might like them to be with some stations making major changes, others staying the same...

570 WMCA-a local and edgy SECULAR talker with hosts from all over the place and a show-bizzy slant; build out
the CP for the added three towers and bump the power to 50,000 watts DA-2
660 WFAN-stays the same (all sports, all local) because it's good at what it does
710 WOR-a new-generation all local talker with John Gambling and then a total revamp in middays and nights
770 WABC-build it around Scott Shannon's true oldies format with live & local jocks (WOR would serve the
need for a local talker)
830 WNYC-Turn it into a station playing the Great American Songbook like the old WNEW, and build out that CP
for higher day and night power (keep the news and talk on 93.9 FM)
880 WCBS-stays the same
930 WPAT-bring back the beautiful music they used to air
970 WWDJ-modern country
1010 WINS-keeps giving you the world every 22 minutes
1050 WEPN-ESPN's local outlet, but more local shows
1130 WBBR-fills a niche, leave it as-is since WNYC-AM would fill the need for a standards station
1190 WLIB-Go back to being a talker serving the urban audience, like Washington, DC's WOL
1280, 1380, 1480-Continue serving the multi-cultural audiences they serve, but NO INFOMERCIALS
1430 WNJR-Classic R&B
1560 WQEW-Let the Mouse keep his house

What do you all think?

1560-simulcast of 96.3 or 105.9 with classical (my dream would be 96.3).

Modern Country would probably be on 97.9, or maybe 93.1 (but I would like Soft AC on there like WDUV or WFEZ in Miami)

-crainbebo

 

[davideduardo]

1560-simulcast of 96.3 or 105.9 with classical (my dream would be 96.3).

Modern Country would probably be on 97.9, or maybe 93.1 (but I would like Soft AC on there like WDUV or WFEZ in Miami)

Why do you select all three of the Spanish language B's as stations that should / you'd like to be various unsuccessful English language formats?

The New York metro survey area is approaching 25% Hispanic, well justifiably warranting 3 FMs with decent coverage. There are a dozen or so Spanish language formats that would have appeal in New York... so three different stations is hardly overkill.

 

[Steve Green NEPA]

@David Eduardo :

Was agency-marketing always this wussy, treating people over 50 as though their birth certificates were a carrier of leprosy?

If this lack of regard is a relatively recent approach, then how recent?

When I started high school, both my parents were 40. They were not raised on Top 40 of any sort and didn't care for it. My Dad didn't even regard Adult-Contemporary with anything but a sneer, as though it were nothing but an excuse to have more of 'that rock and roll s***' infiltrate and then overrun his Nat King Cole, Mario Lanza and Eddy Arnold and eventually trample them off the dial.

I doubt that any generation was more set in their ways .... obstinately against newer music and clothing/hair styles .... than those parents of us Boomers. Yet, NYC radio at one time gave them 620, 660, 710, 830, 880, 930, 1050 (twice), 1130, 1560, and even 1600 and 1330 when they played polkas or had Italian shows. We brats had 570 and 770.
That newer-fangled FM had 93.1, 100.3, 103.5 and 105.1 for them ..... along with 106.7's Jazz, 96.3's Classical, and whatever 97.9 felt like playing that week. Those Beautiful Music stations went into the Eighties intact -- some of them with big numbers. At the time, my folks would then have been in their early Sixties and still hoping they'd find Glenn Miller's plane.

That's a huge lot of AARP-plus stations thriving at the same time.

Aside from over-consolidation, what else changed?

And when?

 

[davideduardo]

Was agency-marketing always this wussy, treating people over 50 as though their birth certificates were a carrier of leprosy? If this lack of regard is a relatively recent approach, then how recent?

It's not the agencies, it is the the clients who determine who gets targeted by advertising. And the clients instruct their agencies as to what their marketing says is the target. Some products are designed for specific ages, and that determines the target. Some products just sell best in certain demographics, and that is where the money is. And overall, clients can measure sales and they know the cost per sale in many cases... with the reason why 55+... and 50+ in network TV are not targeted is that it costs too much to make the sale.

This goes back to the 30s when P&G started doing market research... and when Nielsen was founded.

That's a huge lot of AARP-plus stations thriving at the same time.

At the time you refer to, MOR and Beautiful Music were not AARP demo stations... they were 25-54 stations. As the audience aged, the stations disappeared. Even standards, which appeals mostly to those over 70, still made it in sales demos as late as 1980 to 1990.

Aside from over-consolidation, what else changed?

Consolidation has nothing to do with this. It's all about age, and the fact that older consumers require more impressions to make a sale, and generally the cost is more than the profit. If anything, the computerization of point of sale has accelerated this knowledge.

 

[badjef]

badjef,

Just to let you know I was paying you a compliment. I wish New York radio would go back to the way it was back in the mid 70s, not only the FM band but AM too.


Thanks,
Kevin L. Sealy

Thank you, for the compliment, Kevin.

There is a lot to respect for those times. One of which, was more of a variety because there was more parity of listeners on both bands.

Notice, the original poster started out only a wish list for FM. "Bob1370" mentioned AM.

Is there a demographics relationship?

Jeff in Sa-ra-so-ta!

 

[XCountry285]

I'd keep KTU over Z, much better station. But 4 rock based stations.... all would be fighting for that 1.0 share.

KTU is all over the place and Z is a much better station, plus Z is heritage while KTU granted is 16 years old, it still should go back to being Dance. And if executed properly Rock or Alternative can be done in New York it's not that hard. Market Research would be a great idea and even targetting towards the suburbs. Any format can be done in New York or any city it just has to be properly catered to that market or city or area.

 

[crainbebo]

1560-simulcast of 96.3 or 105.9 with classical (my dream would be 96.3).

Modern Country would probably be on 97.9, or maybe 93.1 (but I would like Soft AC on there like WDUV or WFEZ in Miami)

Why do you select all three of the Spanish language B's as stations that should / you'd like to be various unsuccessful English language formats?

The New York metro survey area is approaching 25% Hispanic, well justifiably warranting 3 FMs with decent coverage. There are a dozen or so Spanish language formats that would have appeal in New York... so three different stations is hardly overkill.

OK, maybe keep 93.1 the same. But keep WADO 1280, and switch 1380/1480 to Regional Mexican. Since there is about a 14% population of Asians in NYC, I think some station should have a Asian format (Japanese, Chinese, Korean, and others), maybe 620 WSNR.

-crainbebo

 

[davideduardo]

OK, maybe keep 93.1 the same. But keep WADO 1280, and switch 1380/1480 to Regional Mexican. Since there is about a 14% population of Asians in NYC, I think some station should have a Asian format (Japanese, Chinese, Korean, and others), maybe 620 WSNR.

Hispanics have less use for AM than the general market does. In fact, Mexico is in the process of eliminating about 75% of its AM stations because "they are not viable."

WADO is about half... or more... paid programming or infomercials.

1380 and 1480 are already Asian or mostly so. 620 is ethnic, too.

 

[badjef]

OK, maybe keep 93.1 the same. But keep WADO 1280, and switch 1380/1480 to Regional Mexican. Since there is about a 14% population of Asians in NYC, I think some station should have a Asian format (Japanese, Chinese, Korean, and others), maybe 620 WSNR.

Hispanics have less use for AM than the general market does. In fact, Mexico is in the process of eliminating about 75% of its AM stations because "they are not viable."

Too bad that action won't be spread to Cuba.

Jeff in Sa-ra-so-ta!

 

[badjef]

1560-simulcast of 96.3 or 105.9 with classical (my dream would be 96.3).

It was done with Kahn's AM Stereo on 1560 and it was wonderful.

Jeff in Sa-ra-so-ta!

 

[recto101]

My dream of NYC's dial

92.3- WXRK-K Rock (the original version)
93.1- WPAT-Soft AC (like WDUV in Tampa)
93.9- WNYC stays the same
94.7- WQCD CD 94.7 Smooth Jazz!
95.5- WPLJ probably as the same format
96.3- WQXR classical
97.1- WQHT stays the same
97.9- WSKQ as "97.9 The Wolf" or similar with C&W
98.7- WRKS staying the same
No 99.5
100.3- WHTZ staying the same
101.1- WCBS staying the same
101.9- WPIX probably as Top 40
102.7- WNEW rock
103.5- WKTU Dance/Techno
104.3- WAXQ stays the same
105.1- Power 105.1 stays the same, but without CC ownership
105.9- Jack or Bob FM, need some adult hits in Manhattan, Brooklyn, etc. without taking out a legendary station (like WCBS)
106.7- WLTW mainstream AC like it is now
107.5- WBLS stays the same

-crainbebo

My wish
101.9 WINS
94.7 Simulcast of WCBS-AM "WFRC" calls are used only on station ID's.
WFAN on FM
ESPN Radio on FM

 

[davideduardo]

Since there is about a 14% population of Asians in NYC, I think some station should have a Asian format (Japanese, Chinese, Korean, and others), maybe 620 WSNR.

I forgot to add... NYC metro is about 9.8% Asian, not 14%

 

[crainbebo]

Wikipedia said 12.7%, but 14 was also close. Guess I won't use Wikipedia anymore for demographics...

-crainbebo

 

[davideduardo]

Wikipedia said 12.7%, but 14 was also close. Guess I won't use Wikipedia anymore for demographics...

Radio uses the Arbitron definition of a metro area, called a metropolitan survey area. The OMB definition of metros is a metropolitan statistical area, and often different from radio metros. In TV, Nielsen defines DMAs, which are generally larger than radio metros.

The Arbitron market is just about 10%... vs. over 18% African American and over 22% Hispanic.