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Ocean County needs a station like WRAT
- Thread starter JerseyShor
- Start date
> Ocean County needs a station like WRAT - a *MALE* focused,
> harder Modern Rock station.
>
> G-Rock is decent, but very safe and female oriented.
>
> WMMR comes in well, but it just isn't as strong as a local
> Ocean County station.
>
Agreed. I find myself tuning in quite often, either depending on my mood, the programming, or if G Rock goes off and plays something too soft for my tastes (i.e. - that Rise Against "Swing Life Away" song, or anything by Coldplay or Fall Out Boy).</P>
However, I do think some changes need to be made at WRAT to help them retain and improve upon their position in the Mon/Oc ratings book. My opinion is that for an Active Rocker, they are not spiining enough currents right now. Contrary to a previous post, they are playing Thousand Foot Krutch (and other Canadian rockers, like Evans Blue), but there are a lot of tracks that for some reason they have yet to add - bands such as Sevendust, Fivespeed, and NJ's own Ill Nino, all of which are ranking pretty well on the Active Rock Charts. Aside from that, I think the radio station is managed and presented well, and the only other thing holding it back is its weak signal.</P>
> harder Modern Rock station.
>
> G-Rock is decent, but very safe and female oriented.
>
> WMMR comes in well, but it just isn't as strong as a local
> Ocean County station.
>
Agreed. I find myself tuning in quite often, either depending on my mood, the programming, or if G Rock goes off and plays something too soft for my tastes (i.e. - that Rise Against "Swing Life Away" song, or anything by Coldplay or Fall Out Boy).</P>
However, I do think some changes need to be made at WRAT to help them retain and improve upon their position in the Mon/Oc ratings book. My opinion is that for an Active Rocker, they are not spiining enough currents right now. Contrary to a previous post, they are playing Thousand Foot Krutch (and other Canadian rockers, like Evans Blue), but there are a lot of tracks that for some reason they have yet to add - bands such as Sevendust, Fivespeed, and NJ's own Ill Nino, all of which are ranking pretty well on the Active Rock Charts. Aside from that, I think the radio station is managed and presented well, and the only other thing holding it back is its weak signal.</P>
L
lance
Guest
> The station strugges to get a 2 share because nobody can
> hear it.
95.9 primary contour reaches the bulk of the Monmouth/Ocean market's population. They just don't choose to listen to it right now.
<P ID="signature">______________
</P>
> hear it.
95.9 primary contour reaches the bulk of the Monmouth/Ocean market's population. They just don't choose to listen to it right now.
<P ID="signature">______________
</P>
J
jayshumway
Guest
Yes, I was referring to 107.1 and 106.3. Did you check the ratings on those signals alone? Have you even seen an arbitron report?
> > Jersey SHor, you have no idea what you're talking about.
> > WRAT gets a 2 share b/c it sounds like crap. It has the
> same
> > coverage in mon/oc as the Breeze and G106 and WJLK.
>
>
> Are you unaware that The Breeze has TWO stations in
> Monmouth-Ocean?
> Are you unaware that G-Rock has TWO stations in
> Monmouth-Ocean?
>
> The Breeze operates WWZY/107.1 in Monmouth County AND
> WBHX/99.7 in Ocean County.
> G-Rock operates WHTG/106.3 in Monmouth County AND WBBO/98.5
> in Ocean County.
>
> The 107.1 and 106.3 signals are just as bad as 95.9 which is
> why BOTH The Breeze and G-Rock simulcast on Ocean County
> stations!
>
> Please, try to listen to WRAT or WWZY or WHTG-FM in
> Manahawkin, Ship Bottom, Harvey Cedars, Barnegat, Beach
> Haven, Eagleswood, Tuckerton and Little Egg Harbor. You
> will NOT get them.
>
> WRAT doesn't have the power OR height mecessary to reach the
> southern half of the county - it's too much distance (almost
> 45 miles).
> WRAT gets destroyed by WBEN-FM's IBOC on 95.7 in the
> southern half of the county.
> WRAT gets destroyed by WTTH's strong signal on 96.1 in the
> southern half of the county.
>
> Please don't comment unless you at least have a vauge idea
> of what you're talking about.
>
> > Jersey SHor, you have no idea what you're talking about.
> > WRAT gets a 2 share b/c it sounds like crap. It has the
> same
> > coverage in mon/oc as the Breeze and G106 and WJLK.
>
>
> Are you unaware that The Breeze has TWO stations in
> Monmouth-Ocean?
> Are you unaware that G-Rock has TWO stations in
> Monmouth-Ocean?
>
> The Breeze operates WWZY/107.1 in Monmouth County AND
> WBHX/99.7 in Ocean County.
> G-Rock operates WHTG/106.3 in Monmouth County AND WBBO/98.5
> in Ocean County.
>
> The 107.1 and 106.3 signals are just as bad as 95.9 which is
> why BOTH The Breeze and G-Rock simulcast on Ocean County
> stations!
>
> Please, try to listen to WRAT or WWZY or WHTG-FM in
> Manahawkin, Ship Bottom, Harvey Cedars, Barnegat, Beach
> Haven, Eagleswood, Tuckerton and Little Egg Harbor. You
> will NOT get them.
>
> WRAT doesn't have the power OR height mecessary to reach the
> southern half of the county - it's too much distance (almost
> 45 miles).
> WRAT gets destroyed by WBEN-FM's IBOC on 95.7 in the
> southern half of the county.
> WRAT gets destroyed by WTTH's strong signal on 96.1 in the
> southern half of the county.
>
> Please don't comment unless you at least have a vauge idea
> of what you're talking about.
>
Re: Ocean County doesn't need a station like WRAT
> -95.7 from Philly didn't have IBOC - it does now
Does that affect people in WRAT's 70dBu contour, where most listening takes place?
> -The population in Southern Ocean County is now over 100,000
Which still pales in comparison to the rest of the county, which is up to more than 500,000, while Monmouth County has more than 600,000.
> - back in the WADB days it was considerably less
True, but that was only 10 years ago, and S. Oc. Co. is still less than a tenth of the market as a whole. If you look at density the ratings start to make a lot more sense.
> -96.1 WTTH signed on in 1989.
WADB had greater than a 5 share in <a href=http://web.archive.org/web/19961113225811/www.rronline.com/rating10.htm>Spring 96</a>.
Fact is the 95.9 signal has much more potential than a 2-share. It's the format, not the signal.
As an aside, if Southern Ocean County were a separate market (and you've argued before that it should be), it would rank in the 250 range. Very few markets that small have both an Active Rocker and an Alternative station. You shouldn't expect every Rock niche to be filled, because there's just not enough people to support them.
> -95.7 from Philly didn't have IBOC - it does now
Does that affect people in WRAT's 70dBu contour, where most listening takes place?
> -The population in Southern Ocean County is now over 100,000
Which still pales in comparison to the rest of the county, which is up to more than 500,000, while Monmouth County has more than 600,000.
> - back in the WADB days it was considerably less
True, but that was only 10 years ago, and S. Oc. Co. is still less than a tenth of the market as a whole. If you look at density the ratings start to make a lot more sense.
> -96.1 WTTH signed on in 1989.
WADB had greater than a 5 share in <a href=http://web.archive.org/web/19961113225811/www.rronline.com/rating10.htm>Spring 96</a>.
Fact is the 95.9 signal has much more potential than a 2-share. It's the format, not the signal.
As an aside, if Southern Ocean County were a separate market (and you've argued before that it should be), it would rank in the 250 range. Very few markets that small have both an Active Rocker and an Alternative station. You shouldn't expect every Rock niche to be filled, because there's just not enough people to support them.
J
jayshumway
Guest
Re: Ocean County doesn't need a station like WRAT
Slinky knows what he's talking about! As opposed to JerseyShor
> > -95.7 from Philly didn't have IBOC - it does now
>
> Does that affect people in WRAT's 70dBu contour, where most
> listening takes place?
>
> > -The population in Southern Ocean County is now over
> 100,000
>
> Which still pales in comparison to the rest of the county,
> which is up to more than 500,000, while Monmouth County has
> more than 600,000.
>
> > - back in the WADB days it was considerably less
>
> True, but that was only 10 years ago, and S. Oc. Co. is
> still less than a tenth of the market as a whole. If you
> look at population density the ratings start to make a lot
> more sense.
>
> > -96.1 WTTH signed on in 1989.
>
> WADB had greater than a 5 share in Spring 96.
>
> Fact is the 95.9 signal has much more potential than a
> 2-share. It's the format, not the signal.
>
> As an aside, if Southern Ocean County were a separate market
> (and you've argued before that it should be), it would rank
> in the 250 range. Very few markets that small have both an
> Active Rocker and an Alternative station. You shouldn't
> expect every Rock niche to be filled, because there's just
> not enough people to support them.
>
Slinky knows what he's talking about! As opposed to JerseyShor
> > -95.7 from Philly didn't have IBOC - it does now
>
> Does that affect people in WRAT's 70dBu contour, where most
> listening takes place?
>
> > -The population in Southern Ocean County is now over
> 100,000
>
> Which still pales in comparison to the rest of the county,
> which is up to more than 500,000, while Monmouth County has
> more than 600,000.
>
> > - back in the WADB days it was considerably less
>
> True, but that was only 10 years ago, and S. Oc. Co. is
> still less than a tenth of the market as a whole. If you
> look at population density the ratings start to make a lot
> more sense.
>
> > -96.1 WTTH signed on in 1989.
>
> WADB had greater than a 5 share in Spring 96.
>
> Fact is the 95.9 signal has much more potential than a
> 2-share. It's the format, not the signal.
>
> As an aside, if Southern Ocean County were a separate market
> (and you've argued before that it should be), it would rank
> in the 250 range. Very few markets that small have both an
> Active Rocker and an Alternative station. You shouldn't
> expect every Rock niche to be filled, because there's just
> not enough people to support them.
>
N
Neal
Guest
Actually unless they already moved it. WPST is located in Fairless hills,PA
on US1 at the old WTHK site and WTHK is now at the Old WPST site in trenton.
Just a swap of a Patch in the audio switcher and that was that.
> Transmitter locations and city of license have no
> correlation. WMGM Atlantic City is in Pleasantville.
> WZBZ Pleasantville is in Atlantic City.
> WIXM Millville (Cumberland County) is in Corbin City,
> Atlantic County. WPST Trenton is in Yardville,
> Pennsylvania.
> WHYY TV Wilmington, Delaware is in Philadelphia, PA.
> WRNB Pennsauken, NJ is in Philadelphia, PA.
> WPHT 1210 Philadelphia is in Moorestown, NJ.
> WZXL Wildwood and WMGM-TV Wildwood are both
> in Swainton (and formerly WCMC-FM and WCMC-TV)
>
> Just a few off the top of my head.
>
> > > This Lake Como ?
> > >
> > > > > >
> > > > > i thought WRAT's transmitter was located along side
> > > their
> > > > > studio on F St, in South Belmar, sorry, I mean Lake
> > Como
> > >
> > > > > (Monmouth county).
> > > > > >
> > > > >
> > > >
> > > > Actually it IS exactly there!
> > > >
> > >
> > Lake Como, bordering Belmar Boro.. Haha, surely far from a
>
> > resort or anything lovely or picturesque. I never could
> > understand how Pt. Pleasant is their COL yet the Lake
> > Como/S. Belmar transmitter is in another county. I would
> > think at least they'd change their COL to Belmar/Point
> > Pleasant.
> >
>
on US1 at the old WTHK site and WTHK is now at the Old WPST site in trenton.
Just a swap of a Patch in the audio switcher and that was that.
> Transmitter locations and city of license have no
> correlation. WMGM Atlantic City is in Pleasantville.
> WZBZ Pleasantville is in Atlantic City.
> WIXM Millville (Cumberland County) is in Corbin City,
> Atlantic County. WPST Trenton is in Yardville,
> Pennsylvania.
> WHYY TV Wilmington, Delaware is in Philadelphia, PA.
> WRNB Pennsauken, NJ is in Philadelphia, PA.
> WPHT 1210 Philadelphia is in Moorestown, NJ.
> WZXL Wildwood and WMGM-TV Wildwood are both
> in Swainton (and formerly WCMC-FM and WCMC-TV)
>
> Just a few off the top of my head.
>
> > > This Lake Como ?
> > >
> > > > > >
> > > > > i thought WRAT's transmitter was located along side
> > > their
> > > > > studio on F St, in South Belmar, sorry, I mean Lake
> > Como
> > >
> > > > > (Monmouth county).
> > > > > >
> > > > >
> > > >
> > > > Actually it IS exactly there!
> > > >
> > >
> > Lake Como, bordering Belmar Boro.. Haha, surely far from a
>
> > resort or anything lovely or picturesque. I never could
> > understand how Pt. Pleasant is their COL yet the Lake
> > Como/S. Belmar transmitter is in another county. I would
> > think at least they'd change their COL to Belmar/Point
> > Pleasant.
> >
>
E
eGillCVI
Guest
Re: Ocean County doesn't need a station like WRAT
This whole conversation feel slike deja vu all over again.
> > -95.7 from Philly didn't have IBOC - it does now
>
> Does that affect people in WRAT's 70dBu contour, where most
> listening takes place?
>
> > -The population in Southern Ocean County is now over
> 100,000
>
> Which still pales in comparison to the rest of the county,
> which is up to more than 500,000, while Monmouth County has
> more than 600,000.
>
> > - back in the WADB days it was considerably less
>
> True, but that was only 10 years ago, and S. Oc. Co. is
> still less than a tenth of the market as a whole. If you
> look at population density the ratings start to make a lot
> more sense.
>
> > -96.1 WTTH signed on in 1989.
>
> WADB had greater than a 5 share in Spring 96.
>
> Fact is the 95.9 signal has much more potential than a
> 2-share. It's the format, not the signal.
>
> As an aside, if Southern Ocean County were a separate market
> (and you've argued before that it should be), it would rank
> in the 250 range. Very few markets that small have both an
> Active Rocker and an Alternative station. You shouldn't
> expect every Rock niche to be filled, because there's just
> not enough people to support them.
>
This whole conversation feel slike deja vu all over again.
> > -95.7 from Philly didn't have IBOC - it does now
>
> Does that affect people in WRAT's 70dBu contour, where most
> listening takes place?
>
> > -The population in Southern Ocean County is now over
> 100,000
>
> Which still pales in comparison to the rest of the county,
> which is up to more than 500,000, while Monmouth County has
> more than 600,000.
>
> > - back in the WADB days it was considerably less
>
> True, but that was only 10 years ago, and S. Oc. Co. is
> still less than a tenth of the market as a whole. If you
> look at population density the ratings start to make a lot
> more sense.
>
> > -96.1 WTTH signed on in 1989.
>
> WADB had greater than a 5 share in Spring 96.
>
> Fact is the 95.9 signal has much more potential than a
> 2-share. It's the format, not the signal.
>
> As an aside, if Southern Ocean County were a separate market
> (and you've argued before that it should be), it would rank
> in the 250 range. Very few markets that small have both an
> Active Rocker and an Alternative station. You shouldn't
> expect every Rock niche to be filled, because there's just
> not enough people to support them.
>
> Yes, I was referring to 107.1 and 106.3. Did you check the
> ratings on those signals alone? Have you even seen an
> arbitron report?
So whats the point of 99.7 and 98.5 then?
> ratings on those signals alone? Have you even seen an
> arbitron report?
So whats the point of 99.7 and 98.5 then?
J
jayshumway
Guest
> > Yes, I was referring to 107.1 and 106.3. Did you check the
>
> > ratings on those signals alone? Have you even seen an
> > arbitron report?
>
> So whats the point of 99.7 and 98.5 then?
>
The point of those stations are to pick up where the Northern Signals end. If you check the Arbitron books, 99.7 got a .2 share and BBO got a full 2 share. You can seperate each signals ratings as well as add them together.
>
> > ratings on those signals alone? Have you even seen an
> > arbitron report?
>
> So whats the point of 99.7 and 98.5 then?
>
The point of those stations are to pick up where the Northern Signals end. If you check the Arbitron books, 99.7 got a .2 share and BBO got a full 2 share. You can seperate each signals ratings as well as add them together.
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