Well let's see. In 1996 Jacor bought 105.7 and 107.1 to add the other 4 stations they owned at the time WTVN,WLVQ,WHOK, and WLLD. Once they took over they took the country music from WLLD 98.9 and put it on 105.7 and gave it the call letters whqk. When they did that it turned out to be a major disaster for that station since they were struggling listenerwise due to WCOL's stronger intown signal. 98.9 at the time became modern rock channel Z. When Nationwide communications sold WNCI,WCOL, and WFYI Jacor sold off WLVQ,WHOK,WAZU, and the 98.9 frequency to get a hold of those stations. Channel Z ended up moving from 98.9 to 105.7 which had it's transmitter in Marysville. The same thing happened to it. The station had better ratings than CD101 when it was on 98.9 then took a big fall with the move to 105.7. Once they finaly moved 105.7 to the Nationwide building they gave up on the format. So you ask if the brew will still hold on to listeners if they swap frequencies with genX radio 106.7? They might not lose a bunch but they will still take a hit since 106.7 is on the same tower as 103.9 which struggles to get listeners.