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Official: BAS and CC close the deal

Bas has only taken over operations in Sandusky and Tiffin from what I understand. Just heard this morning that Educational Media Foundation was chattin with folks in San Antonio about a frequency known as 103.7 in nearby Tiffin.
 
Apparently not as bad as first thought. I heard an actual live morning show on WCPZ 102.7 this morning. Randy Hugg and the morning show are still with the station and promo'd their show for Monday morning so they will return.
 
Did they run the ABC Soft Rock format the rest of the day?
 
Nancy Krauss will v/t middays & Ray will v/t 3-7(bye bye Just In Bin) & still do his Coast 6-mid. v/tracking. 7pm-6am still has nothing running but jockless music.
 
kentuckymedia said:
Bas has only taken over operations in Sandusky and Tiffin from what I understand. Just heard this morning that Educational Media Foundation was chattin with folks in San Antonio about a frequency known as 103.7 in nearby Tiffin.
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I could see EMF go after 103.7 FM for K-Love this would extend their reach to the south east that 96.9 out of Toledo don't reach and would give them north central ohio coverage that they don't have with their station 98.7 in the Crestline/Mansfield area.
 
The over-sensationalized speculation on this thread kills me. I can't wait to see more reactions to the fact that BAS not only put live personalities into the mix, but also went with WAITT Radio Networks for some of their programming.

I have nothing against discussions in open forums, except for the fact it feeds the rumor mill and breeds misinformation. Some self-professed knowers of everything that post on forums would, at face value, lead you to believe that they could not only predict exactly what the next move of BAS would be, but that they could tell you the ambient temperature of the WFRO studios on January 14th of 1993 and how it differed from November 13th of 2002.
 
Shelloutfalter. My problem is not with Jim and TK. To be honest, they are good people and they understand how life in general works. You have to make money. As for an operator, they are probably far superior to most Clear Channel stations. Jim and TK are extremely smart operators and have an opportunity to really do well here in the Northcoast.

My only problem I had with them is they took stations to ABC Radio Networks. I dont care that they are running a form of satellite radio. The problem they had is there was no programming brain trust at the helm. Jim and TK are sales executives and financial CEO's.

WAITT is a much superior broadcast operator when it comes to sat programming. By moving the BAS stations to WAITT they have made an excellent choice. WAITT is much stronger, and very radio savvy. They allow localization to their product being the only sat company in America to do so.

In saying that, I understand that about a year ago, everyone was on the kick of it doesnt matter, as long as you make money what you throw on the air. Also everyone was very supportive of the ABC Radio Networks. Now, after I believe I have brought up Waitt many many times...they have decided to switch. How ironic?

Im excited that they are keeping WCPZ live and local to an extent and most likely flipping the switch to WAITT at 7PM. That is an extremely smart move on their part.

All I have said since day one was that all BAS needs to do is hire a corporate programmer...maybe two. People who have programming experience under their belt. People who understand how to properly bridge the two cultures of radio (sales and programming) to blend and build a strong and outstanding radio operation. They should hire someone to oversee their AC/HOT AC/OLDIES programming and then someone to oversee their NOSTALGIA/ROCK/SPORTS programming.

BAS is a great company with a ton of potential. All they need to do is build from top down and bottom up. Its a mixture of both that makes a company successful.

Im excited to see the clusters return to local operators, but Shelloutfalter...all I ever stated was that they program with experience.
 
Kentucky, I'll apologize in advance if I come across rude but I would bet that if you were across the table from Jim and TK you wouldn't know it.

If you really knew TK and Jim like I do you would know that both TK and Jim have extensive programming backgrounds. In fact TK came from programming -- did morning shows for eight years, conducted dozens of focus groups and music tests with Stratford Research when he ran Regional Group and headed programming decisions for stations in Grand Rapids, Binghamton and Youngstown. So it seems to me, you remain way off base on thetheory about BAS having no programming background.

I would agree on one thing...they build a great sales force. So from my vantage point BAS is a well rounded company - and making decisions on whether to go ABC or Waitt obviously has worked for BAS and hundreds of broadcasters across the country. Using these types of formats don't make them any less of a broadcaster - seems to me it might make them good business people.

Just my $.02
 
And another thing, your comment on the WRN and you "suggesting it" is one of the funniest things you've ever said. You don't honestly believe that TK and Jim or any owner of a station would waste their time reviewing these blogs??

There's where the real joke lies!
 
Shelloutfalter said:
If you really knew TK and Jim like I do you would know that both TK and Jim have extensive programming backgrounds. In fact TK came from programming -- did morning shows for eight years, conducted dozens of focus groups and music tests with Stratford Research when he ran Regional Group and headed programming decisions for stations in Grand Rapids, Binghamton and Youngstown. So it seems to me, you remain way off base on thetheory about BAS having no programming background.
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So that makes them radio geniuses for purchasing stations while already in debt? For all the remotes they used to do in the summer up there at TTF, they'll be so short staffed the'll have to make salespeople do their own remotes & interns board op them. That big FM they picked up in Sandusky isn't gonna be much of a gold mine if ya got nobody runnin' it & people WILL notice & drop accounts exponentially if they haven't already. I can't listen on line anymore but from the looks of the websites they already Grim Reapered the place out.

I'd also be interested to know the whole story about what happened to the dynamic duo after only 3 months in sales for Cumulus up in Toledo a while back!!! Yes news travels fast in the Queen City.
 
I think WAITT offers much more of a programming ability than ABC ever has or will. What I was saying is that nearly a year ago...everyone at BAS thought ABC was the best thing to ever happen since sliced bread. The whole time, I posted how WAITT has really stood out as an outstanding and award winning sat operator and how many companies have switched from ABC to WAITT. Yet BAS still continued to believe in the ABC cause.

ABC knows that most companies dont even know that WAITT exists and im sure they feel comfortable. However once companies like BAS switch to WAITT, and realize how much better of an operator they will become, look for ABC to get a little more on the scared end of the road.

I do know Jim and TK. Met them both quite a few times. They are great people. They may have been on a morning show and programmed stations in Binghamton. However programing is a talent that many may want to try...but its a hard one to really step in and do. You have to work hard, put in long hours and dedicate your entire life to the cause.

Im not saying that Jim and TK havent. What I am saying is that by the two putting News, Sports and Sales before programming gets kinda scary. They should of at the beginning hired 2 Programming Development Consultants. Either by format or by market. They should have let those people digest the different satellite options and go from there.

I dont know why people at BAS thought that ABC was a heaven send, the programming from ABC is some of the worst I and some of my colleagues have ever heard. However, they are now changing their tune and realizing that ABC isnt all that great...and thats good news!

WQIO could truly benefit from a live and local morning show. Either it be one person or a team...it doesnt matter. They took a 37,000 watt tower on the 3rd highest hill in Ohio (with nearly 60% penetration into Columbus and completely cover Mansfield) and turn it into a satellite operation.

WFRO could also benefit from someone doing mornings. I dont know how 2 people would cost a company that bills nearly 3.3 million dollars per year so many problems.

Im not saying that your wrong shelloutfalter. They may be the smartest programmers in the world, but they should have really spent a few dollars to potentially make more money in return.
 
kentuckymedia said:
with nearly 60% penetration into Columbus
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Coverage of any part of the Columbus area is very poor at best, I live in the NE side of the city right along 270 and the signal is weak at best, then stick it between to big signals (93.3 and 94.7) and its lost, so as far as pulling any kind of income from Columbus Listeners, that would be a tough sell for anyone.
 
Amen Allfillerup. Your Columbus assessment of WQIO is right on target. WQIO never was nor ever will be a significant player in Columbus at their studios high atop the hill. Don't know where you get your info from Kentucky Media...You're so far off base on nearly everything you quote as factual, it's frightning! These blogs are fun for speculation but when you get on here and suggest you know someone or something about a company of which you have no clue...that's just plain wrong!
 
I first of all never said im perfect...okay munch!

Anyhow, what I did state was facts provided by BIA Financial. Now, those are HARD CORE FACTS from the group. I dont care if you cant stand on your car roof and hear it with a superadio antenna. That I could care less about. Now I also do believe that Columbus Metro (radio) covers quite a bit more than Southern Franklin County....duh, duh, duh!

It also includes DELAWARE (Look, I can hear WQIO in Delaware)
It also includes LICKING (Same here...how amazing)
And for most people it does well in the northern extent of Franklin.

As for the part of you being perfect and me not...well so be it.

However, I do believe I stated that WAITT was a much better fit. That was all, and if im not mistaken..that was all since day one. Never did I say that they had to run and jump for cover from WSNY.
 
A few things in response.

First, to Nightfly -- I think you better lift the covers up or get out of Queen City. TK and Jim ran the Cumulus cluster for over three years, the longest tenure of any Toledo Cumulus market manager and general sales manager Cumulus has had since 2000. So get your facts straight.

It's one thing to speculate, and it's another to pass fictional information as fact!

Kentucky,

I believe WQIO would benefit from a live morning show as well. And some day, I think that will be a reality. They hired Jenney Murray back, and she'd be the natural perfect fit.

But as for WQIO being a major player in the Columbus market, I don't see that day ever coming, regardless of how you program the station. Stephen Zelkowitz tried awfully hard, but failed at achieving the very thing we're talking about. And Rod Staats (son of Ron Staats) pushed hard toward the Columbus market, but the station never became a major player.

At the end of the day, the BAS stations care a lot about the communities they're in and it's evident with the amount of news and special events coverage. Minus a local morning show, WMVO has remained the same as it's been for years. It's public affairs, local news and information and sports coverage.

And the billing for the stations, yesterday versus today, speaks for itself.
 
Im glad we agree on something.

I just hope that WQIO switces to Waitt
 
Wqio as a major Columbus player was in the cards at one time though. The owner had brokered a tenative deal with a farmer around Mt. Liberty to relocate the tower on another high hill there back in the late 80's. Before the deal could be finalized the owner managed to upset the farmer in some way and the deal fell apart. If successful it would have put a strong signal over most of Columbus as the high ridge terrain which keeps the signal at bay now would have been surpassed.


sunset77 said:
Amen Allfillerup. Your Columbus assessment of WQIO is right on target. WQIO never was nor ever will be a significant player in Columbus at their studios high atop the hill. Don't know where you get your info from Kentucky Media...You're so far off base on nearly everything you quote as factual, it's frightning! These blogs are fun for speculation but when you get on here and suggest you know someone or something about a company of which you have no clue...that's just plain wrong!
Click to expand...
 
Thank you RF Man. I thought my history was correct on this.

WQIO in 1987 or 88 was still going to be lisenced to Mount Vernon, but yes...had worked out a deal with a land owner in Mount Liberty to construct a new tower there. The land was already for sale, but something had fell through at last minute.

Now from the stories ive heard and even a copy of the ratings for Columbus from 1989, WQIO had a very nice following in Columbus. WQIO actually had pulled a 3.9 share. WNCI was still doing well, but had been on a slight decline with the advent of WQIO. Now if im not mistaken, this is before the Great Trail days.
 
Back then I believe NCI had the "Flakes in the Morning" show.
 
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