• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Ok Seattle....

A few thoughts, first off I would think there are only 2 ways we'll get a Nash FM here.
1. Cumulus buys out CBS and rebrands 94.1.
2. Cumulus buys the current Synclaire properties and breaks the news simulcast from 1000 and puts Nash on 97.7. I'd love to see KPLZ get some fresh imaging, the stuff they've got now is boring. As for playlist tweaks though, I don't see much there.
 
For some, but not people who make a living in radio. There is a huge difference in content here versus others. Go to the NYC or LA boards, they're all talking about programming or ownership issues, not DX reports.

Again, I cannot speak for everyone on this board. However, many of us do not work in radio. That means that we don't know when a certain event is happening in radio management, nor do we really care if it happens.
 
A few thoughts, first off I would think there are only 2 ways we'll get a Nash FM here.
1. Cumulus buys out CBS and rebrands 94.1.
2. Cumulus buys the current Synclaire properties and breaks the news simulcast from 1000 and puts Nash on 97.7. I'd love to see KPLZ get some fresh imaging, the stuff they've got now is boring. As for playlist tweaks though, I don't see much there.

I would really hate to see Cumulous take over KMPS and rebrand it. KMPS, although awful compared to what it once was, has a lot of history. I'm not keen on "NASH 94.1"
 
KMPS better NOT become Nash. I don't give a crap about 100.7. KMPS becoming Nash would kill off the ratings and imagine it as a 1.8!
Was someone thinking about 93.7 as Nash as well back there? I would NOT imagine 101.5 as a Spanish Christian station. KPLZ IMO is fine. They get a lot of audience with their mix of 2010s hits and sped-up 80s stuff. Didn't they kill off the "80s Lunch Hour" however? That was bad. They played some good songs.

-crainbebo
 
KMPS better NOT become Nash. I don't give a crap about 100.7. KMPS becoming Nash would kill off the ratings and imagine it as a 1.8!
Was someone thinking about 93.7 as Nash as well back there? I would NOT imagine 101.5 as a Spanish Christian station. KPLZ IMO is fine. They get a lot of audience with their mix of 2010s hits and sped-up 80s stuff. Didn't they kill off the "80s Lunch Hour" however? That was bad. They played some good songs.

-crainbebo

I mentioned the 93.7 Nash-FM idea. I brought that up because the Spanish CC station really does not utilize that frequency to its full potential. Jodesha Broadcasting had a great opportunity to break into the "big leagues", but they elected to use a low maintenance format that didn't require a major plan. I am only speculating here, but it seems to me like the format flip could be some sort of a sign that a sale is down the road. The optimal ways to make money from 93.7 are a sale to a big company, or putting on a format that will target the Puget Sound area (with a listener-ship on the peninsula as well).

If Cumulous ended up with the Sinclair cluster, I would hope they have more sense than to mess with KPLZ. I complain a lot about AC, Hot AC, and CHR, but KPLZ really does a superior job to KRWM and KYNW.
 
Last edited:
Spanish stations are going to continue to be big players in radio. Look for more underperfomers (AM and FM) to flip to this soon.
 
If thats the case, we probably should not expect to see Jazz, AAA, Oldies, real AC, or liberal talk popping back up in the market anytime soon.

A specialized spoken word format, like Spanish, is a different ballgame than the music formats you mentioned.

By the way, what is "real AC," anyway?
 
A station that is NOT Adult Top 40, like what KRWM is trying to be. Seriously, does Selena Gomez' "Love You Like a Love Song" an AC song?! Next thing you know they'll air "Thrift Shop" by Macklemore. I've even seen ACs playing "Stereo Hearts" by Gym Class Heroes/Adam Levine, are you kidding me?
An AC station for me is one that has soft hits from 1970-2014, but nothing that would belong on Adult Top 40. Say Something by A Great Big World is an example of a soft 2013/14 hit but not Love You Like a Love Song or Party Rock Anthem. Where's Joe Cocker and Jennifer Warnes when we need them? There are probably thousands of soft rock songs out there, the majority KRWM never plays.

-crainbebo
 
Always ironic that CBS owns KSTW but KSTW is CW and not CBS. Guess market longevity on KIRO outtrumped KSTW during their temporary flip to CBS in the '90s. As I remember, CBS ratings REALLY suffered during those years.

Put it in context -- the buyer for KSTW/11 was Viacom/Paramount, back before they became one company with CBS. That meant it was logical to put UPN on channel 11, and let CBS go back to channel 7, which was being acquired by Cox. By the time Viacom and CBS became one company, UPN had been on channel 11 for several years, so flipping networks again would not have made a lot of sense, and would have just disrupted the market. Besides which, when I consider how weak channel 11 have become, it seems that moving CBS over to this station would really hurt CBS. The only reason I could see this happening would be if CBS got bumped off channel 7 (ie, the rumors a year ago that Fox was trying to buy channel 7 from Cox and flip it to Fox).
 
A station that is NOT Adult Top 40, like what KRWM is trying to be. Seriously, does Selena Gomez' "Love You Like a Love Song" an AC song?! Next thing you know they'll air "Thrift Shop" by Macklemore. I've even seen ACs playing "Stereo Hearts" by Gym Class Heroes/Adam Levine, are you kidding me?
An AC station for me is one that has soft hits from 1970-2014, but nothing that would belong on Adult Top 40. Say Something by A Great Big World is an example of a soft 2013/14 hit but not Love You Like a Love Song or Party Rock Anthem. Where's Joe Cocker and Jennifer Warnes when we need them? There are probably thousands of soft rock songs out there, the majority KRWM never plays.

-crainbebo


Hahahahahaha....the 6+ leader in Nielsen is broken.

Damn I love this board.
 
Hahahahahaha....the 6+ leader in Nielsen is broken.

Damn I love this board.

There are always going to be people who dislike the trending formats in Seattle radio (such as the Hot AC you are getting these days on Warm). Judging my some of the comments you have made in the past, it seems as if you think that each and every individual MUST listen and enjoy at least one of the limited availability of radio formats in our region. I'm positive that you know more about radio than I, but I am sure that our limited number of radio formats do not appeal to everyone. Lack of diversification causes people to find other mediums to find music (i.e, finding better radio stations in other parts of the world and listening online, or using other music devices).

After all, why would anyone put up with something that they don't like?
 
"Warm" is not Hot AC. It's Mainstream AC and sounds the way it does because that's what its core listeners want at this time.
 
"Warm" is not Hot AC. It's Mainstream AC and sounds the way it does because that's what its core listeners want at this time.

You are right. If you were not from Seattle and happened to come across Warm, I can see how many people would believe that it is a CHR station, though. Compare the playlist to KXXO 96.1 and you see a big difference.
 
There are always going to be people who dislike the trending formats in Seattle radio (such as the Hot AC you are getting these days on Warm). Judging my some of the comments you have made in the past, it seems as if you think that each and every individual MUST listen and enjoy at least one of the limited availability of radio formats in our region. I'm positive that you know more about radio than I, but I am sure that our limited number of radio formats do not appeal to everyone. Lack of diversification causes people to find other mediums to find music (i.e, finding better radio stations in other parts of the world and listening online, or using other music devices).

After all, why would anyone put up with something that they don't like?

There has never been a music radio station that has never played a song someone does not like. It doesn't matter if it was the heyday of KFRC, Z-100 in New York, WLS in Chicago, KJR here in Seattle, there are always songs aired on their favorite station that people do not like.

I'm not saying people must listen to anything. My point is that the business of today's radio is much different than it was even five years ago. Some people choose to view how a radio station should be programmed through a set of rules from two or three decades ago.

You are right, in my opinion, there is some appeal in listening to another radio station in another city or another country. But my personal experience and limited talks with others is that nostalgia wears off quickly. We are a lazy society, we want things now, even McDonald's has tested the concept of outsourcing drive-thru order taking to places like India to reduce expenses, but primarily speed up the experience. It might not sound much to you, but when it comes to drive-thru food, seconds do count.

Same goes for a radio experience. I do not think in the long run people will do all the setup needed to hear international radio in their car. I think there are people who are too lazy or too stupid to set up their bluetooth devices in their car, whether they are paired already or not. How many newer, expensive cars have you seen out there with the driver having his or her phone to their ear?

Back to the formats: How a station positions itself is not solely from a few songs or a few artists. Like you said, there are "trending" formats. Even WLTW (Lite FM) in New York plays "Dark Horse" by Katy Perry and "Pompeii" by Bastille. They also play Imagine Dragons too. Much more than just the music.

Appreciate your thoughtful post.
 
There has never been a music radio station that has never played a song someone does not like. It doesn't matter if it was the heyday of KFRC, Z-100 in New York, WLS in Chicago, KJR here in Seattle, there are always songs aired on their favorite station that people do not like.

I'm not saying people must listen to anything. My point is that the business of today's radio is much different than it was even five years ago. Some people choose to view how a radio station should be programmed through a set of rules from two or three decades ago.

You are right, in my opinion, there is some appeal in listening to another radio station in another city or another country. But my personal experience and limited talks with others is that nostalgia wears off quickly. We are a lazy society, we want things now, even McDonald's has tested the concept of outsourcing drive-thru order taking to places like India to reduce expenses, but primarily speed up the experience. It might not sound much to you, but when it comes to drive-thru food, seconds do count.


Same goes for a radio experience. I do not think in the long run people will do all the setup needed to hear international radio in their car. I think there are people who are too lazy or too stupid to set up their bluetooth devices in their car, whether they are paired already or not. How many newer, expensive cars have you seen out there with the driver having his or her phone to their ear?

Back to the formats: How a station positions itself is not solely from a few songs or a few artists. Like you said, there are "trending" formats. Even WLTW (Lite FM) in New York plays "Dark Horse" by Katy Perry and "Pompeii" by Bastille. They also play Imagine Dragons too. Much more than just the music.

Appreciate your thoughtful post.

Thanks for the response. From what I have observed, it seems like every metropolitan area has at-least a few radio stations tat deviate from your typical, laundry list formats. For example, KBRD, KIXI, or maybe even KXOT might garner listeners from other parts of the country or world because these stations all have unique qualities (I do the same with KINK in Portland). Radio stations like KJR-FM serve their purpose of entertaining the local population, but I would be willing to bet that people outside of the area would have little interest in tuning into something that exists in every city in the country. And I completely agree with you, this is a recent development even compared to a decade ago.

As for being a lazy society, I can certainly see why people would elect to deal with the selection of local radio. However, I think there is a large segment of the population who are willing to go to great lengths to hear what they really want. Using myself once more as an example, if my favourite AAA radio stations suddenly eliminated their formats in favour of adopting "NASH FM" for example (again, just hypothetical), that certainly does not mean that I would tune back in following the flip because its habitual or convenient.

On a side note, I think we should all look at KXXO as a good example of deviancy. While KWRM follows the trends of Adult Contemporary, KXXO continues to remain traditional. I'm not much for AC, but i'm glad to see a station in our local area that is doing well without following a trend.
 
Last edited:
I think there is a large segment of the population who are willing to go to great lengths to hear what they really want.

From what I can see, it's about 8% of the population. It might be higher in wealthier areas. But on average it's 8%. If you consider that a large segment, then maybe it is. But then when you subdivide that by genre, it's not a lot of people. Which is why radio doesn't care.
 
From what I can see, it's about 8% of the population. It might be higher in wealthier areas. But on average it's 8%. If you consider that a large segment, then maybe it is. But then when you subdivide that by genre, it's not a lot of people. Which is why radio doesn't care.

So you are saying that 8% of the population probably make up the group of people who want to hear smooth jazz, real oldies, classical or AAA?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom