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Oldies 106.1 outta here Jan 1

Last I heard (several weeks ago) the new 105.3 site was under construction. It's supposedly gonna be on one of the tall towers near Dallas, NC, and being a full C, will have a booming signal over the whole market.


The question for me is: how many ways can you slice a 1.8 market share, meet your financial obligations, and even pay your bills, let alone show a profit? With the job market slumping as badly as it is, I wonder how long that 1.8 will even last?
 
It's just a shame there isn't more variety on the radio. My curse is to enjoy music that's older than my generation....and I'm already out of the preferred demographic!
 
Hopefully, this Pop-Tropical format will be aimed at a younger demo, & a broader slice of the Hispanic mkt., like Dominicans, Puerto Ricans & other Caribbean natives.



Charlotte does not have this kind of population.
 
I notices Ken Conrad is doing news and traffic by himself. Is that only for this week? Also, why do they still do advertise stating to tell a freind you heard about oldies 106.1 "The greatest hits of all times", if they are switching in Jan 1st?
 
Probably haven't bothered to update it.

One question: what happens to the Blue Devils and Bobcats? Do they still carry them? That would be odd with Regional Mexican.
 
carolinaradio said:
Probably haven't bothered to update it.

One question: what happens to the Blue Devils and Bobcats? Do they still carry them? That would be odd with Regional Mexican.
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It would be, but they have to finish the season.

I've already changed a button to Majic. I should have done that earlier. Not that I enjoy oldies, but if there's nothing else I can sometimes hear good songs. The WEGO change makes me very happy. The last time I was in Charlotte, it was almost dark and WAVO didn't have a signal worth hearing. I could identify songs, and they were really good, but there was so much interference from other stations. In the morning, the music sounded like Timeless Favorites and there was a voice, but it could have been Voice Tracking. I'm referring not to the presence of junk, because it wasn't the worst of what Timeles Favorites would have, but it just wasn't the really good stuff.

WEGO at that time of day was still doing Channel 9 news. I hope that stops. Also, WEGO doesn't do music in the morning. If I'm in range of WSAT, I'm fine, though.
 
hschutte said:
Is there a reason why the signal becomes very week on W-AVO after 5 pm and before 7:30 am. Will that change?
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No change, 5,000 watts day, 59 watts night.
 
Let's see now...WBT is the top billing station in two states and has no format competition in Market #25. If a format change is in order for 106.1, wouldn't talk radio would be the prudent choice? I often wonder why owners with a lot of money at stake avoid what would seem to be the obvious solution to their predicament.
 
You might say that WBT has format competition, that being WFAE. I admit that the approach is different but information and talk is what both do best. Before anyone says that WFAE isn't a commercial station listen to the sponsor mentions that are read each hour. Granted it's not as much as regular commercial radio. I understand WFAE's ratings are not bad even though they don't show up as a commercial station.

To do a News/Talk it takes deep pockets for a news staff and at least a couple of good local talk hosts. WBT already has Rush Limbaugh, he brings in a lot of listeners. Any station going up against WBT would have to be in it for the long haul. Much like WKKT (WLVK, WTDR) going up against WSOC-FM. 96.9 stayed in the battle for years before making much headway.

The WOLS situation is a quck fix. GHB is leasing the station to a group that specializes in formats geared to Spanish speaking people.
 
I think they are making a big mistake with spanish. They should have advertised on TV and billboards. Alot of people I knew thought they were still standards.

Found out that Ken Conrad will be broadcasting on W-AVO AM next month. I wish the signal for W-AVO wasn't so week before 7:30 AM and after 5 pm.
 
I was at a Christmas party last night and there was lots of chatter from people about the changes coming to 106.1. Since they don't speak Spanish you can imagine they were not happy.
 
When I lived in Charlotte, Mix 106 was one of my favorite stations, but the signal was bad in Gaston County (Country from West Jefferson cutting-in) and the signal faded in north Charlotte. Any signal on the southern end of the Charlotte metro has signal problems. I blame this on the terrain. I'm sure people have trouble listening at work and at home, with the signal problems. I've seen Spanish formatted FMs do better the AMs and total cume for the Spanish music increase in the markets adding Spanish on FM. A Spanish format at 106.1 could do very well.
 
Mike,
With all due respect, WFAE is no more format competition for WBT than WPEG is for WSOC. Diane Rehm and her compatriots in "public" radio are in an alternate universe from commercial talk radio in more ways than one. All an FM (even one with signal problems) would have to do to compete as a Talker in Charlotte would be to hire an entertaining conservative local morning host and fill the rest of the day with wildly popular nationally syndicated hosts that are not currently heard in most of the Charlotte market (Glenn Beck, Clark Howard, Hannity, Mark Levin, Savage, Boortz, etc.) I am not saying that it would ever beat WBT. But hire the right morning guy and they could make some serious money...
 
From experience I can tell you that selling syndicated programming is not easy, not even when it's "wildly Popular". In many markets, Rush and Sean spots go at a discount despite their ratings. A lot of advertisers just don't want to be attached to that programming.

And being the #2 talk station outside a Top 10 market is also a serious financial challenge. Talk is an expensive format to do well, takes time to gain traction, and done on the cheap dies a very quick death. To make money you either need some popular sports programming or sell a lot of infomercials.

WOLS will make more money LMAing the station than they have ever made running it and would likely ever make running it.
 
Then how do we account for the fact that Clear Channel keeps flipping FM's to Talk in much smaller markets than Charlotte? It seems to be working rather well for them.
 
DocWashburn said:
Let's see now...WBT is the top billing station in two states and has no format competition in Market #25. If a format change is in order for 106.1, wouldn't talk radio would be the prudent choice? I often wonder why owners with a lot of money at stake avoid what would seem to be the obvious solution to their predicament.
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Right. WDYT and WHKY are figments of our imagination.

Actually, WHKY has a poor signal (probably none at night) and WDYT is non-existent after dark, unless something has changed.
 
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