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Oldies 93 still stunting

98.3 was oldies years ago. Then they switched to Z-98, a Christian format, with an impressive weekend rock show. After that it was Standards and now Classic Country.

While Oldies will increase performance in 12+, it may not bring any more money and the 25-54 #'s will only decrease over time. Of course heritage also won't move to a new frequency, so the ability post similar numbers may not happen? Oldies can happen, but will be somewhere like 98.3. I don't want to count-out WTHZ, but they can do more with their signal.

If two similar formated stations sound exactly alike, the one with heritage will win. It comes to what you know, have memories associated with and the personalities you like. I'm guessing it can do as well as Whistle 100 did, if they can find local personalities Country listeners will know and some new ones that will bring life to the station. This is why I suggested keeping WFMX Country a few months back. It was protection against this. Sometimes it's better to have one strong country outlet and one weak one, rather than fighting someone else and rimshots are perfect for this.
 
This really opens the discussion of what is wrong with radio these days! Boring, bland, sameness, cookie cutter stations will kill the business. If The Wolf wan't to take on WTQR, that is fine. I wish them well, but don't do it by being the same! You will have to be better!!!! Much better!!!

Honestly, it is not as much in the music as it is in everything else - the personalities, the localism, the visibility, the involvement in the community, news and weather, etc.

And, of course, promotion and marketing. I did see a Wolf TV spot last night. Nice spot, and it might get a country listener to sample - but the secret is getting the sample to stick. Historically, new competition for WTQR has had some early success, but once the samplers figure out it is the same music and nothing else, they go back to where they are comfortable!
 
hi,

Does anyone know if this jockless format now on 93.1 The Wolf is still considered stunting? I am listening online and it's still straight music with only an occasional promo about The Wolf. Are they planning to use on air personalities? Btw, I like country music, but sofar this station's music is a bit repititous for me.

Thanks,

Lauren
 
I hear they are looking for Talent ... Entercom Country VP of Programming, Mike Moore said to R&R that they are looking for high energy talent.
 
I wonder if any of the on-air talent from Oldies 93 will be back?

Lauren
 
Brent Millar said in the newspaper articles (Greensboro and Winston) that the former "Oldies 93" airstaff would be given a chance to re-apply for their jobs at the Wolf, which is another slap in the face to these people who had no idea all this crap would fall on them in the last 120 hours. Millar went on to say that he "thinks the world" of the old staff. HA!
 
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