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Oldies and letters to the editor

I don't know if everyone remembers or not, but the classic rock format used to be as you described. About 20-25 years ago, a classic rock station would center around the late '60's & all the '70s. Once in a great while an early '80s song would play. You could expect to hear those "deep cuts" you mentioned such as "Breakdown" by Alan Parsons Project, "Rock & Roll Stew" by Traffic, "Bell Bottom Blues" by Derek & The Dominoes, or pretty much anything by Jethro Tull. I'm not sure if Knoxville technically ever had a true "classic rock" station. When I first became familiar with this market in '91, WIMZ was "album rock", WWZZ was "hard rock" and that was it. But if you went down to Atlanta around this time and listened to WZGC Z-93, then you have a pretty good idea what I'm describing.

Maybe "deep cuts" won't get you the audience anymore, but it would be great for a non-comm station. I'm thinking of something like WDVX but with a rock lean instead of a country lean.
 
And there's no way a format that goes through the day the music died would be viable ever again.
 
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