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Oldies return to Knoxville

Whatever happened to "Ripley" from The X. I know she went over to WOKI 100.3 when they were "The Eagle" and in my opionion, they were their best when they were doing the classic rock format - plenty of variety unlike WIMZ's same 50 songs over and over. Then she stayed on and became Sarah when The Eagle became The River. I think after The New River came about - she went over to 105.3 for a while. Haven't heard from her since.

Joe is still with 98.7 WOKI. I heard him tonight doing a live remote from a Chineese restaurant during a commercial break on Oldies. So far it's sounding great but Knoxville had a decent oldies station over on AM. 670 AM WMTY. It was just sunrise to sunset though but they had great variety but no DJ's. But the sound quality and reception was good for an AM station. It never showed up in the ratings though so I wonder if the new 98.7 will do anything. And I wonder if any other stations will flip to oldies to compete with Citadel's True Oldies?
 
RMarino said:
DoctorJonasVenture said:
Let's be honest. The "X" didn't really make a blip on the ratings radar.
Click to expand...

Winter '98... 12+... WXVO (in their first book as "98.7 The X") jumped up from a 0.7 to a 5.5, tied for 6th place.

I would say that's a good "blip"
Click to expand...

And then they went to a 4.5 and then a 2.9 and then they were off of the radar.

See, I've been in this market for about 30 years. I've seen it all. I know the "fish hook" nature of the local
ratings.

A "blip." Nothing more.
 
Whatever happened to "Ripley" from The X. I know she went over to WOKI 100.3 when they were "The Eagle" and in my opionion, they were their best when they were doing the classic rock format - plenty of variety unlike WIMZ's same 50 songs over and over. Then she stayed on and became Sarah when The Eagle became The River. I think after The New River came about - she went over to 105.3 for a while. Haven't heard from her since.


Sarah, aka Ripley, is now doing mid-days at WXFX in Montgomery, Alabama. The stations's website is www.wxfx.com. Log in and send her an e-mail. I think she would be pleased to know she was missed.
 
"So far it's sounding great but Knoxville had a decent oldies station over on AM. 670 AM WMTY. It was just sunrise to sunset though but they had great variety but no DJ's."

Please, please, please, if 670 wanted to sound decent, get a damn professional liners/jingles package. I'm so sick of the "Mighty 670" local Horne Radio liner guy who sounds like he's nothing but a 23-year-old.

WMTY-AM did show up in the Winter book 12+. But with the new WOKI, they will be toast.
 
DoctorJonasVenture said:
And then they went to a 4.5 and then a 2.9 and then they were off of the radar.

See, I've been in this market for about 30 years. I've seen it all. I know the "fish hook" nature of the local
ratings.

A "blip." Nothing more.
Click to expand...

Dude... I already said that... must I quote myself?

RMarino said:
Looking at some old Arbitron numbers recently, I saw that 98.7 did very well a few years ago when they switched from satellite country to rock as WXVO "98.7 The X", however that success was very short lived. I believe the "smooth jazz" format on 98.7 did well initially too. That frequency is known for format changes that get a lot of attention right away, and then drop off fast.
Click to expand...
 
I do have to STRONGLY agree with you on the liners. Mighty 670 - that does get on your nerves after a while! Oh....and how about that Crown Cleaners commercial where they guy from Nasa interupts the radio broadcast to give a press conference on the meteorite that is heading for earth and all the press can do is ask about his shirt getting cleaned if it gets dirty when the meteorite hits us. That is the SAME guy that says "Mighty 670" They wear that commercial out. They must be very proud of it or something but every time that commercial comes on it just makes me cringe! I'll have to email Sarah. Thanks for that info. It will be kinda interesting to see if another station flips to oldes to compete with 98.7. I wonder if there is a big enough market out there for the oldies format to where two stations could actually compete against each other. It don't matter though - I'm just glad there is a station playing this stuff again.
 
One thing I've noticed about 98.7 is that there are A LOT of commercials now. That's the problem with satellite formats, you have network commercial time, and then a few minutes later, you have local commercial time. I've tried to listen to 98.7 at work this past week, but all of the commercials are somewhat distracting. I tried flipping over to Mighty 670, and it was ok for awhile, but surprisingly they too have a decent spot load.

I'm also noticing a lot of repetition on WOKI... where are these "thousands of oldies" that Scott Shannon speaks of?
 
Well, we need to give the poor guy some credit. He stays up 24 hours a day to DJ this radio station ;D and I guess after no sleep for several days he forgets what he's played and what he's not. If I was him I would let the computer take over and get a little sleep! ;) The local commercial breaks are kinda sloppy too. They come back from local commercials right in the middle of a song.

From what I hear, Horne is really cheap - but if they would just add a few DJ's to Mighty 670 and get jingles and stuff they could kinda be an am version of what WLSQ was. What is now oldies started out being played on AM. They could make that station sound like it might have if it were on the air in the early 70's or something. For an AM, they have a great signal and pretty good sound quality. In the car I can pick 670 up until I get right around Bristol.
 
"One thing I've noticed about 98.7 is that there are A LOT of commercials now. That's the problem with satellite formats, you have network commercial time, and then a few minutes later, you have local commercial time."

Most satellite services do take up a LOT of time with network breaks. However, believe it or not, most of those on 98.7 are local. With the True Oldies format, there are only two minutes of network units per hour, 24/7.
 
P.S.- I also tend to like the variety on 670 much better than what's being played on 98.7 so far, but I still CANNOT stand 670's imaging. And I still think that 670 will unfortunately go farther under the rug ratings-wise now that oldies has settled on 98.7.

Also, Knoxradiolstnr, I also don't think any other station will flip to oldies. Even though many folks here do like the oldies, no other station or group will compete over half of the share points that the new 98.7 MAY get, and I'm guessing it'll top out at a 2.3 12+ on a good book.
 
DoctorJonasVenture said:
Knoxradiolstnr said:
From what I hear, Horne is really cheap -
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And from what I hear their whole "radio" "chain" or "cluster" or "group" or "empire" is for sale as well.
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I heard that all but 105.3 FM was for sale. I heard that as early as 2004. I am assuming that is is still true today, will be tomorrow and for the forseeable future.

Most of those AM's are daytime only. Not a valuable property in 2007.
 
ratman2005 said:
I also tend to like the variety on 670 much better than what's being played on 98.7 so far, but I still CANNOT stand 670's imaging.
Click to expand...

May I suggest a 3rd choice? They play a great variety of oldies in Knoxville on 91.1 Falcon Radio. The signal is a bit weak (I can't get it at work on the west side of town) but they play a big variety from the '60s through the '80s and best of all, no commercials!
 
JKersting1 said:
I heard that all but 105.3 FM was for sale. I heard that as early as 2004. I am assuming that is is still true today, will be tomorrow and for the forseeable future.

Most of those AM's are daytime only. Not a valuable property in 2007.
Click to expand...

Horne's broker is floating the "group" to out of town buyers for many millions.

The daytime only AMs are worth some coin, just not as much as they think.

Of course it goes without saying that if someone with a little market knowledge were to step up the entire chain could be
worth tens of millions in less than a decade.

Of course all of those will any real market understanding are either sitting on their butts spending daddy's money or have simply
gotten too old to care.
 
Not all the AM's are daytimers..
WATO 1290 5kwD 500wdan, only station left in Oak Ridge, could make money..
WGAP 1400 1kw
WDEH 800 1kwd 379wN, with the FM would be a good buy..

The only daytimers are
WKVL 850 50kw da
WLOD 1140 1kw
WMTY 670 2.5kw

If they could be sold individually they would go faster..
 
It would just be easier to flush the money than try to make that cluster a success. It won't be worth tens of millions ever.
 
I liked AM 670 much better when they played the old school R&B stuff a few years ago. Overall they do a pretty good job with the oldies, but there seems to be a few songs that get overplayed ("The Name Game" for one). And that danged cleaners commercial about the meteorite (should be a meteor until it hits) is enough to cause instant button pushing. I like AM 1040 better than 670 - 1040 doesn't really get tiring to me. FM 98.7 is doing ok music wise in my opinion, I just wish there was more from 1970 to 1977 getting played. To me (I am 51 yrs old) 1964-1977 was the best block of time for Top 40, with 1967 the best single year for hits.
 
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