MikefromDelaware said:It seems to me that AM radio has a few problems. One, most younger people (that magical demo of 12-49) do not listen to AM radio. This of course causes problems for AM's to attract those listeners, no matter what they air. Two, with few advertisers AM stations are losing money. Three, AM radio could attract larger 50+ audiences if they programmed for that age group, but the advertisers don't want the over 50 crowd so radio basically ignores that group as well, losing the largest population block that still listens to AM radio, the Baby Boomer (people born between 1946-1965). AM can't win for losing. The people who'd tune in to AM radio are too old to please the advertisers, so AM either attracts older listeners and gets no spot revenue or they try to get young people to listen, but as those younger people want music on radio, not news or talk, why would they go from FM to AM to hear music. They don't so as someone said earlier in this posting, AM's days are gone. The only thing that has kept AM going on live suport is elRushbo as he created a new style of talk for AM back 20 years ago. It seems that the future for AM radio is news, news/talk, Hispanic, Korean, Black, Sports, Sports Talk, and religious stations. At some point, more and more talk/sports/news will mirgrate to FM leaving AM with few options. At some point the plug will be pulled.
So the whole point of the original post doesn't make sense to me. All the former great AM stations in every market, are not doing very well as they did in their glory days (and programming has nothing to do with this). Basically, Cool marches on, and AM is no longer cool. I have great memories of great AM stations and would enjoy hearing some of the old programs come back, but that's a pipe dream, not a workable business model for a radio station to use. AM has reinvented itself numerous times. AM radio's owners will need to find away to re-invent AM radio for the 21st century or it won't be too much longer before the plug gets pulled all over America and AM radio will become a novelty like listening to old shalack 78 rpm records on a Victrolia.
Look at FM its now like the AM of 20 years ago as more music radio stations are moving to the Internet and Satellite Radio.