Kudos!
It's just like those "suits" to claim credit! Okay, I guess I'll have to buy the beer. Mitch Craig? Memphis? I used him on several stations back in the day--God, he must be about 90. (Yeah, great pipes). And I'll take your word on the music--I'm way the hell out of the demo, so I'm easily fooled. Well, keep up the good work. Haven't seen a real CHR battle in 10 or 20 years. They're fun to watch... safely on the sidelines!
Tell your sales staff to be prepared, though. The Evil Empire is gonna portray this as another format change (Alternative to Hip-Hop to Top 40) and buyers other than yourself are going to say the Spring book doesn't count: "It's right here in the CDT--they waited til the end of the book and then changed format." So in the numbers game, WGMR will be perceived as starting from zero as of 7/1/05. Sales is a tough arena--and your AEs are gonna have a lotta 'splainin' to do.
> > Hey, do I get a bonus? Or at least a damn beer--for giving
>
> > "consultant" Hitman Hilton the G101 flip? (Yeah, stolen
> from
> > G105/Raleigh-Durham... but I was the one who stole it).

>
>
> Actually mountaineer....you mentioned it...but it was Ted
> Simpson himself who came to me with that name before you
> ever brought it up

>
> >
> > using the ex-103 imaging
> > voice (who is that?) is pretty clever. The listener may
> > never connect the dots, but they'll know that it's a
> > familiar voice.
>
> You are close...he is NOT the 103 voice...but rather the
> former voice of WPRR-Altoona and his name is Mitch Craig.
> Heck of a great guy and what a set of pipes.
>
> >
> > I'm still concerned that GMR risks losing the gains made
> > over the last year by screwing with the music mix too
> much,
> > and (for whatever it's worth) I'd recommend that they
> > revisit that part. If their recently converted P-1
> listener
> > hits the 101 button and hears a set of Hoobastank, 3 Doors
>
> > Down, and Rob Thomas they'll shoot their radio--that's
> > "mom's music." Worse yet, they'll hit the 103 button and
> > never come back. (No, I'm not a fan of the local
> Monopoly).
> > My kids (all in their twenties) happen to be caucasian,
> but
> > that's not the kind of music they want to hear. The key to
>
> > CHR today is hip-hop... and to a lesser degree, rap.
>
> You're hearing things....all the music changes and switches
> were made over a month ago right under your noses when the
> HARD DRIVE CRASHED!!! The pieces come together now...So when
> you said you had people listening last weekend who loved the
> sound...well it will sound the same this weekend too cause
> all the nuts and bolts stuff was already done. The clocks
> were on the air testing for all the world to hear. AJ, Ted
> and I are sneaky that way! The name change was just the
> last piece of the puzzle...a new set of curtains if you will
>

>
> Steve
>