So what?
Smart phones are mostly used for everything except talking on the phone. They are miniature entertainment centers, and that means that to the smartphone generations, the smartphone is their radio.
And, since smartphones are going to be the device of choice for listening from now on, the fact that there are no smartphones with HD is significant. And the fact that it does not appear that cellphones can be HD enabled anytime soon without negatively affecting battery life-
Another great pronouncement from the almighty Eduardo! Again, you do not represent the average listener in radio usage nor lifestyle. ;-)
The use of icons and voice commands for music choices are things apparent to folks in the programming side of the industry who do research or look at projects coming out of broader studies that show consumer behaviour (like the Edison and Jacobs projects). You don't have to do too many focus groups to see that the under 40-audience has adopted icon and voice command technology very heavily... and that they are not using discreet radios as much as before. And the ages over 40 or 45 are not far behind.
I would agree that everyone worth their salt in radio is overworked. However, we heard this when they started handing PD duties for a second and third main signals. Yet, smart programmers used their resources and handled the extra duties well. But the fact remains, these are the same programmers who maintain the main channel.
But the amount of attention given to those channels is minimal, and often delegated to far less qualified persons.
Of course! To hand out your "consultant" business cards!
I don't hand out consultant cards or anything similar. Never have. I've been with the same company for 20 years.
Wrong again. (But we are used to these great "pronouncements" from you, spoken as if they are to stand on their own) Does an iPod control era, tempo, texture like Selector? Does an iPod have major market production behind it?
I don't hear frequently refreshed imaging on HD-2s unless they are also on a translators... usually it is the same hastily produced stuff they used a year or two or three ago. Music is updated too late or never, and the Selector or MusicMaster database is very rudimentary in its rules and coding so that it will autoschedule with few errors and not need manual edits.
Again, HD will survive based on the quick path to a translator that it affords many stations and the growing use leased bandwidth for data services, primarily traffic. But it is not going to get any salable listening on the separate subchannels from HD-2 onwards.
HD's strength appears to be in areas where it does not compete with new media. A couple of additional music formats in each market will not make an impact in an era where our smartphones and tablets and dashboards can access thousands. But when HD is used to get a translator for a new format it has value, although this is really a loophole in the ownership rules. And when HD is used to transmit data that has new media applications, such as traffic info, it is also useful. Radio should focus on the areas where HD will make a real contribution.
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