My local CHR (KHKS Dallas) I noticed has recently added more variety to their playlist..A few years back this station used to be very Rhythmic leaning and somewhat boring..I really like how well-balanced they have become..This week I have heard songs that they would usually NEVER play...like Def Leppard's "Pour Some Sugar On Me" and Alanis Morrisette "Ironic". They even play crossover country hits that aren't really that big on CHR..such as Rascal Flatts and Taylor Swift. What is everyones opinion on big market CHR's that go back as far as the 80's or 90's once or twice an hour?
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Opinions of CHR's that do this......
- Thread starter CHR_FAN_TX
- Start date
I like that. Cuz I get sick of hearing Timbaland,Pink,Daughtry,Fergie,etc. they're so overplayed. And sometimes the old stuff is nice.
I don't agree with the practice. I don't even agree with the idea in smaller markets. If you're going to be a CHR station, don't add in elements of the Classic Hits format. Today's CHR audiences don't care about the hits of the 80's, 90's and today, they just care about what's hot today.
Smaller markets I think kind of need that but they need more of a lean on a certain direction more rock maybe more pop leaning or rhythmic leaning. It depends on the area and all. i hate the stations that play the 10 same top hits every single hour. At least have some recurrents. I love recurrents every so often they're definately good.
It really depends heavily on the market in question (I wouldn't expect younger-aiming stations to spin any classic gold), but I think catchy, classic golds such as "Pour Some Sugar On Me" or "Beat It" would be really liked, especially by the older end of the demo when spun occasionally.
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FOZZIE BEAR
Guest
Josh C. said:
I will agree with your statment..."Today's CHR audiences don't care about the hits of the 80's, 90's and today, they just care about what's hot".... However, you really should have a nice size recurrent cat. and a larger gold cat. However, when it comes to your GOLD, you should only go as far back as MAYBE 3 years. At least that's what we do. The RECURRENTS... we take what WAS in our CURRENTS up to at least 6 months ago, give or take, plus we look at the spins they got as well. As far as cross over country tracks...we don't bother.
But thats just me.
I agree 110%, Fozzie.
Different strokes for different folks. I don't even know where you are, but there a LOT of songs more than 3 years old that still test through the roof. You're depriving your audience of them because of a random age limit you set? It all depends on the time and the place. At a wedding you can play "Shout!" and everyone 8 to 80 LOVES it. Play it at 10am on a CHR and it's horrible. That's an extreme, but a good programmer knows when to break the rules.
Yes, and there are some rules that should be broken, the time limit among them. But especially with the time limit, it depends on the market you're in. Most markets I've lived and worked in don't want to hear anything that old. If I worked in a market where the audience did want to hear music older than about three years, then I'd play it. For example, I'm originally from Miami, where a lot of older mainstream and rhythmic songs still do very well. As a Miamian, I'd love to play those songs elsewhere, but they wouldn't work as well as they would in Miami. If I were in Miami, though, I'd be playing them.
I disagree. When KKOR was 94.5 Core FM (now called "Star 94.5") they played A LOT of songs that was on the pop chart up over 5 years ago. It sounded GREAT! The only problem is they didn't mix in a lot of currents to keep it fresh. But gosh I miss that station! What station's playlist do you manage Fozzie?
FOZZIE BEAR said:
F
FOZZIE BEAR
Guest
Russ said:
We haven't been depriving any of our listeners of any popular tracks. No one is calling for older HIT TRACKS. So, the age limit that we have chosen is NOT random. It was given a ton of time and consideration when chosen. It fits perfectly for OUR market. However, as for this TESTING that you mention... the same TESTING, FOCUS GROUPS supposedly said that our station colors were not format appropriate. Which was a bunch of crap. Thats how much weight I give to TESTING etc...
Y101 here in Jackson mixes in some 80s songs. "Living On A Prayer", "Pour Some Sugar On Me" and "Summer of '69" gets quite a bit of play in their gold rotation.
MassMusicMan
Banned
the golden boy said:
All three of which remain staples on Kiss 108 to this day.
F
FOZZIE BEAR
Guest
Russ said:
Do I disagree that the research on logo color was wrong? Ummmmm. Yes. These guys had to be informed that the college here in town had the SAME COLORS as we did. So, it tied us to the school. It made a connection with the college. No one else in the market had anything like our colors. On top of that... we have had these colors for our station for 10 years. We have NEVER had any problems with them. They have been very successful for us. However, these tools show up and all of the sudden they have research that our colors aren't CHR colors. Come on. These guys didn't even KNOW we had a major school here. How reliable can they be?
Do I judge all songs based on phones?? No. I just meant that I know that we are doing our job. We are playing what OUR demo wants to hear and it's paying off for us.
All three of which remain staples on Kiss 108 to this day.
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Don't go using one of the highest rated & highest billing CHR's in the country as an example
mistermicrophone said:Will said:
Don't go using one of the highest rated & highest billing CHR's in the country as an example
But doesn't Kiss 108 have a history with those type of tracks?
spongebag7890 said:mistermicrophone said:Will said:
Don't go using one of the highest rated & highest billing CHR's in the country as an example
But doesn't Kiss 108 have a history with those type of tracks?
I don't think it's a matter of a station having a history with older gold tracks like that. How much time has passed since those songs were "current"? Those songs have an emotional attachment with a large number of members of the older end of the CHR demo. Do they think of the station when they hear those songs? Perhaps, to some degre. But I think the love for songs like that goes beyond the station.
mistermicrophone said:spongebag7890 said:mistermicrophone said:Will said:
Don't go using one of the highest rated & highest billing CHR's in the country as an example
But doesn't Kiss 108 have a history with those type of tracks?
I don't think it's a matter of a station having a history with older gold tracks like that. How much time has passed since those songs were "current"? Those songs have an emotional attachment with a large number of members of the older end of the CHR demo. Do they think of the station when they hear those songs? Perhaps, to some degre. But I think the love for songs like that goes beyond the station.
Yes, but I do think quite a lot of stations base their golds on previous history in the specific market, or at least the more recent golds. (Then again, "Pour Some Sugar..." certainly wouldn't be recent.)
KHKS and Boston's WXKS are two extremely successful top 40 stations, and KHKS's ratings dominance in all demos (while decapitating onetime market leader Urban K-104--KKDA--in the process) is mind-boggling.
If they can play a killer track from 1988 with no harm to the station and still boast exceptional 25-54 numbers for a top 40 station, so much the better!!!!
If they can play a killer track from 1988 with no harm to the station and still boast exceptional 25-54 numbers for a top 40 station, so much the better!!!!
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