I'm curious: Does anyone know when that "Kiss" montage Clear Channel stunted with on the former 105.7 WFMX in G'boro last summer and on Sunny 93.9 after Christmas originated? When WFMX died I heard they also stunted with it in Charlotte on the former WWMG when they were flipping it to 96-1 The Beat, but does it go back any farther than 2004?
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Origin of "Kiss" Montage
- Thread starter berlin201
- Start date
Big_Ben said:
Chris Rollins is the Creative Director for CC Greensboro. Also a freelance VO talent.
www.chrisrollins.com
I think it might have been Henry Rollins..... 
Wow... I'm referenced on the Radio-Info boards. I'm famous!! ;D
Long time lurker, first time poster.
To Ben: Thanks for the props bro, I appreciate it. Hope all is well with you.
BIG APE: Ben didn't have me voice sweepers for his DJ gigs. It was for some website stuff of his: flash animation, videos, demos, etc... He made me sound good!! And that's hard to do.
And to Berlin201 (and everybody else that wondered): Yes, Ben is right, I produced the Kiss Stunt. I created it for the WFMX/WMKS flip... a crap load of songs (all with Kiss references in it) and it came out to about 18 minutes long. In the beginning there was a quick whisper with the legal ID. I re-used it for the Kiss/Raleigh launch with only the legal changed. Chris Shebel used it as a small part of a bigger tease. I don't know where he got all the extra stuff that was in that launch. Only that mine was a small part of the bigger piece. I think that was rotating every hour or so. Not sure.
Anyway... this audio piece used on FMX/MKS and RSN/KSL actually had nothing to do with the launch of The Beat in Charlotte. Although I was involved in that flip too! I actually put together a couple of little "construction sound" montages with the lovely and talented Kelly Kelly Kelly as the voice. I played with her voice and my voice to where there were little Kiss whispers to poke at the guys over at Kiss 95.1. And between those... it was just us picking random songs (country, spanish, hip-hop, alternative, etc) with "Beat" and "Kiss" references - and some songs we just wanted to hear - and throwing them into Prophet between the construction sounds. The random songs were meant to keep people guessing. Maybe it worked?
Oh yeah... I am not related to Henry or Dave.
Cheers!... cr
Long time lurker, first time poster.
To Ben: Thanks for the props bro, I appreciate it. Hope all is well with you.
BIG APE: Ben didn't have me voice sweepers for his DJ gigs. It was for some website stuff of his: flash animation, videos, demos, etc... He made me sound good!! And that's hard to do.
And to Berlin201 (and everybody else that wondered): Yes, Ben is right, I produced the Kiss Stunt. I created it for the WFMX/WMKS flip... a crap load of songs (all with Kiss references in it) and it came out to about 18 minutes long. In the beginning there was a quick whisper with the legal ID. I re-used it for the Kiss/Raleigh launch with only the legal changed. Chris Shebel used it as a small part of a bigger tease. I don't know where he got all the extra stuff that was in that launch. Only that mine was a small part of the bigger piece. I think that was rotating every hour or so. Not sure.
Anyway... this audio piece used on FMX/MKS and RSN/KSL actually had nothing to do with the launch of The Beat in Charlotte. Although I was involved in that flip too! I actually put together a couple of little "construction sound" montages with the lovely and talented Kelly Kelly Kelly as the voice. I played with her voice and my voice to where there were little Kiss whispers to poke at the guys over at Kiss 95.1. And between those... it was just us picking random songs (country, spanish, hip-hop, alternative, etc) with "Beat" and "Kiss" references - and some songs we just wanted to hear - and throwing them into Prophet between the construction sounds. The random songs were meant to keep people guessing. Maybe it worked?
Oh yeah... I am not related to Henry or Dave.
Cheers!... cr
CRadioVO said:
Sounds about right; the entire Sunny/Kiss stunt loop--- your piece mixed into Chris Shebel's--- was about an hour and 20 minutes long. These two stunts to me were much more creative than that robotic countdown Entercom uses every time they flip one of their stations (I first heard the robot on WMQX/WPAW but have since heard they've used that stunt on other stations).
Missed the WWMG flip--- in fact, I didn't even hear about it until the former WTRG (now WRVA-FM) here in Raleigh died two months later--- but I heard on the WFMX thread here that a similar stunt was used in Charlotte. I would have loved to hear what the WWMG stunt sounded like. On WTRG they cycled through simulcasts with Sunny, RDU, G105, and WDUR 1490, then pretended to launch a country station called "100.7 The Bull" before switching to the real format 100.7 The River.
Speaking of RDU, was that "Rooster" loop yours too, or who did that one?
It is so nice to see tha someone gets something out of stunting! Frankly, it is a big waste of effort and creativity. Just change the damn format, tell the old listeners to F--k off and welcome the new ones. Stunting is just a head game for the competition and serves no real productive purpose!
Chris - thanks for breaking it down to the big ape! Maybe "entertainment company" instead of DJ company would make it clear that I do more than just play music for 5th graders...
Ape - I'd love for you to come by and see one of my shows. If you have some open dates I can get you directions! You're gonna have to cover the travel costs though, I don't charge enough to be flying in curious spectators for schools dances or weddings!
Oh and no I'm not from Ireland directly, but my mom's side hails from there. I do a "spittin" good accent though when I want to.
Ape - I'd love for you to come by and see one of my shows. If you have some open dates I can get you directions! You're gonna have to cover the travel costs though, I don't charge enough to be flying in curious spectators for schools dances or weddings!
Oh and no I'm not from Ireland directly, but my mom's side hails from there. I do a "spittin" good accent though when I want to.
Thanks Ben... you're too kind.
berlin201 - I had nothing to do with the Rooster launch. It's possible that Andy down at KKT in Charlotte did the RDU stunt. I know he did the production for the launch and the actual station... not sure of the stunt. Yeah... the WWMG->WIBT stunt/launch pre-dated the FMX stunt by a year or two. They were completely different. I was in Charlotte for the launch... and we were basically picking random songs (some Spanish) and letting the computer rotate the countdown pieces in between. That was fun hearing songs not heard on radio in a loooong time (if ever). I heard about TRG's stunt. And I actually kind of liked the computer guy when MQX went away. Hearing that spooky voice spew out random pop culture crap was kind of funny. It DID get old after a while though. As I am sure my Kiss Loop did.
XTalker... I agree with you... partially. You say "just tell the old listeners to f--k off" and welcome the new ones. I believe that you can't do that without at least a little stunting. Stunting is for cume cleansing and churn. The stunt is to let the old listeners know for sure that their station is gone. It also gets the dial hoppers talking and telling their friends. Now do they listen constantly for the new format, hanging on every song clip and clue trying to figure out what that whoosh here and the whisper there means? No. Only radio geeks, and people in the business (not always one in the same) like us are doing that. And I kind of agree... those ornate, highly-produced, overblown stunts are kind of a waste of time. But they sure are fun! I had a lot of fun finding every song I could with the word "Kiss" in it for FMX->MKS... and was glad to hear that it could be of use for RSN->KSL. And with marketing budgets the way they are these days (i.e. - little to none), a stunt and a big launch may be the only way for a new station to generate talk in the marketplace.
berlin201 - I had nothing to do with the Rooster launch. It's possible that Andy down at KKT in Charlotte did the RDU stunt. I know he did the production for the launch and the actual station... not sure of the stunt. Yeah... the WWMG->WIBT stunt/launch pre-dated the FMX stunt by a year or two. They were completely different. I was in Charlotte for the launch... and we were basically picking random songs (some Spanish) and letting the computer rotate the countdown pieces in between. That was fun hearing songs not heard on radio in a loooong time (if ever). I heard about TRG's stunt. And I actually kind of liked the computer guy when MQX went away. Hearing that spooky voice spew out random pop culture crap was kind of funny. It DID get old after a while though. As I am sure my Kiss Loop did.
XTalker... I agree with you... partially. You say "just tell the old listeners to f--k off" and welcome the new ones. I believe that you can't do that without at least a little stunting. Stunting is for cume cleansing and churn. The stunt is to let the old listeners know for sure that their station is gone. It also gets the dial hoppers talking and telling their friends. Now do they listen constantly for the new format, hanging on every song clip and clue trying to figure out what that whoosh here and the whisper there means? No. Only radio geeks, and people in the business (not always one in the same) like us are doing that. And I kind of agree... those ornate, highly-produced, overblown stunts are kind of a waste of time. But they sure are fun! I had a lot of fun finding every song I could with the word "Kiss" in it for FMX->MKS... and was glad to hear that it could be of use for RSN->KSL. And with marketing budgets the way they are these days (i.e. - little to none), a stunt and a big launch may be the only way for a new station to generate talk in the marketplace.
CRadioVO - Of course, the real way to launch a new format is to advertise it! Creative TV, billboards, even other radio if they will sell it to you! As for cume cleansing, why do it? Would you really care if some of your old cume happened to stick around for the new format?
I always felt a lot of things we did in radio were mostly for our own entertainment and not really what was best for the listeners.
I always felt a lot of things we did in radio were mostly for our own entertainment and not really what was best for the listeners.
I couldn't agree with you more XTalker... good marketing is absolutely necessary with a new station. And now that I think of it... WMKS was given BB's and TV at the launch. QMG responded. The Wolf bombarded TV when they flipped. TQR responded. I think that is healthy. Now... regular and focused marketing campaigns for the other stations not in a true battle? That's another story.
You're right. Many things we do (or did) please and impress only us... and fly by the casual listener unnoticed. But then some station launches with a simple production piece and not a lot of fanfare... and everybody jumps on the boards and calls the station lame, and "dead on arrival." : You can't please everybody.
You're right. Many things we do (or did) please and impress only us... and fly by the casual listener unnoticed. But then some station launches with a simple production piece and not a lot of fanfare... and everybody jumps on the boards and calls the station lame, and "dead on arrival." :
You can't please everybody.
M
MaskMan
Guest
I remember working at The Fox on 100.3 (I think it was WFXF) in Greensboro when they switched it to WHSL Whistle 100. Can't remember who owned us at the time, maybe AMFM, or Capstar. Anyway we knew a format change was coming, but not what it was going to be. We were all speculating and guessing. Then, someone saw two of our PD's out buying CD's. They saw Disney music and a whole bunch of different music genre CD's. When the stunting started, everything had a reference to "whistling". They even had a cut from a Bogart/Bacall movie, the one where she tells him "if you want me, just whistle". I knew that we had a station in Greenville called Whistle and it was Country, so we figured it out before it was announced. Personally, I think a little fanfare prior to a format change is fun. Everyone in the market is listening and trying to figure it out. It creates a lot of talk. But, as stated before, probably only among those in radio. The listeners probably couldn't care less.
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