Orlando Spanish radio

[jose]

This section is for Tampa but anybody can share ratings in Orlando for Spanish stations. It has been a battle there for the past year, 3 stations Cox, IHeart and SBS all claiming to be #1 .

any thoughts/info that anybody can share

 

[Identnut]

There is an Orlando section. Can anyone move it there?

I know that SBS tends to be a bit braggy about their ratings. I distinctly remember when WZNT in San Juan released a print ad about how they beat WPRM in the ratings, and then WPRM did a comedy skit spoofing the daytime talk show "José Luis sin Censura" about how they fudged the numbers.

 

[lanceventa]

Only numbers publicly allowed to be shared:

Orlando

Nielsen Audio PPM Monthly Ratings Orlando (Market #29) Population: 2,141,200 Black: 354,000 - Hispanic: 769,400 Average Quarter Hour Share for Persons

radioinsight.com

 

[101.9 La Kalle]

This section is for Tampa but anybody can share ratings in Orlando for Spanish stations. It has been a battle there for the past year, 3 stations Cox, IHeart and SBS all claiming to be #1 .

any thoughts/info that anybody can share

With SBS, it truly depends on one timeslot being #1 for the station to be #1 in their eyes. Let's say "El Despelote" is the #1 morning show in Tampa while the ratings for other shows are in the dumps. SBS would say they're #1 over the radio, but only elaborate on that in a press release or a print advert.

 

[101tm]

WOEX has made a bit of a comeback, I guess we’ll see if it’s a trend or a fluke. WPYO seems to have hurt them.

 

[Voicetrack of Reason]

Do any of the AM Spanish stations in Orlando have any discernible audience anymore? I spend a lot of time in the Maitland/Winter Park area, and the AM dial is extremely noisy especially after dark, I assume from Cuba.

 

[davideduardo]

Do any of the AM Spanish stations in Orlando have any discernible audience anymore? I spend a lot of time in the Maitland/Winter Park area, and the AM dial is extremely noisy especially after dark, I assume from Cuba.

The Spanish AMs have little audience, and most are not subscribed so even subscribers don't see the numbers unless an individual station gets a rating of 0.1 or over... and that would be a share of about 1.4 today.

 

[Voicetrack of Reason]

That's kind of what I figured. The Orlando metro area has definitely expanded far beyond the main coverage areas of the original roster of AM stations.

 

[Identnut]

The Spanish AMs have little audience, and most are not subscribed so even subscribers don't see the numbers unless an individual station gets a rating of 0.1 or over... and that would be a share of about 1.4 today.

And most of the few Spanish AMs are getting translators, particularly around the Kissimmee area.

 

[Voicetrack of Reason]

The problem with FM translators in Orlando is spotty coverage, due to flat terrain and suburban sprawl. I suppose it's better than nothing. Several years ago, I recall 1270 in Orlando being listed with a broker for 5 Million 🤣 In the end, I don't believe anything close to that.